How many searches related to "furniture" are done on the
Internet each day? (Need numeric answer, please.)

Hello rerun2000-ga:

It is a pleasure to answer your question. Let me start by stating that this is
one of the most difficult and controversial questions that I have encountered.
Not becaue, it is problematic but because no body has the exact figures for a
specific keyword. 

So why am I answering this question?

The reason for answering this question is to provide you a reasonable figure
and most importantly, give you a better idea why it sometimes gets difficult to
answer such a question and where to look for the 'number of searches per day'.

Please don't get frustrated, allow me to assume that you are a novice to 
'keywords' (although you may know much more than me). I will go step by step in
explaining exactly what we need to know.

First let us see how many daily searches are done on the internet as this is
very importnat in understanding this question.? The most reputable companies in 
this field such as Neilson/ NetRatings and Media Matrix only provide an 
estimate size of the internet search engines with other relevant sources. They 
do not provide the figures for the 'number of searches per day'. Please 
consult the reports from these companies concerning size:

Neilson/Net Ratings
http://www.searchenginewatch.com/reports/article.php/2156451

Media Matrix ratings
http://www.searchenginewatch.com/reports/article.php/2156431

So as to count the approximate number of searches per day, Dan Sullivan the 
editor of http://www.searchenginewatch.com evaluated the provided figures and
came to a conclusion that there are close to 319 million searches per day on 
the major search engines of the internet. For more information, please consult:

http://searchenginewatch.com/reports/article.php/2156461
(The figures in the report are the quotes by the mangement of search engines.
Dan Sullivan came out with far different figures that are described at the
bottom of the article). The estimated figures by Dan Sulivan are considered by
many to be one of the best statistical estimates of 'number of searches',
anywhere. That is why it is used by Word Tracker http://www.wordtracker.com 
for its studies. 

So now that we have an approximate figure for the number of searches per day i.e
~ 319 million. Let's move on to your question that asks for the number of 
searches per day on the 'furniture' related terms.

There are few websites which provides us with approximate figures for the 
'keywords'. Let us look at those websites to predict the number of searches 
per day for the furniture related terms.

WORD TRACKER

One of the best is Word Tracker http://www.wordtracker.com. It provides you 
with the rankings of your keywords and its frequency of search. For example,
if you type 'furniture', it tells you rough estimates of the number of times
the word was searched. For example, I got 19704 'counts' for furniture
that if multiplied by 1.035 will provide us with the number of
searches per day. In this case it was about 20400 that is dentoed by
'predict'.

For further explanation on how good are these estimates and how the figures 
are compiled (why multiply by 1.035), please click on 'explain', once
in the database.

HOW TO CHECK FOR YOUR KEYWORD

1. Go to http://www.wordtracker.com
2. Click on 'trial' on the top menu.
3. Provide your name and e-mail address
4. Type in the keyword in the seach box.

You may also click on the keyword 'furniture' to get more relevant terms like
'furniture bedroom' and 'office furniture' etc.

HIT BRAIN

Hit Brain is in its Beta Version that predicts the number of searches for the 
most popular keywords. It just provides the ranking of keywords and the 
frequency of its occurance in 'one million search'. But we can predict the 
number of searches per day from these figures. For example, Hit Brain 
http://www.hitbrain.com had three search terms for furnitre. Furniture that 
was ranked 116th, Furniture Store and Furniture Stores. 

In order to estimate the number of searches per day for a certain keyword, I 
took the frequency of the keyword occurance in Million and multiplied it by 319 
million (total number of searches per day on the internet). Although, the 
figures for the term 'furniture' were 5000 less than the figures for furniture 
at Word Tracker but figures for 'furniture store' and 'furniture stores' were 
almost the same as estimated by Word Tracker. I conducted search for other 
words like 'pool tables'and 'periodic table' and came out with approximately 
similar figures to Word Tracker.

HOW TO CHECK FOR YOUR KEYWORD

1. Go to http://www.hitbrain.com
2. Click on 'top keywords alphbetical' from the left hand side menu.
3. Use the 'Jump To' button to find the relevant keyword.
4. After you get the database listing Freq/M (frequency per million), multiply
that by 319 to get a rough estimate.

IMPORTNAT: Note that Freq/M is for search per day.

