Dear Martin,
Here is my comment regarding you question about Sensory Branding.
http://answers.google.com/answers/threadview?id=286276
The design of Shiseido?s Zen Perfume Bottle
?Stylized praying hands form the perfume bottle?s shape, in which
light, thanks to the Iriodin® silver white pigment, refracts with a
particular fineness. For Zen ? as the new dimension of well-being ?
Shiseido decided to use Merck pigments for its packaging. The perfume
vials are coated with Iriodin® silver white pigment, and harmonize
perfectly with the silver white mass-dyed plastic lids. The outside
packaging for all Zen products also are finished with Iriodin® silver
white pigments.?
http://www.emdchemicals.com/pigments/images/2933.pdf
?Shiseido focused on Zazen (Zen meditation), which brings an enhanced
mental focus as well as a calm mind. SHISEIDO ZEN is a fragrance that
will take you to a state akin to Zazen.?
(..)
?The form of the bottle is designed as a motif of praying hands. Its
white color, which conveys an inner feeling of transparency and light,
expresses a pure and cleansed image.?
http://www.shiseido.co.jp/e/e9705grp/html/grp00091.htm
Thanks again,
Bobbie7 |
