WHat are Gateway's total PC sales by channel (direct vs retail) for 2002?

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Request for Question Clarification by omnivorous-ga on 05 Dec 2003 15:12 PST

We can provide consumer & business sales -- which is how Gateway
categorizes revenue for PCs.  It will include average sale price and
units; and exclude technology, service, and AOL "bounty" fees (for
customers who signed up for the online service).

If that's adequate, we'll post the answer and source.

Best regards,

Omnivorous-GA

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Clarification of Question by dmf6-ga on 07 Dec 2003 09:09 PST

I have sales for Gateway already broken out by consumer and business. 
I would like to know what percentage of total revenue or sales is
derived from direct/internet sales adn what % is derived from retail.
Sales for reatil only would be terrific.  If channel sales can be
broken out by business or consumer, that's great, too.  2002 figures
would be ideal, but I would accept these numbers for 2000 or 2001.

Thanks for pursuing this...

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Request for Question Clarification by omnivorous-ga on 09 Dec 2003 14:53 PST

DMF6 --

I spent a little bit of time on this, thinking that securities
analysts would be tracking same-store sales, as they do for other
industries.  Instead, Gateway Country Stores have become a source of
embarrassement to Gateway management.

(The stores have ballooned SG&A costs to 23.8% in 2002, while PC gross
margins have declined to 6% for the company.  As a result, Gateway has
been closing stores and is now down to 185 for 204 a year ago.)

Management has been tight-lipped with information, causing the
analysts who cover the company to grumble in some reports.  In short,
I don't think that you'll even find analysts' speculation as the store
vs. Internet splits (and remember that Gateway has a direct sales
group for government, education and select Fortune 1000 accounts too.)

Here's what I tried on the Internet:
Gateway + "same store sales"
Gateway + "Internet sales"

I also read through several dozen analysts' reports on Investext, a
fee-based database that is carried by many public libraries.

Best regards,

Omnivorous-GA