How much money is estimated to be spent on public relations annually.

Greetings Marlowe1234:

According to the 2002 Public Relations Factsheet
"The Council used publicly available data plus a 40 percent factor for
the non-U.S. firms not participating in the survey to estimate the
size of the worldwide public relations industry at approximately $5.4
billion."
From http://216.239.37.104/search?q=cache:s69dxZyOoFIJ:www.prfirms.org/docs/2002rankings/factsheetFINAL.doc+total+revenue+%22public+relations+industry%22&hl=en&ie=UTF-8
Please read this entire report as it includes such chart data as:
Industry Size
Worldwide Revenues of Top 50 Public Relations Firms
Top Five Markets by Revenue
Top Five Markets by Growth
Firms with the Greatest % Growth Over 2001

From the Council of Public Relations Firms: 
"But as the advertising business suffers through the worst drought in
media spending since the Depression, PR firms are struggling, too.
Overall revenue for the $4.2 billion U.S. public-relations industry
fell 10% to 15% last year, according to the Council of Public
Relations Firms."
http://www.prfirms.org/resources/news/buyingpr040902.asp

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OTHER LINKS THAT MAY BE OF INTEREST:

Public Relations Industry - Fall 2002 report conducted by the U. S.
Department of Labor
"Our interest in the public relations industry is partly driven by the
size and "strength" of the industry. According to the U.S. Department
of Labor, public relations services is one of the fastest growing
industries and will continue to be so through the year 2010.  DOL
estimates that in 2000 there were about 1.1 million wage and salary
workers in management and public relations services and that their
numbers will grow steadily."
From http://www.bmcc.cuny.edu/business_partnerships/trends-analysis/reports/pdfs/PRFINAL%2520doc.pdf

IT Industry PR spending:
"Its survey of local employers found that spending on public relations
has decreased or remained the same in 69 percent of the firms in 2002
compared to 2001. But in 43 percent of the firms, such spending had
decreased."
From http://sanjose.bizjournals.com/sanjose/stories/2002/10/14/daily21.html

Detailed report of wages and industry of Public Relations
http://www.collegegrad.com/careers/proft31.shtml

The PR Industry
http://www.public-relations-online.net/

Workinpr.com Announces 2002 State of the Industry Survey Results
http://www.prfirms.org/news/spotlight/survey.asp

Research and White Papers PR Industry
http://www.prfirms.org/resources/research/default.asp

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Should you require clarification of the links or information I have
provided, please request it before rating and closing this question
and I will be happy to respond.

Best regards,
journalist-ga


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