For the last few years, (up until last week) when anyone searched the
phrase "bartending schools, or bartending school" my site,
www.pbsa.com always came up in the top three. Now it is on page seven.
I own a nationwide chain (23 locations) of bartending schools, the
largest in the country.Yet my site is now on the back pages. The
second largest group of schools, ABC Bartending is still number one
and it appears the automatice search goes to the categorie of bars and
nightclubs where he is listed. How do I get my site, which is the
rational top five listing for the search query "bartending schools"
back where it belongs?

Greetings Bartender:

I reviewed your keywords and the problem *might* be that you have used
the word bartending too many times - I counted over 60 uses of the
word bartending in your keywords.  If Google has tweaked their
spiders, this may have been viewed as "keyword spamming."

Viewing your Source Code, your keywords show as follows:
Bartending Schools, Bartending School, bartending equipment,
bartender's equipment, bar equipment store, bar supplies, Bartending,
Bartender, Bartending schools in Orlando FL, Bartending school in
Orlando FL, Bartending schools in Florida, Bartending school in
Florida, Bartending school in Cherry Hill, NJ, Bartending schools in
Georgia, Bartending school in Georgia, Bartending schools in Atlanta
GA, Bartending school in Atlanta GA, Bartending schools in St. Louis
MO, Bartending school in St. Louis MO, Bartending schools in Kansas
City MO, Bartending school in Kansas City MO, Bartending schools in
Missouri, Bartending school in Missouri, Bartending schools in
Philadelphia PA, Bartending school in Philadelphia PA, Bartending
schools in Pennsylvania, Bartending school in Pennsylvania, Bartending
schools in Pittsburgh PA, Bartending school in Pittsburgh PA,
Bartending schools in Greensboro NC, Bartending school in Greensboro
NC, Bartending schools in North Carolina, Bartending school in North
Carolina, Bartender's school in Cincinnati, OH, Bartending schools in
Cincinnati OH, Bartending school in Cincinnati OH, Bartending schools
in Columbus OH, Bartending schools in Columbus OH, Bartending schools
in Cleveland OH, Bartending school in Cleveland OH, Bartending schools
in Dayton OH, Bartending school in Dayton OH, Bartending schools in
Ohio, Bartending school in Ohio, Bartending schools in Nashville TN,
Bartending school in Nashville TN, Bartending schools in Knoxville TN,
Bartending school in Knoxville TN, Bartending schools in Tennessee,
Bartending school in Tennessee, Bartending schools in Minneapolis MN,
Bartending school in Minneapolis MN, Bartending schools in Minnesota,
Bartending school in Minnesota, Bartending schools in Massachusetts,
Bartending school in Massachusetts, Bartending schools in Tewksbury
MA, Bartending school in Tewksbury MA, Bartending schools in Boston,
Bartending school in Boston, Bartending schools in New England,
Bartending school in New England, Bartending schools in Burlington VT,
Bartending school in Burlington VT, Bartending Schools in Vermont,
Bartending School in Vermont, Bartending school in Columbus OH,
Bartending School in NJ., bar supplies store, bar videos, bar books,
flair bottles, bar flair, bar flair videos

The keywords in the first result searching "bartending school" read as follows:
Pro Bar, ProBar, pro bar, probar, bartending, bartender, training,
education, course, school, cocktails, cock tails, mixology, bar
apparatus, glassware, glass ware, liquor, smart serve, smartserve,
Smart Serve, Smartserve, certificate, hospitality, ottawa, Ottawa,
bartending course, bartending school,
bartending training
From Source Code at http://probar.ncf.ca

The word appears four times there.

The site at http://www.monstersmallbusiness.com/article_marketing_how_does_google_work.asp
reads in part "Google awards 'points' for how often keywords are
mention, how prominent they are on the page and the location on the
page. It is important not to overdue repetitive keywords? Google
filters these sites out as 'keyword spamming.'"
Article titled "SEO: How does Google work? A Basic Understanding"

However, the third result has the keywords:
bartending schools,bartending,bartending school,bartending
job,bartender school,bartend,georgia bartending school,alabama
bartending school,texas bartending school,florida bartending
school,california bartending school,arizona bartending school,nevada
bartending school bartending school,bartening schools,bartending
jobs,bartending classes,flair bartending,learn to bartend,bartending
classes,bartending course,atlanta bartending school,birmingham
bartending school,dallas bartending school,chicago bartending
school,houston bartending school,ft. lauderdale bartending
school,jacksonville bartending school,los angeles bartending
school,miami bartending school,orlando bartending school,palm beach
bartending school,phoenix bartending school,tampa bartending
school,tucson bartending school,san francisco bartending
school,rochester new york bartending school,honolulu bartending
school,south beach bartending school,bartending academy
From Source Code at http://www.abcbartending.com/

I am not up on the current "Google Dance" algorithms and I hope a
researcher who is will be able to more fully explain the various
reasons your site may have dropped in the rankings.  However, when I
searched the term with the area name like the following:

bartending schools Nashville
bartending school Knoxville
bartending school Ohio
etc.

your site appears on the first page.

Best regards,
journalist-ga


SEARCH STRATEGY:

"bartending school"
"keyword spamming" Google