OVERTURE SEARCH TERM SUGGESTION TOOL

Overture is the largest 'pay per click' search engine. It is the only search 
engine that allows anyone to search for the total number of searches by any 
keyword. When, I searched for the keyword 'furniture' and it provided me with 
676136 searches in October for this keyword i.e ~22,000 searches per
day. BUT Word Tracker and Hit Brain had lower figures for all the
search engines combined. Why?

Looking back at the article that was written by Dan Sulivan for the number 
of searches per day on the internet
http://searchenginewatch.com/reports/article.php/2156461 We should
note that Overture management provided the figures of 167 million
search
per day whereas Dan Sulivan and other reputable companies such as
Media Matrix and Neilson Net Ratings provided figures of much fewer
searches per day. Taking this factor into account, we can't be too
sure of the total number.

On the other hand we can get an idea of the searches per day when comparing many 
relevant keywords with each other.

HOW TO CHECK:

Please click on the following link to search:
http://inventory.overture.com/d/searchinventory/suggestion/

Alternately:

1. Go to http://www.overture.com
2. Click on Advertiser Center
3. Click on 'Tools' from the top menu. (not the much visible main menu).
4. Click on Search Term Suggestion Tool

Bruce Clay Tool

Bruce Clay Consulting company is the leader in search engine
optimization. It has a tool where you will get an estimate of the
number of searches per day on the internet. 'Furniture' revealed
'124284' searches daily. I know it is huge but it takes into account
the total phrase meaning anything which has furniture in it counts.
For example, furniture, office furniture, furniture for school etc.

CONCLUSION

As you can judge for yourself, how difficult it is to come out with
exact figures for a search term unless a search engine itslef provides
a table (as is the case with Overture) but again the table might be
controversial.

I hope I am able to answer something that will fulfil your needs. Please clarify
if you are stuck or have further questions. I will be obliged to help you.

Useful Keywords & Search Stratagy

'number of keyword search per day'

Sincerely,
leader-ga

---

Clarification of Answer by leader-ga on 03 Dec 2003 06:48 PST

Just a clarification:

Overture only provides estimates of the searches done in its search
engine. It doesn't provide searches for all the web combined.

Many thanks for a thorough answer to a complex question!

PLEASE IGNORE. THIS IS A COPY OF THE ANSWER. REVIEW THE ANSWER ABOVE.
----------------------------------------------------------------------
Hello rerun2000-ga:

It is a pleasure to answer your question. Let me start by stating that this is
one of the most difficult and controversial questions that I have encountered.
Not becaue, it is problematic but because no body has the exact figures for a
specific keyword. 

So why am I answering this question?

The reason for answering this question is to provide you a reasonable figure
and most importantly, give you a better idea why it sometimes gets difficult to
answer such a question and where to look for the 'number of searches per day'.

Please don't get frustrated, allow me to assume that you are a novice to 
'keywords' (although you may know much more than me). I will go step by step in
explaining exactly what we need to know.

First let us see how many daily searches are done on the internet as this is
very importnat in understanding this question.? The most reputable companies in 
this field such as Neilson/ NetRatings and Media Matrix only provide an 
estimate size of the internet search engines with other relevant sources. They 
do not provide the figures for the 'number of searches per day'. Please 
consult the reports from these companies concerning size:

Neilson/Net Ratings
http://www.searchenginewatch.com/reports/article.php/2156451

Media Matrix ratings
http://www.searchenginewatch.com/reports/article.php/2156431

So as to count the approximate number of searches per day, Dan Sullivan the 
editor of http://www.searchenginewatch.com evaluated the provided figures and
came to a conclusion that there are close to 319 million searches per day on 
the major search engines of the internet. For more information, please consult:

http://searchenginewatch.com/reports/article.php/2156461
(The figures in the report are the quotes by the mangement of search engines.
Dan Sullivan came out with far different figures that are described at the
bottom of the article). The estimated figures by Dan Sulivan are considered by
many to be one of the best statistical estimates of 'number of searches',
anywhere. That is why it is used by Word Tracker http://www.wordtracker.com 
for its studies. 

So now that we have an approximate figure for the number of searches per day i.e
~ 319 million. Let's move on to your question that asks for the number of 
searches per day on the 'furniture' related terms.

