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Q: Elevate website HITS ( Answered,   1 Comment )
Question  
Subject: Elevate website HITS
Category: Computers > Programming
Asked by: shrini74-ga
List Price: $10.00
Posted: 18 Nov 2003 10:47 PST
Expires: 18 Dec 2003 10:47 PST
Question ID: 277106
Is there any way to elevate our website to be found often on google search
engine?  How are the pages refreshed with the latest content, and how does
this work?
Our website, treatmetal.com, used to be found on google search engine. We
updated our pages with a good blend of titles, keyword content, and meta
descriptions on some pages, and now we can't be found on google, even if we
search for "treatmetal".
Answer  
Subject: Re: Elevate website HITS
Answered By: dewolfe001-ga on 18 Nov 2003 14:57 PST
 
Beyond Search Engine Optimization (SEO), there are two other means of
improving your ranking in Google.
1) Reciprocal links. Dredge for links from anyone who is willing to
give you a link. Well indexed sites are ideal candidates for
reciprocal links, but any site is a good site. I know of one business
that links every page they have to every other page and they are
consistently showing up well in Google.com
2) Google AdSense (://www.google.com/adsense/). If you place an
AdSense banner on your treatmetal.com pages, it makes a connection
between Google and your site. This isn't overt, but it does improve
your chances. Google runs their banners for their clients. It makes
sense for Google Adsense banner space providers to be found, so that
Google Adsense clients can have their advertising discovered.

Search Engine Optimization has to be your focus. As a for-instance, I
checked treatmetal.com with Metamend's online tool
(http://www.metamend.com/scorecard/) and the site came up as 0%
optimized.

One large problem is that lines 10 through 190 on your main page are
blank. This represents maybe 400 bytes of information. Many search
engines will look at the first 8K of a page. Some read in so many
lines. For those with the latter method, they won't get anything out
of your site and will not index it.

Another thing you can do is add instructions inviting search engine
spiders to visit your site. This will give instructions to the search
engines to index the site, follow the links and revisit the site every
30 days. They do this automatically, but communication is always a
good idea if you want to encourage indexing with any frequency.
Don't go overboard with the "REVISIT-AFTER" value. For example, if you
put in "2 days" or "7 days", the search engine will probably ignore
the request; or ignore the site.

<meta NAME="ROBOTS" CONTENT="INDEX,FOLLOW">
<meta NAME="REVISIT-AFTER" CONTENT="30 days">

Also, you may want to change some of the minute points in your
keywords and description tags. By capitalizing (as below), you make
your site a little easier to digest.

<meta NAME="DESCRIPTION" CONTENT="Heat Treating PA NJ MD Philadelphia
New Jersey Baltimore Stress relieving Vacuum Induction Annealing
Nitriding Industrial Metal Treating DE">
<meta NAME="KEYWORDS" CONTENT="IMT, MTI, ASM, NAM, IMT members">

Lastly, frequently update your site. Revisit the pages as often as you
can, open them up, make tweaks and resave them.
Two ways to do this:
A) Open up the FrontPage web (it looks like you're using FrontPage)
and upload the entire web.
B) Using a CGI or similar application. One way I do this for clients
is to make the pages ASP or PHP pages with a link to an include file.
Change that include file and you have new material on all of the
pages. This won't affect the LAST MODIFIED date of your pages, but it
will change the length. You could run a script that periodically runs
through all of the pages, changes small amounts of information,
thereby rewriting the length and modification dates on your HTML
pages.
Comments  
Subject: Re: Elevate website HITS
From: larre-ga on 18 Nov 2003 23:06 PST
 
I found your site simply by typing in either "treat metal" or
treatmetal into the Google search box. Your site has not been banned.
There may have been a temporary absence if, perhaps, your site was
unavailable to the search spider (Googlebot) on one of it's regular
trips through your neck of the Web.

Some of the advice given here seems rather contradictory, I'm afraid.
It's been recommended that you add AdSense (which has absolutely NO
effect on Google rankings, by the way), then that you to tweak your
pages frequently. According to AdSense the program works best on
static pages, pages where content changes infrequently. There is no
connection between the AdSense spiders and the regular Googlebot.
Adding AdSense doesn't prioritize your website, though it might
increase revenue, if the website is accepted into the program and
generates enough traffic to make it worth the screen real estate.
Otherwise you'd be better off devoting that space to your potential
customers more directly, rather than encouraging them to click away
from your site.

Google does NOT base keyword ranking on the META Keyword tag. Changes
to any content of this tag will have absolutely no effect upon Google
rankings. If content is updated frequently, and found to relevant to
the topic by Google's ranking algorithm analysis, the Googlebot will
visit as often as it detects new content.

Google reads your entire page. All text. All code. For ranking, it
sorts the text from the code and bases ranking decisions upon text
alone. Search engines also ignore blank lines, since this technique is
frequently utilized to "hide" page source code from novice code
"borrowers".

Scripts which make changes in order to attract search engine spiders
may be 'legal' at the moment, but do you really want to bother with
doing anything just for the search engines? Long term ranking is based
on human useful content. By creating and maximizing content for your
targeted audience, you'll improve your search ranking as well. Search
engines can pick up on change patterns generated by scripts. That
behavior will eventually be outlawed, as every sort of similar
tweaking has been in the past. Why take chances on your ranking? Put
the time and effort into serving your customers the information about
your products and your industry. Search engine optimization is really
nothing more than that. Search engines in general, and Google in
particular, are very, very good at determining which websites provide
the best information for potential customers.

In specifics, the most useful changes you can make to your site:

Change the home page title - you're trying to use too many keywords in
the title. Pick the two or three most important and use those. The
title is a title, and as such, should be short and sweet. It can't be
all things to all potential customers. You can, however, expand upon
your offerings in your description, and certainly on the homepage
itself.

Heat Treating - Industrial Metal Treating Corporation - PA - NJ - MD  

Create a list of 20 keyword phrases - 2 and 3 word search strings -
that customers might use to find your company or your products, then
optimize your website text for those keywords. For advice on
copywriting for the search engines, i.e. optimizing copy for your
keywords, see:

RankWrite
http://www.rankwrite.com 

Optimize your copy for the full title of your company. Though IMT
should be included, you'll likely have much greater success if the
full corporate name is associated with treatmetal.com.

I can recommend the forums at Webmaster World as a no-hype source of
education in the workings of the search engines in general, and Google
in particular.

Webmaster World
http://www.webmasterworld.com

Best of luck with improving your rankings,
---larre-ga 
Google Answers Researcher
http://answers.google.com/answers/search?q=larre-ga+PageRank&qtype=answered&btnG=Google+Search

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