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Q: Elizabeth Brady Jewelry ( Answered 4 out of 5 stars,   2 Comments )
Subject: Elizabeth Brady Jewelry
Category: Business and Money > eCommerce
Asked by: joebradyiii-ga
List Price: $5.00
Posted: 02 Jan 2004 05:54 PST
Expires: 01 Feb 2004 05:54 PST
Question ID: 292332
Why does the site, not come up when I
type in "Elizabeth Brady" but it does come up when I type in the
entire URL?  What can I do to get this site listed to come up under
the search "Elizabeth Brady"?
Subject: Re: Elizabeth Brady Jewelry
Answered By: serenata-ga on 02 Jan 2004 13:40 PST
Rated:4 out of 5 stars
Hi Joebradyiii ~

You're correct, you can find the URL, "",
listed in Google's index; but the site cannot be found by searching
for the term "elizabeth brady" (with or without the quotation marks).

Search engines, and specifically Google, crawl pages and pick up your
text content to spider and deliver to those entering a search query.
While your site is attractive, there is no text content at all - and
subsequently, nothing there to be indexed and delivered by search

Google offers guidelines to assist webmasters in user-friendly and
crawler-friendly design. In its "Design and Content Guidelines"
recommends the following:

     "* Make a site with a clear hierarchy and text links.
        Every page should be reachable from at least one
        static text link.
      * Offer a site map to your users with links that point
        to the important parts of your site. If the site map
        is larger than 100 or so links, you may want to break
        the site map into separate pages.
      * Create a useful, information-rich site and write pages
        that clearly and accurately describe your content.
      * Think about the words users would type to find your
        pages, and make sure that your site actually includes
        those words within it.
      * Try to use text instead of images to display important
        names, content, or links. The Google crawler doesn't
        recognize text contained in images.
      * Make sure that your TITLE and ALT tags are descriptive
        and accurate.
      * Check for broken links and correct HTML.
      * If you decide to use dynamic pages (i.e., the URL con-
        tains a '?' character), be aware that not every search
        engine spider crawls dynamic pages as well as static
        pages. It helps to keep the parameters short and the
        number of them small."
   - ://

In addition, Google recommends the use of Lynx (a text browser) in its
"Technical Guidelines" so you can understand what the search engine
crawlers are 'seeing':

     "Use a text browser such as Lynx to examine your site,
      because most search engine spiders see your site much
      as Lynx would. If fancy features such as Javascript,
      cookies, session ID's, frames, DHTML, or Flash keep you
      from seeing all of your site in a text browser, then
      search engine spiders may have trouble crawling your site."
   - ://

Site Specifics

A. The Term "Elizabeth Brady"

On your landing page,, the term
"Elizabeth Brady" is found exactly three times as follows:

  * <title> tag -                1 time
  * <keyword> metatag  -         1 time
  * <description> metatag -      1 time

As a rule, Google and the other search engines ignore metatags,
although the <title> tag and the <description> tags are given some

Your case is an exception, in that Google did pick up your description
tag to add in its snippet of information, because there is literally
nothing else for it to include in its index.

B. Text Content

Using the Lynx browser, you will see that there is nothing to see. So
far as search engines are concerned, your page has no content.

C. Alt Tags and Text Links 

There are no text links, and what links there are included on your
image map have no ALT tags to describe what those links are.

D. Dynamic Links

Basically, your page is one large image, which search engines cannot
crawl, and the links are dynamically called using the question mark
("?") - ie., "?catId=1", which makes the rest of the site impossible
to index as well.

So, What *Can* You Do?

You asked, "What can I do to get this site listed to come up under the
search "Elizabeth Brady"?"

Good search engine results placement for the search terms you desire
require the following three elements:

   * links TO your site
   * rich text content containing those terms
   * good html design to ensure 

You do not have to sacrifice design or the site's looks to achieve
what you want. The same "look" can be achieved with using HTML with
CSS. You do need to add text content containing those search terms and
text links to direct the search engine crawlers to the other pages
within the site.

To be found under the search term "Elizabeth Brady", you need to have
text on your page actually using that term. The page's title and
description tags are not enough to get listed for those terms.

You also need to understand the importance of good links TO and from
your site to help with search engine rankings.

Important Google Links For Your Reference

I am including important links from Google's site. This information
will help you understand Google's goals and responsibility to the web
searcher (and not the webmaster or site owner).

Webmasters who follow the guidelines and avoid Google's "Thou shalt
nots" usually have no problem getting listed and showing up under the
search terms they desire.

