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Q: Brain Map production and distribution ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Brain Map production and distribution
Category: Science
Asked by: mondo-ga
List Price: $20.00
Posted: 17 Jun 2002 18:05 PDT
Expires: 17 Jul 2002 18:05 PDT
Question ID: 28210
I am a psychiatrist and neuroscience researcher. Recently I produced a
poster size (54 inches by 76 inches) color coded "brain map" which
depicts afferent and efferent connections for 44 neurotransmitters.
Connections are shown between over 400 subcortical sites and 200
cortical sites. In addition, over 5000 receptors and receptor subtypes
are shown. I am looking for someone who would be interested in
managing the production and distribution of this poster. I am also
looking for a person or persons who would like to develop this further
in a dynamic format to be displayed on a plasma screen for teaching
and presentations. The map is copyrighted through the US Copyright
Office. I am able to email a version as an AutoCAD .dwg file. For
anyone joining this project, a legal contract will be developed with
appropriate compensation as negotiated by the parties involved.
Answer  
Subject: Re: Brain Map production and distribution
Answered By: hedgie-ga on 18 Jun 2002 08:01 PDT
Rated:5 out of 5 stars
 
Thank you, mondo, for fascinariong question,

    First I want to highlight two limitations of the answer I can
provide:
  
   1) My professional experience is in the field computer models
   and scientific visualization, not in poster publishing. Therefore
   there may be a bias and also a weakness in answering the first
part.
   You may choose to post the poster aspect as a separate question
   to get a different view and more erudite answer regarding that
part.
   
   2) This is the wrong forum for making a direct connection with the
   right person. Even if the 'ideal match' would be reading your
   description of the task, she or he are not allowed, by the rules
   of this site, to disclose their indentity and to enter into a
negotiation.
   
   There are several sites for finding a free-lance partner, or
consultant
   to perform such work under a contract such as
   Elance: The Better Way to Buy and Manage Services
   http://www.elance.com/
   
   To obtain a list of such sites, enter the following into the google
   search engine:
   related:www.elance.com/
   
   Publishers usually have their preferred artists, editors, and other
   needed resources to produce and distribute a poster.
   A decision must be made to either to self-publish with free-lance
help
   or to gain the interest of one of the established  publishers,
listed here:
   http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Publishers/Health/Medical_and_Professional/
   http://dir.yahoo.com/Business_and_Economy/Shopping_and_Services/Publishers/Health/Mental_Health/Professional/
    Due to the demanding character and richness of the information to
be presented,a
    specialised publisher, such as the DK - producer of the famous
eye-witness series -
     may be needed to produce a poster, probably with a companion a
booklet with CDROM
     to present your data. The problem here is the cost vs. volume.
     http://usstore.dk.com/shop/about/dk/
    
     With that, the limitations and hard-copy publishing resources
superficially
     covered  I will now address the second part, the dynamic format
and electronic
     distribution option. 
     
     The number of receptors, connections, and the complexity of the
map requires an
     interactive format. The historical precendent here is GIS, a
method of displaying
     maps on the computer, which allows the user to add and remove
layers, such as roads,
     railroads, rivers, .. and to zoom in on selected features. I have
searched for
     such an application already developed for anatomy and physiology
of brain:
    
     
    search terms: GIS, brain, 
                 GIS, anatomy,   
      
     
     There are sites  involved with both GIS and brain, but in
parallel, yet links
     may be interesting to explore
     http://serendip.brynmawr.edu/local/suminst/bbi00/projects/kasper.html,
     http://www.irisa.fr/vista/Themes/Demos/Medical/PageImagCerebrale-eng.html
     http://www.irisa.fr/vista/Themes/Demos/Medical/GIS/projetGIS-eng.html
     but do not actually describe application of GIS to brain
topography.
    
  earch terms: atlas, brain,
    
     There are many  site on brain anatomy which however  not use GIS:
     http://www.med.harvard.edu/AANLIB/cases/caseM/case.html
     http://rprcsgi.rprc.washington.edu/~atlas/lateral.html
     http://www.msu.edu/user/brains/sheepatlas/topview.html
     http://www9.biostr.washington.edu/da.html
     http://www.hscer.washington.edu/hscer/cddev/cddev.html 
     
      (The last link above may be your ideal partner; see their poster
services page:
     http://www.hscer.washington.edu/hscer/posters/posters.html )
     
     http://medlib.med.utah.edu/kw/brain_atlas/
     http://www.bic.mni.mcgill.ca/brainweb/
     
     The point is that GIS is not just tool to do geography, but a
tool to present
     spatial relationships in an interactive way on a computer
display, and it
     apparently has not been applied to your field as yet. So, here
are few general links
     on GIS. It is a well established sub-field of IT and there are
both
     Open Source and commercial software systems already developed.
     I will list only two of many: open and commercial, respectively:
     
     http://www.opengis.org/                    (open)
     http://www.esri.com/software/arcview/      (commercial)
     http://www.geoplan.ufl.edu/giseducation/gisworks.html 
(conceptual sketch)
     
     GIS deals with geometrical objects, points, lines, surfaces and
volumes. The
     application to cartography is just one, the historically first,
use. It is
     different from related areas such as CAD, as discussed e.g. here:
     http://groups.google.com/groups?q=GIS&hl=en&lr=lang_en&selm=37cf067b.14393765%40news.dnai.com&rnum=2
     
     Even the subset of the field, namely  "GIS for 3D Visualization"
is large
     and easy to get lost in. I suggest you ask for a partner in this
newsgroup:
     http://groups.google.com/groups?hl=en&lr=lang_en&group=comp.infosystems.gis
     and find someone able to develop your non-traditional
application.
     
     For ditribution, I recommend a web-site with possible downloads
of software and data.
     To discuss the trade-off between e-publication via website,
CD-rom and paper
     publication would require some information on long term and short
term goals.
     It is more difricult to make money on internet publications, but
it has been done
     sucessfuly with software. Your application, which has a narrow
audience and software
     complexity, seems to be a good candidate.
     
     If I have not fully answered your question, feel free to ask for
clarification.
     
     hedgie
mondo-ga rated this answer:5 out of 5 stars
thank you. your answer provided avenues i did not know existed. you
have provided an enormous amount of information that should turn out
to be very valuable to me in this project.

Comments  
Subject: Re: Brain Map production and distribution
From: pzoxic-ga on 17 Jun 2002 23:17 PDT
 
It looks like the best resources for your search would fall under
employment agencies. There are a number of headhunting sites, such as
http://monster.com or http://hotjobs.com , where you are likely to
find some talent. Many sites geared towards technical talent are also
available, such as http://www.techies.com/ . This should atleast get
you started on the right path.

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