Category: Business and Money > Advertising and Marketing
Asked by: marlowe1234-ga
List Price: $25.00
17 Nov 2003 18:59 PST
Expires: 17 Dec 2003 18:59 PST
Question ID: 276896
How much money is estimated to be spent on public relations annually.
Re: public relations
Answered By: journalist-ga on 17 Nov 2003 20:23 PST
Greetings Marlowe1234: According to the 2002 Public Relations Factsheet "The Council used publicly available data plus a 40 percent factor for the non-U.S. firms not participating in the survey to estimate the size of the worldwide public relations industry at approximately $5.4 billion." From http://184.108.40.206/search?q=cache:s69dxZyOoFIJ:www.prfirms.org/docs/2002rankings/factsheetFINAL.doc+total+revenue+%22public+relations+industry%22&hl=en&ie=UTF-8 Please read this entire report as it includes such chart data as: Industry Size Worldwide Revenues of Top 50 Public Relations Firms Top Five Markets by Revenue Top Five Markets by Growth Firms with the Greatest % Growth Over 2001 From the Council of Public Relations Firms: "But as the advertising business suffers through the worst drought in media spending since the Depression, PR firms are struggling, too. Overall revenue for the $4.2 billion U.S. public-relations industry fell 10% to 15% last year, according to the Council of Public Relations Firms." http://www.prfirms.org/resources/news/buyingpr040902.asp ********* OTHER LINKS THAT MAY BE OF INTEREST: Public Relations Industry - Fall 2002 report conducted by the U. S. Department of Labor "Our interest in the public relations industry is partly driven by the size and "strength" of the industry. According to the U.S. Department of Labor, public relations services is one of the fastest growing industries and will continue to be so through the year 2010. DOL estimates that in 2000 there were about 1.1 million wage and salary workers in management and public relations services and that their numbers will grow steadily." From http://www.bmcc.cuny.edu/business_partnerships/trends-analysis/reports/pdfs/PRFINAL%2520doc.pdf IT Industry PR spending: "Its survey of local employers found that spending on public relations has decreased or remained the same in 69 percent of the firms in 2002 compared to 2001. But in 43 percent of the firms, such spending had decreased." From http://sanjose.bizjournals.com/sanjose/stories/2002/10/14/daily21.html Detailed report of wages and industry of Public Relations http://www.collegegrad.com/careers/proft31.shtml The PR Industry http://www.public-relations-online.net/ Workinpr.com Announces 2002 State of the Industry Survey Results http://www.prfirms.org/news/spotlight/survey.asp Research and White Papers PR Industry http://www.prfirms.org/resources/research/default.asp ********* Should you require clarification of the links or information I have provided, please request it before rating and closing this question and I will be happy to respond. Best regards, journalist-ga SEARCH STRATEGY: annual spending "public relations" annual spending "public relations industry" annual revenue "public relations" annual revenue "public relations industry" total revenue "public relations" total revenue "public relations industry" "public relations" "industry revenue" money spent "public relations" annually "public relations industry" annual sales
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