nyajao-ga,
The essays on the institional organization of television (in terms of
ownership, control and regulation) and how it affects the news and
current events below total about 2,500 words. I gave you three
different ones which total a little over 2,500 words, in case you like
one approach better than the next, but together they thoroughly cover
the issue you write of in your Question. The three could also be used
together as one
2,500 word essay with a small amount of effort. At the end I provide a
list of
links you can use to obtain further information for your research project.
***************************
In addition to entertainment, the medium of broadcast television also
provides a window to news and current affairs from the local to the
world level. Although these news broadcasts are perceived by the
average viewer to contain useful information, a closer look at the
commercial structure of television itself indicates a need for
critical literacy for the viewer. After all, there is more than one
way to present the ?news.?
Most news events have several sides or ?angles? from which they can be
viewed. Since some of these angles may place certain parties in a bad
light and certain parties in a good light, which angles are presented
becomes of cardinal importance, particularly for those at the center
of the ?news? itself. Also, some news angles are simply more easily
presented than others, and with tight deadlines and the heat of
competition for breaking stories, it can be tempting to ?cut corners.?
When considering that some people are benefiting directly from the
news broadcasts (namely those in the television industry and in some
cases those in the news spotlight), one must consider what those
people may have to gain or lose from presenting the news from
different angles.
Central to this consideration is the advertising business. Companies
pay money to television networks and stations to have their messages
broadcast in order to attract business and make public statements
about themselves and their activities. They expect to be represented
in a certain manner which reflects positively on their company, and
which is not contrary to their interests. If one station can?t provide
this, they?ll go to another which is more responsive to their needs
(meaning one who agrees not to air their commercials during segments
on their industry which may not be perceived favorably by the public).
If an oil company pays for advertising time during the 11 O?Clock
News, for example, and during that broadcast the station airs a news
piece which displays oil companies in general in a negative light
(such as a catastrophic oil tanker spill), the oil company may pull
all further advertising. Thus, the station with heavy advertisement
revenue from big corporations is not likely to anger those
corporations by presenting news stories which are contrary to their
best interests. As we know, a goodly percentage of the news is
comprised of events involving large corporations, national or
multinational, which makes it hard to avoid presenting conflicts of
interest.
The television viewer seeking true objectiveness in their news reports
is best served by obtaining their news from several television
sources. Because television truly is a ?window on the world,? it is
owned and controlled by various parties with interests in different
parts of the world. This is inherently problematic since one can never
be too sure who might be paying the majority of a TV station?s
advertising revenues. This problem is especially troublesome with
regard to politics.
In addition to the corporate angle whereby some news stories make
corporations look good or bad, there is also a political angle. When a
news story is covered that involves major (or celebrity) politicians,
either local, regional or national, there is a substantial amount of
pressure on the networks to present the story in a way that favors or
does not favor certain players in the news. Whether or not, or how
often the network/station bows to this pressure varies case-by case,
but the pressure is undeniably there. During election times, ads are
broadcast that are clearly sponsored by certain politicians. This is
not as problematic since the public knows whom those ads are sponsored
by. But daily news broadcasts having their content altered before they
get aired because of big-money political influence behind-the-scenes
is another matter altogether.
Further complicating matters is the fact that many of the same media
conglomerates that own the television networks and stations also own
other media outlets such as radio stations, newspapers, magazines and
major web portals and websites. This tangled web of ownership can also
facilitate conflicts of interest which can sometimes result in biased
reporting of news, or even completely omitted news. For the news
consumer (i.e. viewer/reader/listener), it can be extremely difficult
to determine who as actually behind the reporting of what is they?re
watching, reading or listening to. Furthermore, the news is likely to
be somewhat different when viewing or reading reports from different
parts of the world. This geo-centric view of the news is to be
expected, yet when added to the other problems mentioned above, it
tends to distance the news consumer even further from sorting out the
truth from profit-driven reporting.
In conclusion, although the institutional organization of television
provides a "window on the world,? it?s a window that gets broken
frequently due to the conflicts of interest presented by television
ownership, control and regulation. Further complicating this situation
is the fact that most media giants own not only television stations,
but also newspapers, magazines, websites and cable television
networks. The contemporary news consumer seeking the truth must read,
watch and listen with a discerning eye, indeed.
***************************
The next essay is entitled ?Edward R. Murrow, Where Are You?,? by
Wayne O?Leary, from this populist.com webpage:
[ http://www.populist.com/01.21.oleary.html ].
Here?s an excerpt from the above article:
?The week after Sept. 11, when most of us were glued to our television
screens following the unfolding terrorist story, some people turned to
C-SPAN 2, whose coverage featured the Canadian Broadcasting
Corporation (CBC) and its corps of sterling reporters, led by anchor
Peter Mansbridge. American networks did commendable work, especially
at first. Peter Jennings of ABC News was particularly good, and Jim
Lehrer's NewsHour provided its usual competent, professional
analyses.?
Our final essay is entitled, ?Potential impact for news coverage.? I
cannot locate an actual author for this piece, but it comes from the
following web link:
[ http://www.lights.com/epi/virlib/Studies/2002/fccn/chapter3.PDF ].
Here?s an excerpt from the above article:
?The synergies between broadcast television and newspaper ownership
have been apparent for a generation. As quintessential profit
maximizer and newspaper ace monopolist Al Neuharth stated in his
autobiography, ?The synergies conventional newspaper operations and
broadcast [television] operations [are] obvious.?
****************************************************************
As an additional source of information, you may find the following
article, entitled, ?Television News: Information or Infotainment?,? by
radio host Michael Medved, useful:
[ http://www.libertyhaven.com/noneoftheabove/fictionmusicorentertainment/television.shtml
].
The following series of links will lead you to further resources on
this most fascinating topic.
Google search strategy,
Keywords,
?television news "conflicts of interest" ?:
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=television+news+%22conflicts+of+interest%22
,
?television news bias?:
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=television+news+bias
,
?television news ownership?:
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=television+news+ownership
,
?television news control?:
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=television+news+control
,
?television news regulation?:
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=television+news+regulation
,
?television news fairness?:
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=television+news+fairness
,
?television news objectivity?:
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=television+news+objectivity
,
?television news subjectivity?:
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&safe=off&q=television+news+subjectivity
Also, conduct all of the above searches substituting the word, ?TV?
for ?television.?
I hope the information presented here is suitable for your needs. If
it for some reason is not, or if anything I?ve written here is for
some reason not clear, then please don?t hesitate to ask for
Clarification.
Thanks for requesting me to work on this Question.
Sincerely,
omniscientbeing-ga
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