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Subject:
How to charge companies for advertising.
Category: Business and Money > Advertising and Marketing Asked by: kizersoze-ga List Price: $30.00 |
Posted:
30 Dec 2003 10:24 PST
Expires: 29 Jan 2004 10:24 PST Question ID: 291474 |
I am trying to create a WiFI hotspot for my restaurant because I feel it will attract more customers. My problem lies in that I must pay $40.00 a month for an Internet connection plus the added cost of hardware. I have an idea to advertise products I already sell ? Coke, Pepsi, Gonella, etc? and have these companies pay for them. I was thinking of installing a TV/monitor in my restaurant and having companies give me a CD-Rom or anything to advertise their products. The revenue I obtain from this should allow me to pay for the wireless Hot Spot idea. My question is how to I go about in charging companies in advertising in my restaurant. If they do decide that they want to do it, whether it is a slide show of pictures or a streaming movie that will show on the TV/monitor, what would be a reasonable charge? Hourly, daily, monthly? I will install a computer for this to be possible. Is this even a good idea? Thanks, Rick |
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Subject:
Re: How to charge companies for advertising.
Answered By: taxmama-ga on 23 Jan 2004 05:38 PST |
Hi Rick There are a number of ways to go with this. One of them is Bennie's idea about the movie theatre advertising. Here are a couple of companies that do that Cinema Media Group http://amovielist.com/cmg/cinema_media_group_Press_Release.htm On Screen Cinema Advertising http://www.cinemaads.com/onscreen.html Ah! Here it is - the company I was looking for - they're on every screen I see National Cinema Network (NCN) toll-free phone (800) SCREEN-1 (727-3361) Web site www.ncninc.com You can find more of these companies on Google by running this search: intermission advertising screen national The other, less intrusive, and more popular way to generate money is include advertising on your menus. You've seen those 'books' at the Cheesecake Factory and other places, so don't be concerned that your customers will hate it. In fact, it's a good way for them to get familiar with other merchants in the area. Not only will this opion cut down on your printing costs (you can still issue a daily specials page off your computer), but it will give you a share of the advertising revenue. I Don't know where you're located, but doing a search, I found several site around the country that provide this service. For instance. http://www.lunch-times.com/ Start with this Google Search restaurant menu advertising Also, and I don't know what this is called, but some restaurants or bars have a device that scrolls news and ads. You may want to visit a bar near you and see what I'm taking about. You can ask them about the vendor. (I wouldn't even know what to call it.) Also, follow up with Closeau's suggestion about the co-op dollars. Ask your Coke, etc. vendors how to tap into that. They may be able to point you to their advertising agency. I spent some time in a supermarket's buying office and the salesmen were very familiar with the co-op promotions available. It's a good idea to offer the service. But remember, the flip side of the success? If your WiFi spots is really popular, the more time people spend taking up the space, the less table turnover you will have. So, once you set it up, watch your revenues. If people just stay at the tables for hours, you may have to establish minimum hourly purchases... Good luck Your TaxMama-ga |
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Subject:
Re: How to charge companies for advertising.
From: probonopublico-ga on 30 Dec 2003 11:09 PST |
I'm not crazy about the idea because I think that the big boys would need a lot of convincing that they are going to get value for the advertising buck. Sorry! |
Subject:
Re: How to charge companies for advertising.
From: clouseau-ga on 30 Dec 2003 11:33 PST |
I think you have several things going on here: I don't know that running clips at your location is a value to your suppliers. And if it were, then I see it as different motivation than paying for the cost of Wi-Fi. Some industries have "co-op" dollars available and allow you to have rebated to you a small percentage of your purchases for the purposes of offsetting your costs of approved advertising. In the audio industry, for example, comapnies like Yamaha would allow you to submit a percentage of your print or TV ad costs up to a percentage of your yearly pruchses - perhaps 50% of the cost of the ad up to 2% of your yearly pourchases. Maybe Coke and the others have "co-op" advertising policies? Next, the cost of Wi-Fi is not much at all. Perhaps that alone with a window banner will bring in enough additonal business to pay for itself? And last, companies like Boingo can help offset your Wi-Fi costs or even get them to generate a profit!!: http://www.boingo.com/hso/ "...Join the Boingo? Roaming System and Tap into Boingo's Reach Through its own subscribers and partnerships with leading carriers, ISPs and MSPs, millions of hungry Internet users have Boingo software and access to Boingo's roaming system. That translates into millions of potential paying users of your hot spots, and it's why Boingo leads the industry in roaming partnerships with hot spot operators around the world. Here's how it works: Boingo buys wholesale access to your hot spot network, paying you a connect fee every time a Boingo roaming system user accesses your network, and paying you a bounty every time a Boingo-branded subscriber signs up for service while in one of your hot spots. You get increased revenue, and because Boingo or one of its partners handles all the marketing, billing and support, more of that revenue falls to your bottom line. Hot spot profitability is determined by utilization. Your hot spots have a fixed cost, so the more revenue-generating traffic you can drive against them, the higher your profits. The traffic Boingo brings you is incremental to traffic you already have, so it instantly increases your utilization rate, and thus your profitability..." Perhaps looking at it this this way might be helpful for you Rick. Regards, -=clouseau=- |
Subject:
Re: How to charge companies for advertising.
From: bennie1-ga on 31 Dec 2003 08:23 PST |
It sounds to me as though you might be looking for something similar to what many movie houses show prior to the movie previews beginning (i.e. slideshows or small snippets of advertisements). Possibly consider a partnership/sub-advertiser deal with a theater near you. |
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