Personal question to bobbie7-ga

Hi Martin!

Here is my comment from your question Sensory Branding. 
http://answers.google.com/answers/threadview?id=286276

Pharma brands capture hearts and minds

?Pharmaceutical companies are now using the pills they sell as
marketing tools. Tablets and capsules come in all shapes, sizes and
colours, each intended to differentiate the product, impart a
particular emotional "feel" to the drug and instill customer loyalty.?
Source: IMS
http://www.ims-global.com/insight/news_story/0109/news_story_010925.htm


The Pfizer blue diamond-shaped Viagra tablet:

?Viagra is an excellent example of how color can be used effectively
in combination with a unique diamond shape for trademark protection.
This combination of pharmaceutical brand identity and product design
is globally recognized, and the solid dose tablet represents the
end-product as well as the trade name.?

BEST: Case Histories
http://www.colorcon.com/best/b04_case_hist.html


Thanks again,
Bobbie7