Dear Martin,
Thank you for accepting my findings at your Sensory Branding question.
http://answers.google.com/answers/threadview?id=286276
Here is a copy for the record.
The Jean-Paul Gaultier perfume ?Fragile? is unique for its container and packaging.
The bottle and packaging are the creation of Jean-Paul Gaultier
himself. The outer packaging - a rough cardboard crate with the word
?Fragile? stamped all over it ? opens to reveal an interior lined with
gold leaves. The bottle itself is a bubble on a golden base. Inside is
a woman in a black sheath dress. When the bottle is turned upside
down, a shower of glitter swirls around the figure.?
http://www.scentagious.com/fragile.html
?A dream glass ball where absolute femininity, in a shapely form
inside a black sheath meets your eyes: triumphant, elegant, strong and
fragile all at the same time ... unforgettable. A staging of a
performance: shaking the ball releases a myriad of golden flakes that
dance around the FRAGILE woman.?
The LIR plant was entrusted with the manufacturing of no less than 9
components of this perfume: the figurine of the woman, the podium in
gold-colored aluminum, the socket the glass ball is screwed into, the
pump, etc.
?Gilles Gasqueres, Continuous Improvement Manager at the LIR plant,
explained that the main challenge was to create the pink and black
dual-molded plastic figurine. Next, developing a pump* that does not
get clogged when coming into contact with the flakes in the bottle and
which can be operated upside-down was no child's play either. Finally,
it was necessary to make the glass ball and the plastic components
watertight.?
http://www.recruit.pechiney.com/pechiney/pechrecrutweb.nsf/ToERReportageDocWebWo/65D78FF72B856B4FC1256A5D003027E0
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Jean-Paul Gaultier (Classique) Perfume is a figure shaped bottle which
comes within a tin can.
When Gaultier launched his first fragrance a few years back, he used
his tool in trade - the dressmaker's dummy - to promote it. The glass
dummy, as much Gaultier's signature as his name, was the ideal bottle
for a designer fragrance. It came adorned with a painted corset which
was changed from time to time to help boost sales;
http://www.jpost.com/Editions/2000/03/16/Culture/Fashion.4114.html
The choice of the steel food can was intended to stimulate an impact
of surprise and originality.
?The unexpected pleasure of finding an elegant and sensual perfume
bottle in an ordinary food can, a tribute to the eternal woman, was
Jean Paul's idea of amusing his unprepared shopper.?
Images:
http://www.apeal.org/Contents/Design/im/gaut1.jpg
http://www.apeal.org/Contents/Design/im/gaut2.jpg
http://www.apeal.org/Contents/Design/im/gaut4.jpg
?The decoration corresponds to the Jean Paul Gaultier fashion
collections when one of the fabric designs is rigorously reproduced
each year on the cans for the presentation of his perfumes. Every year
has its special theme, for example, Asia, Polynesia and for 2001 the
Floral theme. The rapprochement between perfume and fashion was
possible due to the high quality reproduction now obtained through
modern metal printing technologies. This permitted Jean Paul Gaultier
to maintain a consistent brand image with a luxury packaging and
achieve more awareness of his fabulous fabric designs through creative
packaging.?
http://www.apeal.org/Contents/Design/Pub16_1.html
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Jacomo de Jacomo is pioneer of the Zippo opening in perfumery.
?The pure lines and bursts of metal symbolize the excesses of the
masculine world. Presented in a black holographic case, Jacomo de
Jacomo grants to be sober and chic to express the pure elegance of the
man he represents. Pioneer of the Zippo opening in perfumery, Jacomo
de Jacomo modernizes its technical specificity through its automatic
pushbutton system enriched with a metallic finish.?
http://www.jacomo.com/english/html/principale/j2jnoir_design.asp
?This new bottle, rectangular in shape and in black glass, reflects
the force and boldness of masculine beauty, truly exciting and
unforgettable! Jacomo de Jacomo has demonstrated its strength of
innovation by being the first one to use the Zippo opening system in
the world of perfume.?
http://www.jacomo.com/english/html/principale/j2jnoir_histoire.asp
History and background of Jacomo
http://www.fragrancex.com/comojaco.html
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Perfume bottles: shapes and emotions
?In the same way the connection between shapes and our emotions is
utilized in the advertising industry. The use of basic shapes, and
their appeal, is most obvious in perfume ads. Perfume is trying to
bottle essential emotions such as attraction and sensuality. Women's
ads tend to use all three shapes, thereby portraying how, according to
society, women are more emotional and subject to a greater variety of
feelings. The bottles that hold women's perfume are generally more
oriented to curvy, circular, and triangular shapes. The curves may be
reflecting the actual body, but it also implies a feeling of warmth,
continuity, and security. The triangular bottle implies risk,
challenge, and excitement. The bottles that tend to hold cologne are
generally square in shape. They are bigger and appear more solid. This
shape implies strength, honesty and reliability. They are not as
alluring and enticing as women's bottles. The shapes perfectly portray
the stereotypes that women and men hold in our society, true or not. ?
http://www.pomona.edu/Academics/courserelated/classprojects/Visual-lit/shape/shape.html
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I found an interesting document regarding perfume bottles :
Perfume Bottles: A Study of Contemporary Material Culture
Agnes R. Gomes, H.B.Sc., M.M.St.(pending)
Museum Studies Department, University of Toronto
http://www.chass.utoronto.ca/history/material_culture/gomes/index.html
Best regards,
Bobbie7 |
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