Wired had about a year (or so) ago an article about "limited resources
in the future" (or something like that) - one of these limited
resources was colors! The article claimed that a majority of all
brands were based on the color blue - it as well showed a color wheel
indicating that most brands were either based on the colors
orange/yellow or blue. I can't find this article - would you be able
to identify the link to this please?

Good luck,

martin

Thank you, Martin.

As indicated below, the article is from the June 2003 issue of Wired:

The New World
30 Spaces for the 21st Century
http://www.wired.com/wired/archive/11.06/newworld.html

The online version of the "color space" section of the article lacks
the illustration that apparently was in the print version.
http://www.wired.com/wired/archive/11.06/color_spc.html

--------
search strategy:
site:wired.com blue color

Thanks again!
-juggler

Hello, Martin! I couldn't find the article you need, but while I was
looking for it, I came across another article from "Wired" that has a
bit of material you might be able to use:

What makes a color hot? How does tangerine become the hip shade of the
season? Or aubergine? Or slate? Why do the windows of every Gap and
Eddie Bauer go smoke blue in unison? It's as if there's a Trilateral
Commission of color somewhere out there. And that's not far from the
truth. Fashion designers, product developers, interior decorators ?
many of them look to the same coterie of color forecasters for help in
selecting the hues of tomorrow. "There are just a few key players,
ranging from individuals like Li Edelkoort in Paris to organizations
like the Color Association of the US," says Jay de Sibour, president
of the Color Marketing Group. "But across all industries, billions and
billions of dollars ride on color decisions."

For years, officials at Pantone fielded calls from designers and color
forecasters. What's the haute new hue? Why has purple been increasing
in popularity? What will be the color of the new millennium? After
answering more than a few of these calls, Leatrice Eiseman, director
of the Pantone Color Institute, the company's research and information
arm, decided that Pantone should stop giving out free advice.

In 2000, Pantone teamed up with the Amsterdam-based Metropolitan
Publishing BV, which owns several textile-related magazines. They
convened a panel of consultants from six countries ? representing
every Pantone-related market niche, from men's fashion to interior
design to publishing ? to produce the Pantone View Colour Planner. The
$750 binder, released twice a year, features half a dozen or more
palettes with names like Karma, Memory, and Harmonic. Leveraging the
power of Pantone's position, every Colour Planner comes conveniently
packaged with Pantone fabric swatches, the color language those
designers will eventually need to communicate their choices to their
textile and manufacturing partners.

"Being wrong with color can really hurt you," says Anne Cashill, vice
president of merchandising at Liz Claiborne, which manufactures
Kenneth Cole Sportswear, DKNY Jeans, and 16 other national brands. "We
subscribe to the same color services as the Gap, Club Monaco, and
Ralph Lauren. It's a good thing to be different, but it's not a good
thing to be completely in left field."

http://www.wired.com/wired/archive/10.10/pantone_pr.html

And here's an article about colors and branding that might be of interest:

http://www.kenyon.com/pdf/1146.pdf

Two more good articles on the topic:

http://www.oblon.com/Pub/display.php?hudis-4.html

http://www.utexas.edu/law/journals/tiplj/volumes/vol7iss3/vana.html

Martin:

I believe that you're looking for this article from the June 2003 issue of Wired:

The New World
30 Spaces for the 21st Century
http://www.wired.com/wired/archive/11.06/newworld.html

Among the the "30 Spaces" was "color space."

"The Battle For Blue
COLOR SPACE: The Coolest Shades in Corporate America
By Michael Rock
Companies spend millions trying to differentiate from others. Yet a
quick look at the logos of major corporations reveals that in color as
in real estate, it's all about location, location, location. The
result is an ever more frantic competition for the best neighborhood.
Here's a look at the new blue bloods."
http://www.wired.com/wired/archive/11.06/color_spc.html

Unfortunately, it seems that Wired has not included the accompanying
illustration in the online verion of the article. As such, it might be
necessary for you to seek out a paper  copy of the June 2003 Wired to
actually see the illustration again.

I hope this helps.
-juggler

Hi juggler-ga 
Thanks for your comment - you found what I was looking for. Please
send your request one more time as your answer to secure payment.

Thanks for your help.

Martin

Hello pinkfreud-ga,
Thanks for your attempt. I'm sorry but as you probably noticed juggler
managed to detect the article I was looking for. Even though your
articles were intersting they were not really what I was looking for -
thanks anyway for your effort on this one.

All the best,

martin