   * Google Today (absolutely the best information you
     can read about the "how and why" of Google's results
     - ://

   * How Do I Get My Site Listed on Google?
     - ://

   * My Web Pages Are Not Currently Listed (a good 'primer'
     on how and why Google works so well)
     - ://

   * PageRank Information (covers both Google's PageRank and
     - ://

   * Webmaster Guidelines (contains both the dos and don'ts)
     - ://

   * Google Facts & Fiction (can  you buy your way to a
     high ranking in Google?)
     - ://

   * Search Engine Optimizers (some good advice on what to look
     for if you're going to hire a Search Engine Optimizer)
     - ://

   * Frequently Asked Questions (pretty much what it says, but
     definitely worth wading through)
     - ://

Other Sources of Information

Webmaster World's Brett Tabke has written "Successful Site in 12
Months with Google Alone - 26 steps to 15k a day." in which he
explains in detail the importance of the topics covered above. You can
read it yourself here:

There is also good information from many of the top search engine
optimization experts, such as

   * Detlev Johnson, Search Engine Guide

   * Danny Sullivan, Search Engine Watch

   * Jill Whalen, High Rankings

   * Shari Thurow, Web Pro News (and quoted all over the Internet)

who all have columns or newsletters to which you can subscribe and
keep abreast of the best way to use good content for better
positioning in search engine results.

In addition, Webmaster World - - has
discussion boards on most of the search engines. While some of the
discussions are anecdotal and/or questions for information, there is
usually enough discussion to keep abreast of what seems to be

There is an entire section devoted to Google at:

It never hurts to keep track of the discussions; but remember, trying
to optimize for search engines only is like trying to hit a moving
target. You'll notice among the more experienced contributors to the
discussions - plus the SEO experts listed above - that there really is
no substitute for content, relevant links and good HTML.

Search strategies -

Using Google search, I checked the listings for your website,
"", including links TO and pages
containing the terms. In addition, I relied on bookmarked resources
from reliable sources which are used regularly in the course of my


You can achieve your stated goal, that is, being found under the
search term "Elizabeth Brady" with some redesign and reworking of your
site to include text content and those other elements to actually give
search engine crawlers something to index and return for that search

Best regards,

Google Answers Researcher

Request for Answer Clarification by joebradyiii-ga on 05 Jan 2004 08:46 PST
Thanks for your response, I am weighing this in mind.  I have a friend
that has a similar site that comes up first when searched for under
"Vanessa Fox",, and she does not have text on her
home page.  As for dynamically linking using ?'s, the developer who
built my site has developed other sites, like,
using this technique and they are indexed by Google.  Any thoughts? 
Thanks and we will be revamping our site based on your input. - Joe

Request for Answer Clarification by joebradyiii-ga on 05 Jan 2004 08:49 PST
Thanks for your response, I am weighing this in mind.  I have a friend
that has a similar site that comes up first when searched for under
"Vanessa Fox",, and she does not have text on her
home page.  As for dynamically linking using ?'s, the developer who
built my site has developed other sites, like,
using this technique and they are indexed by Google.  Any thoughts? 
We would prefer not to have to change or dramatically change the look
of our site to text to get lsited.  Thanks and we will bear it in mind
for revamping our site based on your input. - Joe

Clarification of Answer by serenata-ga on 05 Jan 2004 09:39 PST
Hi again ~

With regard to Vanessa Fox ... 

There are 12 links to Vanessa's site, including one from New York
Metro (with a Page Rank of 5), and Hot Off The Press SanDiego (also a
PR of 5) (the site rank is higher for each). Both of those links link
TO Vanessa Fox. In addition, the alt tags on the Vanessa Fox clearly
state "vanessa fox" ... the combination of links and the use of the
title and alt tags give her an advantage.

There are 25 links to, which has a PR
of 5, and links from those with a page rank of at least 5 or more.
There IS considerable text on that page.

As for your site,, Google finds no links
to your page. If you read the Google's PageRank Information (covers
both Google's PageRank and SERPS) you'll understand the importance of
links to you page.
     - ://

The other Google references also explain the importance of good
design, the effective use of alt and title tags and content or anchor
text links to a site.

Web sites which are designed to Google's guidelines, include rich text
and have relevant links to their site usually experience no problem
with ranking well in all the search engine results.

While I realize you weren't asking about ranking, you will notice that
the two sites you gave in comparison have those elements your sites is

Neither of those are one large graphic (your text is not text), and
where there are graphics, other good design factors come into play.

I hope this helps explain how they manage to rank well.

Yours ever so,

Request for Answer Clarification by joebradyiii-ga on 15 Jan 2004 13:37 PST
Sereneta,  one last question.  I have added the alt tags, and I will
be pursuing getting some links to our site.  We currently have a link
from that is listed on Google.  Will that cover
enough of the basics to get listed?  Thanks, Joe

Clarification of Answer by serenata-ga on 15 Jan 2004 17:27 PST
It looks better, and I did see you have added the ALT tags.

Go ahead and give it a try, Joe ... it'll take a bit to propagate,
anyway, and keep adding CONTENT CONTENT CONTENT to get to where you
want to be.

Best of luck,
joebradyiii-ga rated this answer:4 out of 5 stars and gave an additional tip of: $5.00
Lots of good information and straightforward.  I am disappointed
because I have been trying to get this site listed for about a year,
and now I have to go back for more development.

Subject: Re: Elizabeth Brady Jewelry
From: serenata-ga on 05 Jan 2004 12:58 PST
Hi Joe, 

Thank you for the kind comments and the tip.

As I said, accomplishing what you need without sacrificing your layout
and look can easily be done in html - adding text instead of text as

Wishing you a prosperous New Year,
Subject: Re: Elizabeth Brady Jewelry
From: ripcurl-ga on 05 Jan 2004 17:44 PST

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