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Q: baby products ( No Answer,   1 Comment )
Question  
Subject: baby products
Category: Family and Home
Asked by: prego-ga
List Price: $15.00
Posted: 04 Dec 2003 12:59 PST
Expires: 03 Jan 2004 12:59 PST
Question ID: 283570
We are trying to determine what product characteristics distinguish
upscale, downscale and middle market products in the following areas: 
baby carriages and strollers, high chairs, infant car seats, swathing
and clothing for infants, and baby furniture such as cribs and
changing tables.  We need the information to design a questionnaire
for consumers of these products. Help us to design our questionnaire.
Answer  
There is no answer at this time.

Comments  
Subject: Re: baby products
From: bcguide-ga on 05 Dec 2003 04:46 PST
 
Hi,

I wasn't able to find what you need but this may be a start...

Geodemographic Database Research
http://216.239.41.104/search?q=cache:Ch9jJzIf-w4J:www.artsbrevard.org/BrevardGeoPart1.doc+consumer+infant+products+study+defined+upscale&hl=en&ie=UTF-8

This study has a very nice table that breaks demographic groups into
upscale, midscale and modest means. It is geographically limited and
focused on art marketing, but it's a piece of the puzzle.


http://www.marketresearch.com/map/prod/112867.html may be your answer,
but they only provide their report for a fee.

REPORT: The U.S. Infant, Toddler, and Preschool Market 
PUBLISHED BY: Packaged Facts 
DATE PUBLISHED: 2/1/2000 
LENGTH: 470 Pages 

About this report:

This all-new report analyzes the $20-billion infant, toddler and
preschool market. It provides comprehensive coverage of four product
categories: clothing (apparel and footwear), baby care supplies
(diapers, skincare and toiletries, and baby feeding accessories),
juvenile furniture and nursery accessories, and toys. Included are
data on market size and growth (retail sales estimates for the
1995-1999 period and forecasts through 2005) and con-sumer
demographics. Assessment of the competitive situation includes
profiles of major marketers and retailers.

search terms: consumer infant products study defined upscale

Maybe another researcher will have more luck with this topic.

Regards,
bcguide-ga

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