There are few websites which provides us with approximate figures for the 
'keywords'. Let us look at those websites to predict the number of searches 
per day for the furniture related terms.

WORD TRACKER

One of the best is Word Tracker http://www.wordtracker.com. It provides you 
with the rankings of your keywords and its frequency of search. For example,
if you type 'furniture', it tells you rough estimates of the number of times
the word was searched. For example, I got 19704 'counts' for furniture
that if multiplied by 1.035 will provide us with the number of
searches per day. In this case it was about 20400 that is dentoed by
'predict'.

For further explanation on how good are these estimates and how the figures 
are compiled (why multiply by 1.035), please click on 'explain', once
in the database.

HOW TO CHECK FOR YOUR KEYWORD

1. Go to http://www.wordtracker.com
2. Click on 'trial' on the top menu.
3. Provide your name and e-mail address
4. Type in the keyword in the seach box.

You may also click on the keyword 'furniture' to get more relevant terms like
'furniture bedroom' and 'office furniture' etc.

HIT BRAIN

Hit Brain is in its Beta Version that predicts the number of searches for the 
most popular keywords. It just provides the ranking of keywords and the 
frequency of its occurance in 'one million search'. But we can predict the 
number of searches per day from these figures. For example, Hit Brain 
http://www.hitbrain.com had three search terms for furnitre. Furniture that 
was ranked 116th, Furniture Store and Furniture Stores. 

In order to estimate the number of searches per day for a certain keyword, I 
took the frequency of the keyword occurance in Million and multiplied it by 319 
million (total number of searches per day on the internet). Although, the 
figures for the term 'furniture' were 5000 less than the figures for furniture 
at Word Tracker but figures for 'furniture store' and 'furniture stores' were 
almost the same as estimated by Word Tracker. I conducted search for other 
words like 'pool tables'and 'periodic table' and came out with approximately 
similar figures to Word Tracker.

HOW TO CHECK FOR YOUR KEYWORD

1. Go to http://www.hitbrain.com
2. Click on 'top keywords alphbetical' from the left hand side menu.
3. Use the 'Jump To' button to find the relevant keyword.
4. After you get the database listing Freq/M (frequency per million), multiply
that by 319 to get a rough estimate.

IMPORTNAT: Note that Freq/M is for search per day.

OVERTURE SEARCH TERM SUGGESTION TOOL

Overture is the largest 'pay per click' search engine. It is the only search 
engine that allows anyone to search for the total number of searches by any 
keyword. When, I searched for the keyword 'furniture' and it provided me with 
676136 searches in October for this keyword i.e ~22,000 searches per
day. BUT Word Tracker and Hit Brain had lower figures for all the
search engines combined. Why?

Looking back at the article that was written by Dan Sulivan for the number 
of searches per day on the internet
http://searchenginewatch.com/reports/article.php/2156461 We should
note that Overture management provided the figures of 167 million
search
per day whereas Dan Sulivan and other reputable companies such as
Media Matrix and Neilson Net Ratings provided figures of much fewer
searches per day. Taking this factor into account, we can't be too
sure of the total number.

On the other hand we can get an idea of the searches per day when comparing many 
relevant keywords with each other.

HOW TO CHECK:

Please click on the following link to search:
http://inventory.overture.com/d/searchinventory/suggestion/

Alternately:

1. Go to http://www.overture.com
2. Click on Advertiser Center
3. Click on 'Tools' from the top menu. (not the much visible main menu).
4. Click on Search Term Suggestion Tool

Bruce Clay Tool

Bruce Clay Consulting company is the leader in search engine
optimization. It has a tool where you will get an estimate of the
number of searches per day on the internet. 'Furniture' revealed
'124284' searches daily. I know it is huge but it takes into account
the total phrase meaning anything which has furniture in it counts.
For example, furniture, office furniture, furniture for school etc.

CONCLUSION

As you can judge for yourself, how difficult it is to come out with
exact figures for a search term unless a search engine itslef provides
a table (as is the case with Overture) but again the table might be
controversial.

I hope I am able to answer something that will fulfil your needs. Please clarify
if you are stuck or have further questions. I will be obliged to help you.

Useful Keywords & Search Stratagy

'number of keyword search per day'

Sincerely,
leader-ga