Two radio stations in Vancouver, Canada, have now temporarily switched
to all-Christmas-music, all-the-time. It's a practice in the industry
known as stunting -- where stations temporarily go to a format
extremely different than their usual. I'm looking for three other
examples of stunting in Canadian radio, and ideally a reference to the
first time the strategy was used (regardless of country). |
Clarification of Question by
jhabley-ga
on
01 Dec 2003 18:11 PST
Don't let the "reference to first time used" throw you. If you can't
find it, that's fine. I'm mostly looking for other examples of
stunting (temporary radical format changes) in Canadian radio, outside
of Vancouver. Note that I've upped the bid from $5 to $15. Thanks!
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Request for Question Clarification by
pinkfreud-ga
on
01 Dec 2003 18:20 PST
Would instances of non-Vancouver radio stations in Canada which have
temporarily gone to an "all Christmas" format be suitable, or do you
need examples of stunting that do not involve Christmas?
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Clarification of Question by
jhabley-ga
on
01 Dec 2003 18:22 PST
I'd prefer to have examples that aren't Christmas-related. i.e.
All-Elvis, all-polka, etc. Are you only finding Christmas-related
switches in Canada?
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Request for Question Clarification by
pinkfreud-ga
on
01 Dec 2003 18:31 PST
I've got a list of nine Canadian stations that have done the "all
Christmas" thing. So far I haven't turned up non-Christmas instances
of stunting, but I'm not through looking yet. ;-)
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Request for Question Clarification by
pinkfreud-ga
on
01 Dec 2003 20:13 PST
Still no luck finding examples of non-Christmas stunting by Canadian
stations. I do have info on a station that played a promotional loop
over and over all day long. Imagine how annoying that would be. ;-)
I'll pass the baton to other Researchers now. Hope they can find more
variety for you.
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Clarification of Question by
jhabley-ga
on
01 Dec 2003 20:20 PST
Thanks for taking a whack at it, pinkfreud.
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