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Q: Blogging Market Size ( No Answer,   0 Comments )
Question  
Subject: Blogging Market Size
Category: Business and Money > eCommerce
Asked by: belaborthepoint-ga
List Price: $125.00
Posted: 07 Nov 2003 10:23 PST
Expires: 07 Dec 2003 10:23 PST
Question ID: 273586
What is the projected market size (in terms of revenue) for consumer
blogging (aka weblogging) services and products?

Please also take into account the following considerations if possible:

1.  How do the projections break out per year for the next few years?

2.  Is there any important distinguishing info between estimated
market size U.S. and the rest of the world.

Clarification of Question by belaborthepoint-ga on 07 Nov 2003 10:25 PST
I am mostly interested to know what the 5 year projections are -- so
total market revenues by 2008 would be of greatest help.
Answer  
There is no answer at this time.

The following answer was rejected by the asker (they reposted the question).
Subject: Re: Blogging Market Size
Answered By: belindalevez-ga on 08 Nov 2003 06:45 PST
 
<Blogging is currently a ?nerdy? pastime with an estimated 5 million
bloggers worldwide. Future growth is predicted to come from the market
for photoblogging or moblogging ?short for mobile blogging. This is
likely to see huge growth which is linked to the sales of cell phones
with integrated cameras. Moblogging services are predicted to generate
$440 million in revenue by 2008.

The Perseus report predicts that the number of hosted blogs will reach
10,283,687 by 2004 representing an increase of 105% over 2003.
http://www.perseus.com/blogsurvey/
http://cyberatlas.internet.com/big_picture/applications/article/0,,1301_3088661,00.html

A 40 page report on the market for photoblogs is available at a cost of $1995.00
http://www.marketresearch.com/product/display.asp?productID=929365&xs=r
The introduction to the report can be viewed. It contains historical
data, current sales of photocameras in 2003 and a graph showing the
growth in the number of photos uploaded during the last year.
http://www.futureimage.com/PDFs/BLO.pdf
http://www.marketwire.com/mw/release_html_b1?release_id=58229


According to the Zelos Group, the US market for photo messaging
services is expected to grow from $10.3 million in 2003 to $440
million by 2008. The study predicts that camera phones will not
replace high quality digital cameras. Camera phones will be used for
posting quick pictures on the internet and for social interaction. A
market for high-end digital camera phones will emerge. According to
Fierce Wireless it will take until 2005 for high-end digital camera
phone to rival stand-alone digital cameras.

According to Future-image camera phone sales are expected to exceed
sales of digital and film cameras by 2004.
http://216.239.59.104/search?q=cache:0PmfynVb8VIJ:www.textually.org/picturephoning/archives/2003_08.htm+%22photoblogging%22+%22by+2008%22&hl=en&ie=UTF-8

Photoblogging has recently grown tenfold month over month in content,
number of images uploaded and users. The growth of photoblogging is
linked to the sales of digital camera phones.
http://www.bizreport.com/article.php?art_id=5105&PHPSESSID=

Sales of cell phones with cameras to reach 65 million by 2003.
http://www.idg.com.sg/idgwww.nsf/0/BFF4C980B5E5606848256DB10014D9C4?OpenDocument

Sales of cell phones with integrated cameras to reach 150 million units by 2005.
http://216.239.59.104/search?q=cache:9AGAWwMJSUcJ:www.aolblog.com/+%22photoblogging%22+aol&hl=en&ie=UTF-8

The ARC group predict that 130 million camera handsets will be shipped
globally by 2005 and 210 million by 2008.

An sms.ac poll found that individuals estimated they would send
between one and four photographs daily and 16.5% would send between
five and ten, with 12.8% sending twenty or more.
http://www.160characters.org/news.php?action=view&nid=72

147 million camera phone will be sold by 2007
(Strategy analytics).
http://www.cellular-news.com/industry_forecasts/

According to Strategy Analytics the market for camera phones could
reach $49 billion by 2008.
http://pcworld.shopping.yahoo.com/yahoo/article/0,aid,112661,00.asp

Demographics of bloggers.
This site also gives details of the geographical differences in blogging.
According to Blogcensus the highest blog penetration on a per capita
basis is in the Icelandic language. The most popular language is
English, followed by Portuguese, Polish and Farsi. They were well
ahead of French and German.
Jupiter Research found 60% of bloggers have an income under $60,000.
92.4% of blogs are created by the under 30?s age group. 50% are in the
13 to 19 age group.
According to Perseus, the number of hosted blogs created will reach
five million by 2003 and exceed 10 million by the end of 2004.
http://www.caslon.com.au/weblogprofile.htm

Camera phone revenue will reach $94.4 million by 2008.  Shipments of
phones with cameras will reach 366 million by 2008 (In-Stat/MDR).
http://66.102.11.104/search?q=cache:1SVDR3nhxqgJ:techreviews.wallstreetandtech.com/story/techwire/TWB20030916S0009+phones+with+cameras+%22by+2008%22+billion&hl=en&ie=UTF-8

Forrester Inc. found that 2 percent of internet users access a blog at
least once a week. The typical user is a ?young, nerdy male?.
http://infoworld.com/article/03/08/26/HNyahooblog_1.html


The Italian market will be affected by laws restricting the way in
which photos may be used. Images may only be used for personal use and
the pictures must be kept in a secure place. Anyone who is
photographed must be informed if their image is displayed on the
internet. It is also forbidden to transmit pornographic images.
http://www.smartmobs.com/archives/000813.html>

<Additional links:>

<New biz on the blogs.>
<http://www.guardian.co.uk/print/0,3858,4594033-110837,00.html>

