is there an established, respected model ... SIMPLE to describe and
for a client to understand ... for converting an audience or prospect
or target from SKEPTICISM to ADVOCACY?  if so, please describe it
simply and if it's "proven"or researched to make sense, give me some
kind of citation that establishes that.  (context - i'm doing a
proposal to a company on how they need to move skeptical sales people
to becoming enthusiastic and motivated advocates.) thanks - mike