Category: Business and Money > Advertising and Marketing
Asked by: lindstrom-ga
List Price: $4.00
02 Jan 2004 05:16 PST
Expires: 01 Feb 2004 05:16 PST
Question ID: 292320
Private question for voila-ga.
Answered By: voila-ga on 02 Jan 2004 07:33 PST
Top o' the mornin' to you, Martin! The Britney/NASCAR co-branding seemed rather peculiar, yet still a clever marketing ploy, so I'm glad you found it useful. Haven't had much time to devote to further investigation on this question. however, there was a merger in 2000 that had an underwear-outerwear connection -- VFC (Vanity Fair Corp.) and The North Face. VFC also forged ahead to acquire the Nautica brand in 2003. http://www.findarticles.com/cf_dls/m4PRN/2000_June_12/62663977/p1/article.jhtml http://www.findarticles.com/cf_dls/m0EIN/2003_August_18/106673589/p1/article.jhtml I hope you have enough solid branding examples to cover this query, but I'm looking forward to many more of your interesting questions! Best wishes, V
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