Search strategy:
<"photoblogging" "by 2008">
<://www.google.com/search?sourceid=navclient&q=%22photoblogging%22+%22by+2008%22>

<"blog hosting services" revenue>
<://www.google.com/search?q=%22blog+hosting+services%22+revenue&hl=en&lr=&ie=UTF-8&start=10&sa=N>

<"million bloggers" "in 2008">
<://www.google.com/search?sourceid=navclient&q=%22million+bloggers%22+%22in+2008%22>

<"million bloggers" "by 2008">
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22million+bloggers%22+%22by+2008%22>

<"million bloggers">
<://www.google.com/search?q=%22million+bloggers%22&hl=en&lr=&ie=UTF-8&start=30&sa=N>

<"blogging services">
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=%22blogging+services%22>

<phones with cameras "by 2008" billion>
<://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=phones+with+cameras+%22by+2008%22+billion>



<Hope this helps.>

Request for Answer Clarification by belaborthepoint-ga on 10 Nov 2003 11:33 PST
This is a well-researched answer, but it focuses too heavily on phone
photo messaging and moblogging, which are highly unproven subsets of
weblogging overall.  I am looking for a rolled up market size that
includes consumer dollars to be spent on weblogging in general,
including but not limited to the more established web-based blogging
applications offered by companies like Blogger (Google), TypePad,
Easyjournal, Livejournal, AOL Journals, etc.

Clarification of Answer by belindalevez-ga on 11 Nov 2003 08:40 PST
<Around 2 percent of the online community has created a blog. By 2005
there will be 1 billion people online. If 2 percent of these create a
blog, there could be 20 million bloggers by 2005. Revenue would depend
on how many bloggers could be converted to a paying model. Assuming
30% could be converted (see survey below) this gives 6 million
bloggers who could generate hosting revenue. Blogger.com introduced
paid hosting at $50 per year. This level of charging would result in
revenue of $300 million.

By 2010 there will be 1.8 billion people online. If 2 percent of these
create a blog, there could be 36 million bloggers by 2010. Assuming
30% could be converted (see survey below) this gives 10.8 million
bloggers who could generate hosting revenue. Hosting at $50 per year
would generate revenue of $540 million.


Blogcount estimates that the number of active blogs is between 2.4
million to 2.9 million. Over half are hosted by the top three hosting
services. Around 2 percent of the online community has created a blog.
http://cyberatlas.internet.com/big_picture/applications/article/0,,1301_2238831,00.html

According to emonitor there are currently 130.6 million people online.
http://www.internetnews.com/bus-news/article.php/158361

By 2005 there will be 1 billion people online.
http://www.clickz.com/tech/lead_edge/print.php/1561851

By 2010 there will be 1.8 billion people online.
http://216.239.59.104/search?q=cache:lK9iEtpnnNMJ:www.scotexchange.net/BusinessDevelopment/etourism-internet.htm+%22million+people+online%22+%22by+2010%22&hl=en&ie=UTF-8

A survey shows that 70% of consumer will not pay for online services.
http://www.vtechmedia.com/company/MSNBC5_22_02.htm

According to Alex Halavais, professor at SUNY Buffalo many new
bloggers will enter the market and there will be some growth but there
will be no blogging gold rush. Barriers to blogging include the time
required to update a site, the fact that many people do not enjoy
writing and the level of technology expertise needed.
http://blogger.iftf.org/Future/000192.html
http://alex.halavais.net/news/archives/000662.html

The blogoshere in 2010.
http://blogs.salon.com/0002007/2003/07/17.html#a313

Blogcensus data
http://www.blogcensus.net/weblog/

Census of weblogs.
http://blogcensus.net/


Arnold Kling predicts that blogging has the potential for growth.
http://www.corante.com/bottomline/articles/20020621-875.shtml

Paid subscription blogging.
http://www.clickz.com/design/freefee/print.php/3088241


There is growth in the number of personal domains being registered.
According to Pdom, by the end of 2003, 50 million people will have
registered a personal domain. In three years it is estimated that 36%
of the 140 million internet domains will be PDN?s. The secondary
trading of PDN?s is anticipated to become a billion dollar market
within 3 years.
http://www.pdom.com/PR_PDN_New_Commodity.htm


pd.com predicts that within five the year the number of personal
domains will overtake the number of business domains.
http://66.102.11.104/search?q=cache:-YRmfPXQycoJ:www.fastcompany.com/fast50/profile/%3Fwiles495+%22personal+domains%22+predict&hl=en&ie=UTF-8

Demand for personal domains grows by 400% annually.
http://www.pdom.com/pr_zhang_surname_for_sale.htm

Board the web log bandwagon now, please.
http://www.editorandpublisher.com/editorandpublisher/features_columns/article_display.jsp?vnu_content_id=1526902>


<Hope this helps.>

Request for Answer Clarification by belaborthepoint-ga on 11 Nov 2003 10:09 PST
This information is flawed for the following reasons:

1.  Doesn't include advertising revenue from free blogs.
2.  No info for 2008 (looking for a five-year projection).
3.  30% is far higher than conversion rates being seen on weblog
platforms, usually in single digits.
4.  If blogging is an increasing trend, then the 2% would grow.

Besides that, I'm not looking for calculations -- I'm looking for
PROJECTIONS that have already been made by folks who have already
considered all my points above and many others that are needed to
project the market size of a complex space like weblogging.
Reason this answer was rejected by belaborthepoint-ga:
Hello, the researcher's response did not answer my question.  My
question asked about the market size for the weblogging market, and
the researcher came back with market size information for "moblogging"
and camera phones but not the overall weblogging business.  The
researcher's market size figures only represent minor and unproven
slices of the overall weblogging market.  Quite simply, the response
just did not answer my question.

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