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Q: Potential Businesses Interested in Advertising to Gay Women ( No Answer,   1 Comment )
Question  
Subject: Potential Businesses Interested in Advertising to Gay Women
Category: Business and Money > Advertising and Marketing
Asked by: gyrlout-ga
List Price: $121.00
Posted: 15 Dec 2003 13:48 PST
Expires: 14 Jan 2004 13:48 PST
Question ID: 287443
I am interested in a comprehensive list (at least 50) of national,
regional, and local businesses who generate more than $500,000 in
annual revenues and (1) whose products/services are currently
targeted/marketed to women who seek out other women for longterm
intimate partnerships (e.g., travel orgs such as Olivia.com or
magazines such as Girlfriends) OR (2) whose products/services have the
potential to appeal to a majority of (a)women (b)who are professionals
and (c)who primarily form romantic relationships with other women
("potential to appeal" can be evaluated by looking at
spending/purchasing trends among professional women and how such
trends intersect with those of lesbian and bisexual women [example: 
The car most often purchased by lesbians is ________ yet this company
is not currently targeting lesbians/bisexual women and could benefit
from advertising to this target market.]).  The market cross-section
of interest is women between the ages of 25 and 55.

I would like as detailed contact information as possible for each
business and have the responses listed by category (i.e., 1-currently
target; 2-potential to target).  Within these categories, businesses
can be grouped by annual revenues or geography whichever is easier.

I would also like to know if these businesses currently advertise on
planetout.com, lesbianation.com, gay.com, gayhealth.com, or
lesbianpersonalsonline.com.

Thank you.  Happy Holidays.
Answer  
There is no answer at this time.

Comments  
Subject: Re: Potential Businesses Interested in Advertising to Gay Women
From: journalist-ga on 17 Dec 2003 10:05 PST
 
Greetings Gyrlout:

I wanted to suggest that you may want to consider breaking down your
question into smaller priced questions.  I suggest this because

(1) you will have more Researchers working on your queries 
(2) you may designate topical areas for research (vehicles, clothing,
gifts, travel, etc. per question)
(3) finding/examining/researching 50 businesses will take a large
amount of time for one Researcher and that may be the reason your
question remains unanswered.

Best regards, and safe and joyous holidays to you, too! :)
journalist-ga

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