Hi Martin!
Here is the theory of the design of Sapporo Beer:
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The Sapporo Aluminum Bottle
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?Sapporo Breweries of Tokyo is the first in the world to commercialize
an unusual new package called the ?bottle can? The container was
developed and produced by Daiwa Can (Tokyo, Japan).?
?It?s part can and part bottle, and marketers at Sapporo Breweries
believe this reclosable aluminum bottle will bring new excitement to a
premium brand of beer.?
(..)
?Why put beer in an aluminum bottle topped with an aluminum cap?
Partly for novelty?s sake. A key demographic target is young people,
who, Sapporo marketers believe, are always eager to try the newest
package shape?especially young people in Japan. Sapporo says it calls
the container the ?Shot Bottle? because the word ?shot? has a bold,
invigorating sound that it feels will resonate with 20- and 30
somethings.?
?It gives consumers the shatter resistance, light weight and proven
recyclability that makes the aluminum can so popular, yet it has a key
advantage over the can: the mouth feel of a bottle. And unlike the
can, which Sapporo believes is widely perceived as a commodity package
with no value-added features, the aluminum bottle is reclosable.?
Source. Packworld
http://www.packworld.com/articles/Features/12084.html
Thanks again,
Bobbie7 |
