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Subject:
Elevate website HITS
Category: Computers > Programming Asked by: shrini74-ga List Price: $10.00 |
Posted:
18 Nov 2003 10:47 PST
Expires: 18 Dec 2003 10:47 PST Question ID: 277106 |
Is there any way to elevate our website to be found often on google search engine? How are the pages refreshed with the latest content, and how does this work? Our website, treatmetal.com, used to be found on google search engine. We updated our pages with a good blend of titles, keyword content, and meta descriptions on some pages, and now we can't be found on google, even if we search for "treatmetal". |
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Subject:
Re: Elevate website HITS
Answered By: dewolfe001-ga on 18 Nov 2003 14:57 PST |
Beyond Search Engine Optimization (SEO), there are two other means of improving your ranking in Google. 1) Reciprocal links. Dredge for links from anyone who is willing to give you a link. Well indexed sites are ideal candidates for reciprocal links, but any site is a good site. I know of one business that links every page they have to every other page and they are consistently showing up well in Google.com 2) Google AdSense (://www.google.com/adsense/). If you place an AdSense banner on your treatmetal.com pages, it makes a connection between Google and your site. This isn't overt, but it does improve your chances. Google runs their banners for their clients. It makes sense for Google Adsense banner space providers to be found, so that Google Adsense clients can have their advertising discovered. Search Engine Optimization has to be your focus. As a for-instance, I checked treatmetal.com with Metamend's online tool (http://www.metamend.com/scorecard/) and the site came up as 0% optimized. One large problem is that lines 10 through 190 on your main page are blank. This represents maybe 400 bytes of information. Many search engines will look at the first 8K of a page. Some read in so many lines. For those with the latter method, they won't get anything out of your site and will not index it. Another thing you can do is add instructions inviting search engine spiders to visit your site. This will give instructions to the search engines to index the site, follow the links and revisit the site every 30 days. They do this automatically, but communication is always a good idea if you want to encourage indexing with any frequency. Don't go overboard with the "REVISIT-AFTER" value. For example, if you put in "2 days" or "7 days", the search engine will probably ignore the request; or ignore the site. <meta NAME="ROBOTS" CONTENT="INDEX,FOLLOW"> <meta NAME="REVISIT-AFTER" CONTENT="30 days"> Also, you may want to change some of the minute points in your keywords and description tags. By capitalizing (as below), you make your site a little easier to digest. <meta NAME="DESCRIPTION" CONTENT="Heat Treating PA NJ MD Philadelphia New Jersey Baltimore Stress relieving Vacuum Induction Annealing Nitriding Industrial Metal Treating DE"> <meta NAME="KEYWORDS" CONTENT="IMT, MTI, ASM, NAM, IMT members"> Lastly, frequently update your site. Revisit the pages as often as you can, open them up, make tweaks and resave them. Two ways to do this: A) Open up the FrontPage web (it looks like you're using FrontPage) and upload the entire web. B) Using a CGI or similar application. One way I do this for clients is to make the pages ASP or PHP pages with a link to an include file. Change that include file and you have new material on all of the pages. This won't affect the LAST MODIFIED date of your pages, but it will change the length. You could run a script that periodically runs through all of the pages, changes small amounts of information, thereby rewriting the length and modification dates on your HTML pages. |
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Subject:
Re: Elevate website HITS
From: larre-ga on 18 Nov 2003 23:06 PST |
I found your site simply by typing in either "treat metal" or treatmetal into the Google search box. Your site has not been banned. There may have been a temporary absence if, perhaps, your site was unavailable to the search spider (Googlebot) on one of it's regular trips through your neck of the Web. Some of the advice given here seems rather contradictory, I'm afraid. It's been recommended that you add AdSense (which has absolutely NO effect on Google rankings, by the way), then that you to tweak your pages frequently. According to AdSense the program works best on static pages, pages where content changes infrequently. There is no connection between the AdSense spiders and the regular Googlebot. Adding AdSense doesn't prioritize your website, though it might increase revenue, if the website is accepted into the program and generates enough traffic to make it worth the screen real estate. Otherwise you'd be better off devoting that space to your potential customers more directly, rather than encouraging them to click away from your site. Google does NOT base keyword ranking on the META Keyword tag. Changes to any content of this tag will have absolutely no effect upon Google rankings. If content is updated frequently, and found to relevant to the topic by Google's ranking algorithm analysis, the Googlebot will visit as often as it detects new content. Google reads your entire page. All text. All code. For ranking, it sorts the text from the code and bases ranking decisions upon text alone. Search engines also ignore blank lines, since this technique is frequently utilized to "hide" page source code from novice code "borrowers". Scripts which make changes in order to attract search engine spiders may be 'legal' at the moment, but do you really want to bother with doing anything just for the search engines? Long term ranking is based on human useful content. By creating and maximizing content for your targeted audience, you'll improve your search ranking as well. Search engines can pick up on change patterns generated by scripts. That behavior will eventually be outlawed, as every sort of similar tweaking has been in the past. Why take chances on your ranking? Put the time and effort into serving your customers the information about your products and your industry. Search engine optimization is really nothing more than that. Search engines in general, and Google in particular, are very, very good at determining which websites provide the best information for potential customers. In specifics, the most useful changes you can make to your site: Change the home page title - you're trying to use too many keywords in the title. Pick the two or three most important and use those. The title is a title, and as such, should be short and sweet. It can't be all things to all potential customers. You can, however, expand upon your offerings in your description, and certainly on the homepage itself. Heat Treating - Industrial Metal Treating Corporation - PA - NJ - MD Create a list of 20 keyword phrases - 2 and 3 word search strings - that customers might use to find your company or your products, then optimize your website text for those keywords. For advice on copywriting for the search engines, i.e. optimizing copy for your keywords, see: RankWrite http://www.rankwrite.com Optimize your copy for the full title of your company. Though IMT should be included, you'll likely have much greater success if the full corporate name is associated with treatmetal.com. I can recommend the forums at Webmaster World as a no-hype source of education in the workings of the search engines in general, and Google in particular. Webmaster World http://www.webmasterworld.com Best of luck with improving your rankings, ---larre-ga Google Answers Researcher http://answers.google.com/answers/search?q=larre-ga+PageRank&qtype=answered&btnG=Google+Search |
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