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| Subject:
voila-ga
Category: Business and Money > Advertising and Marketing Asked by: lindstrom-ga List Price: $4.00 |
Posted:
02 Jan 2004 05:16 PST
Expires: 01 Feb 2004 05:16 PST Question ID: 292320 |
Private question for voila-ga. |
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Re: voila-ga
Answered By: voila-ga on 02 Jan 2004 07:33 PST Rated: |
Top o' the mornin' to you, Martin! The Britney/NASCAR co-branding seemed rather peculiar, yet still a clever marketing ploy, so I'm glad you found it useful. Haven't had much time to devote to further investigation on this question. however, there was a merger in 2000 that had an underwear-outerwear connection -- VFC (Vanity Fair Corp.) and The North Face. VFC also forged ahead to acquire the Nautica brand in 2003. http://www.findarticles.com/cf_dls/m4PRN/2000_June_12/62663977/p1/article.jhtml http://www.findarticles.com/cf_dls/m0EIN/2003_August_18/106673589/p1/article.jhtml I hope you have enough solid branding examples to cover this query, but I'm looking forward to many more of your interesting questions! Best wishes, V |
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