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Q: Status check please - SEO ( Answered 5 out of 5 stars,   4 Comments )
Subject: Status check please - SEO
Category: Computers > Internet
Asked by: ionweb-ga
List Price: $5.00
Posted: 20 Nov 2003 17:34 PST
Expires: 20 Dec 2003 17:34 PST
Question ID: 278756
Serenata has been gracious enough to help with SEO issues and cleaning
up my HTML.  Since then, the site is 508
approved and W3C HTML 4.01 compliant. I have submitted to google,
yahoo, & dmoz (all about a month ago). Just yesterday, I noticed that
Yahoo has 9 pages of this site listed whereas it only had an old
version of the index page before.  Can you please tell me what this
means? Is this a good thing? IF all pages are now listed in Yahoo (but
not in google or dmoz) is it a waiting game for the rest to pick it

Also, why do my key search phrases in yahoo not show up (i.e houston
fitness trainer or personal trainer houston) if yahoo has all pages

I want to avoid using a submition service (was told they are not
always a good thing to use.. i.e. inktomi, etc.) perhaps I am mistaken
- but, pending the answer to why yahoo has me listed all of a sudden -
maybe it is not necessary to do so.


Subject: Re: Status check please - SEO
Answered By: robertskelton-ga on 20 Nov 2003 20:05 PST
Rated:5 out of 5 stars
Hi there,

The search from Yahoo's home page is a web search. Although there can
be minor differences, Yahoo get their web search results from Google,
and they tend to be the same.

This is very different to being listed in Yahoo's Directory. This
requires a payment of $299 per year.

Google updated their index last weekend, which is why all of your
pages are now listed in a Yahoo web search. It can take a week or more
for search results to become consistent, because of the huge number of
servers Google needs to update.

Google has 8 pages of your site indexed:

Other search engines have different update cycles. None let us know in
advance when the next update will be.

Google has not indexed this page, (but it has the old version):

It also has the old version of

Perhaps they first appeared after the GoogleBot had visited the other pages? 

The best ranking I could find for your site, without resorting to
obscure search terms, is 19th position for your old home page:

certified personal fitness houston

For houston fitness trainer or personal trainer houston you will find
hundreds of sites ranking above yours because of two factors:

1) They have a higher PageRank
2) Your web pages have not been fully optimized for the those search terms

To rank well for personal trainer houston, you need to place those
three words, in that order, in the following places:

1) In the title, preferably on their own
2) In a H1 tag
3) In the text of the page, preferably twice
4) In the link text of a link from another site (difficult to achieve)
5) In the page's file name, like personal-trainer-houston.html - this
only helps a little

Doing the above is the easiest of the tasks. 

You have already submitted to Open Directory, and I'd expect you to be
listed whenever the editor next works on the category. When that
happens, you should get a PageRank of 3 or 4 after the next Google
update. Aside from that, the only way to improve your PageRank is to
get some quality sites to link to yours. And that can be quite

I can help with any further questions you may have on this topic -
just ask for a clarification and I'll get back to you.

Best wishes,

Request for Answer Clarification by ionweb-ga on 20 Nov 2003 20:44 PST
Hello Robert,

Thanks for the speedy reply. Also, I really do appreciate the specific
suggestions - thank you!

I do have a few comments and follow-ups:

Google must have just listed the eight sites - when I checked a few
hours ago - there was only the one old cache of index.  This is good
news though I assume.

With regards to google having a few old pages and not listing
home.php, is there a way to get the little bot to come back and
reindex the new content? I assume my robots.txt and meta are written
corrrectly? I am unsure as to putting a "revisit after # days" comment
- don't want to limit how the bots search - should I change my mindset
on this?

