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Q: voila-ga ( Answered 5 out of 5 stars,   0 Comments )
Subject: voila-ga
Category: Business and Money > Advertising and Marketing
Asked by: lindstrom-ga
List Price: $4.00
Posted: 02 Jan 2004 05:16 PST
Expires: 01 Feb 2004 05:16 PST
Question ID: 292320
Private question for voila-ga.
Subject: Re: voila-ga
Answered By: voila-ga on 02 Jan 2004 07:33 PST
Rated:5 out of 5 stars
Top o' the mornin' to you, Martin!  

The Britney/NASCAR co-branding seemed rather peculiar, yet still a
clever marketing ploy, so I'm glad you found it useful.

Haven't had much time to devote to further investigation on this
question. however, there was a merger in 2000 that had an
underwear-outerwear connection -- VFC (Vanity Fair Corp.) and The
North Face.  VFC also forged ahead to acquire the Nautica brand in

I hope you have enough solid branding examples to cover this query,
but I'm looking forward to many more of your interesting questions!

Best wishes,
lindstrom-ga rated this answer:5 out of 5 stars

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