Hi! Thanks for the question.
Before we go to the Licensing consultants we can see the basics of
acquiring a license from our initial links below. In my research I?ve
found that the sports licensing business is lumped up into the
licensing industry, which includes licensing for entertainment
products, like movies, TV shows, etc.
To start let us look at this article from Entrepreneur.com showing the
basics of licensing.
?Who can obtain a licensing agreement? The list runs the gamut from a
multinational conglomerate to a mom and pop company. But in general, a
licensor looks for the strongest company in terms of finances,
manufacturing and marketing. The good news for small business is that
strength is not necessarily measured in dollars or longevity.?
?Entrepreneurs who have less experience must rely on the quality of
their product line and the strength of their proposal to attract a
prospective licensor.?
?License to Profit? (Page 2)
http://www.entrepreneur.com/mag/article/0,1539,226781----2-,00.html
?Before you tackle the licensing industry, you need to have your own
house in order. Make sure you have or can get financing, ensure that
your manufacturing capacity is up to snuff, and establish distribution
channels. It's also a good idea to try to establish a sales history
for your products?Once this is accomplished, then decide what
licensing products you want to target.?
?Next, Altchuler advises doing a little market research by talking to
your target customers to see if the property is something that might
interest them. Check out consumer and trade publications to get an
idea of what licensed properties might appeal to your intended
customers.?
?A licensing consultant can be a valuable asset to a company that
doesn't have the internal resources to dedicate one person to studying
the licensing industry, says Stoebenau. "A consultant helps a company
identify and acquire a licensed brand or character for their product
line," she explains.?
?License to Profit? (Page 3)
http://www.entrepreneur.com/mag/article/0,1539,226781----3-,00.html
?Once you know who you want to target, the next step is talking to the
company or its representative and convincing them of your product's
potential.?
?Once you begin approaching companies, many will ask you to fill out a
licensing application, and all will ask for a business plan detailing
how you propose to market the product, who your target audience is and
what you estimate sales could be. Most licensors will also request
product samples.?
?The marketing plan is another critical component of your proposal
that could tip the scales in your favor.?
?License to Profit? (Page 4)
http://www.entrepreneur.com/mag/article/0,1539,226781----4-,00.html
?Most, if not all, companies will ask for a minimum guarantee of sales
covering the life of the contract paid in advance or in installments,
and will charge royalties as well. Royalties are a percentage of sales
paid by the licensee to the owner of a property or a designated agent,
usually based on the net wholesale selling price. Some licensors are
willing to negotiate these fees; others are not.?
?License to Profit? (Page 5)
http://www.entrepreneur.com/mag/article/0,1539,226781----5-,00.html
In page 9 of the following article, you can get tips on how to
negotiate for licensing a trademark.
?Business and Legal Aspects of Licensing?
http://www.consor.com/publications/PDF%20Files/Business%20and%20Legal%20Aspects%20of%20Licensing.pdf
Our next articles will come from the Licensing Industry Merchandizers'
Association or LIMA for short. The articles will serve as good
introductions to the basics of the licensing industry.
?Licensing Basics?
http://www.licensing.org/intro/basics.html
?The participants?
http://www.licensing.org/intro/participants.html
?Types of licensing?
http://www.licensing.org/intro/types.html
?The role of marketing communications?
http://www.licensing.org/intro/marketing.html
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LIMA also provides a list of licensing consultants you can approach to
help in your licensing business. Since LIMA is an international
organization, some firms are from outside of the US but there are lots
of American companies in this list. Please keep in mind the lessons
taken from the articles above when you begin to talk to them.
Licensing Consultants
http://www.licensing.org/support/pages_extended.cfm?cat_id=41
The Licensing Media website also has listings of consultants. Just
click on the ?Contact Details? link to find a way to contact them.
Bell Consulting
http://www.licensingmedia.com/virtual/bell.html
Bradford Licensing Associates
http://www.licensingmedia.com/virtual/bradfordlicensingassoc.html
Global Icons
http://www.licensingmedia.com/virtual/globalicons.html
Maggie Young & Associates
http://www.licensingmedia.com/virtual/maggieyoung.html
Search terms used:
?sports licensing? ?licensing industry? basics directory consultants
I hope these links would help you in your research. Before rating this
answer, please ask for a clarification if you have a question or if
you would need further information.
Thanks for visiting us.
Regards,
Easterangel-ga
Google Answers Researcher |
