Thank you again, Martin, for giving me this opportunity to participate
in your project!
With regard to colors in branding, I have found the following:
I immediately thought of Target with their red bulls-eye campaign.
I've found an article that discusses how Target Department Stores are
looking to
"own" the color red.
"CHICAGO -- The Retail Advertising Council's annual conference and
awards ceremony this year was all about buzz and passion. And Target
Stores, the golden child of the RAC program, was responsible for the
lion's share of the excitement, as senior vp of marketing Michael
Francis delivered a presentation detailing the retailer's prowess in
this area.
Year after year, Target sweeps these awards, and this year, Francis
illustrated not only how, but talked about the company's newest goal:
to own the color red."
It sums up with this:
"According to Francis, these efforts are priceless in their
brand-building contributions. "[Branding] has been an obsession since
1998," he said. "Everything at Target is filtered through its brand
image." Francis also holds the informal title of 'Brand Czar.'"
http://www.findarticles.com/cf_dls/m0FNP/4_42/98187254/p1/article.jhtml
I hope this helps! Again, thanks so much!
Sincerely,
Boquinha-ga
Search Strategy:
Target red branding |