Finally, I have changed the titles and H1's as advised - I fudged a
little and used the title "personal fitness trainer houston" to
encompass all four words - will this work and provide for more search
criteria options?  Also, trying to get "houston" into the text is
proving difficult - if you read the index, home, and contact page, you
saw that adding Houston to the mix would mess up the "flow" of the

Thanks again robert - your rating with be forthcoming of course ;)


Clarification of Answer by robertskelton-ga on 20 Nov 2003 21:30 PST
Hi again,

If you were going to target "fitness trainer houston" anyway, then it
is a smart move to have the four keywords "personal fitness trainer

A major problem with SEO is the conflict between what works for search
engines, and what is best for your visitor. Personally, I skip
introductory paragraphs and head straight for the content. Perhaps you
could write it like this:

...personal fitness trainer (Houston). 

The "Google Dance" should just about be over by now, but it is still
possible that a search will have the old results. It depends on which
server you get, and whether one of the many servers that make the
internet has a cache of the search you make.

Your robots.txt is fine. As far as I know Google ignores any revisit
tags. Once your site is in the index, Google will definitely revisit
your site before the next index update. Even if it were possible to
make it visit when you chose, the results wouldn't appear until the
next update anyway.

The exception is if Google determines that your site should be visited
by the FreshBot - this is for popular sites that have constantly
changing content, such as newspapers. It would be very strange if they
selected your site.

So, no, there is nothing you could or should do regarding getting the
latest versions of those pages indexed quicker than normal.

Clarification of Answer by robertskelton-ga on 21 Nov 2003 13:33 PST
Currently the typical website gets 80% of their search engine visist
via Google (and Yahoo/AOL - they use Google search results too).
Submitting to a search engine with free submission is a no-brainer.

Paying for submission requires a bit of calculation.
Fast/AllTheWeb/Lycos might increase your search engine visitors by
1-5%. Is paying $30 to include your home page worth an increase in
visitors of 1-5% ?

The big advantage is that they re-index your paid-for-inclusion page
every 48 hours - so you can tweak your page's content every second day
to get a better ranking.

MSN Search uses Inktomi, and costs $39 a year for a single URL. MSN
Search is much more popular than AllTheWeb.

BUT! Expect a lot to change in the coming months. 

Microsoft are working on their own search engine. Their crawler is
doing the rounds and has possibly found your site for free.

Yahoo have purchased Inktomi, Altavista & AlltheWeb. Expect a
consolidation into one search engine soon. I recommend paying for
inclusion with one of them at the most. If any of the three was to be
the basis of their next engine, I would expect it to be AllTheWeb.

Thanks for the rating and nice tip :)
ionweb-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Thanks for the reply - always nice to have definitive answers.
On a final note - taking what you know of my site and how it is
currently indexed (or soon to be indexed), is it worth paying for
inclusion in inktomi or fast or should I just concentrate on keeping
the site updated, work on getting quality links, and let the crawlers
do their job.

Take care,

Subject: Re: Status check please - SEO
From: hummer-ga on 21 Nov 2003 08:23 PST
Hi ionweb,

I just visited your website and I found the blue-on-black impossible
to read - I had to highlight the text to read it.  Just a thought.
Subject: Re: Status check please - SEO
From: ionweb-ga on 21 Nov 2003 08:38 PST

Thanks for the input.
I have been struggling with that myself - trying to find a suitable
text - I generally don't like black backgrounds but it fits with the
presentation of the logo (which Identifies her company). Actually, it
looks fine on my monitor but I checked it on an older monitor at work
and it was darker.... back to the drawing board - thanks for the heads
up ;) I'll try something else tonight so check back if you don't mind
and give me your input.

Subject: Re: Status check please - SEO
From: hummer-ga on 21 Nov 2003 15:43 PST
Hi IONweb - I just had another look at your website and for my set-up
(yes, older), that is 100% better - good job! hummer
Subject: Re: Status check please - SEO
From: ionweb-ga on 23 Nov 2003 19:22 PST
Thanks for taking the time to mention that - I appreciate
your input - perhaps I can return the favor some time.

Take care,

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