Hi Cynthia!,
Here are the results of my research about Canadian shoppers.
57% of Canadians were satisfied with their holiday gifts
34% of Canadians received a gift they didn?t like or couldn?t use in
the holiday season.
26% of Canadians return the gifts
22% of Canadians store or put the gifts away
25% of Canadians give the gifts to someone else
23% keep and use the gifts they got but really didn?t want.
30% of Canadians between the ages of 18-34 are typically more likely
to return the gifts
30% of Canadians (55+) are more likely to pass the gifts along to someone else
32% of Canadians from high-income households ($60K+) typically return
?unwanted? gifts
27% of Canadians from low income households are more likely to keep
and use the gifts anyway.
"There are no real gender differences in what Canadians typically do
with gifts they do not like, do not fit or cannot use."
Ipsos-Reid: April 2002
http://www.ipsos-reid.com/media/dsp_displaypr_cdn.cfm?id_to_view=1494
?What Canadians typically do with gifts they don?t like, don?t fit
into, or can?t use.?
?Typically, when Canadians receive unwanted gifts, the majority
return them (26%), store them (22%) or give them to someone else
(25%). Only 23% keep and use the gifts they got but really didn?t
want.?
?Only 23% claim they typically keep and use ?unwanted? gifts anyway.
More than one-in-four (26%) claim they return the gifts, 25% claim
they pass the gifts along to someone else and 22% claim they store and
put the gifts away.?
Ipsos-Reid
http://www.ipsos-reid.com/media/dsp_displaypr.prnt.cfm?ID_to_view=1494
PDF document
http://www.ipsos-reid.com/pdf/media/mr020429-1.pdf
Detailed Tables
http://www.ipsos-reid.com/pdf/media/mr020429-1tb.pdf
=====================================================
- A Canadian on the average visits a shopping center 2.25 times every
30 day period.
- 92% of Canadians have visited a shopping center in the past 30 days.
?Canadians spend a lot of time in shopping centers. It is estimated
that, on average, we visit them 2.25 times every 30-day period, and
that 92% of us have visited one in the past 30 days.?
AIBC: 2003
http://www.aibc.bc.ca/pub_resources/aibc_outreach/architecturebc/2003summer.pdf
=====================================================
- 53% of Canadians take one or two hours for an average holiday shopping trip.
- 33% of Canadians take three or four hours for an average shopping trip
- 43% of Canadians make four to eight separate shopping trips during the holidays
- 23% of Canadians make two to three shopping trips to purchase their holiday gifts
?The average holiday shopping trip for 53% of Canadians takes one to
two hours, with 33% of Canadians taking three to four hours per
outing.?
(..)
?43% of Canadians make four to eight separate shopping trips during
the holidays; 23% of Canadians make two to three shopping trips to
purchase their holiday gifts.?
Microsoft Canada Co: November 2002
http://www.microsoft.com/canada/media/releases/11_18_2002.mspx
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From a Social Survey Overview of the Time Use of Canadians in 1998
- Average time spent by Canadians age 15 years and older on shopping
for goods and services per day. (0.8 hours per day)
http://www.statcan.ca/english/freepub/12F0080XIE/12F0080XIE.pdf
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Search Criteria:
Canadians spend an average of minutes OR hours OR weeks shopping
Percent of Canadians return OR exchange their gifts to the store
What Canadians do with their time
How Canadians spend their time
Canadian buying behavior
Time use of Canadians
I hope you find this helpful! If anything is unclear or if a link does
not function, please let me know and I?ll be glad to offer further
assistance.
Best regards,
Bobbie7 |
