A 6-10 year old article talks about Kellogg's developing the sound of
their cornflakes in a sound lap in Denmark ensuring the perfect sound
when eating the cornflakes.

I'm looking for this article or any articles including solid data
about the above case.

Good luck,

Martin

---

Clarification of Question by lindstrom-ga on 12 Dec 2003 20:23 PST

Just to clarify on my question.
I'm searching for articles or cases which in detail describes the
Kellogg's soundlab case/project. The sound was not used for
commercials etc. it was the actual sound "build into the real product"
and appearing when consumers today are eating cornflakes.

Good luck,

martin

Hi martin, 

I've been following your questions with quite of bit of interest. Did
a long search of periodicals to try to solve this one, but haven't
been able to find anything. I remember reading a similar article
having to do with Potato Chip crunch testing and, of all things, Cat
Food crunch testing. (Yes, they do like those little stars better than
the "loops." :-) )

Not sure if it would be of any interest, but here's a somewhat related
question I previously answered. Perhaps you find some useful
information there.

Subject: Harnessing as many senses to brand products 
http://answers.google.com/answers/main?cmd=threadview&id=214161

Good luck with your project --

-K~

One more thing ..

The very end of this article explains the process and machines
typically used to test cereals for crunchiness:

"MEASURING UP

"..If cereal texture is so important to consumers, there must be a way
of measuring it. When it comes to measuring crunch, there?s more than
just eating the cereal....

"... the sensation in the mouth and the sound in the ears define our
sense of crunch. Sensory evaluation is a common method of evaluating
crispness of a cereal in milk. Mechanical methods provide a more
quantitative measure of texture..."

Keeping the Crunch in Breakfast Cereals 
http://www.foodproductdesign.com/archive/2001/0601ap.html

-K~

Dear Martin -

I've searched far and wide, including Google, Proquest, Ebsco,
Infotrac and RDS, and absolutely nada...

Could you be thinking of the "snap, crackle and pop" of rice krispies?
 There's a bit of material on that.

Please let me know if I can be of additional assistance, 

thanks,
ragingacademic-ga

Hi -K~,
Thanks for your note.
It's kind of funny but Lynne-ga is one of my researchers working for
me on this book project so I've already seen this comment - but thank
you so much for thinking about me ... and again ... any new ideas are
always very welcome.

Martin

Hi ragingacademic-ga,
Yes I know this is a very hard one.
There might be something in the "snap, crackle and pop" of rice krispies.
You are welcome to pass by the info and if it matches my expectations
I'll always secure a payment for you.

Thanks for your support,

martin