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Q: Additional Description ( Answered 5 out of 5 stars,   1 Comment )
Subject: Additional Description
Category: Business and Money > Advertising and Marketing
Asked by: pogowilson-ga
List Price: $10.00
Posted: 03 Jan 2004 11:50 PST
Expires: 02 Feb 2004 11:50 PST
Question ID: 292787
My entry has an additional description not added by
us. Where did it come from? How do I get it updated?
Description: California foreclosure lists. Offers related educational
resources and information. Subscription required.

Request for Question Clarification by answerguru-ga on 03 Jan 2004 12:33 PST
Hi there,

This is your WHOIS record - where are you seeing this description?

   Registrar: ENOM, INC.
   Whois Server:
   Referral URL:
   Name Server: NS2.TREL.COM
   Name Server: NS1.TREL.COM
   Updated Date: 17-feb-2003
   Creation Date: 25-apr-2000
   Expiration Date: 25-apr-2004


Clarification of Question by pogowilson-ga on 03 Jan 2004 13:06 PST
The URL is not
Subject: Re: Additional Description
Answered By: robertskelton-ga on 03 Jan 2004 13:51 PST
Rated:5 out of 5 stars
Hi there,

The description that appears in search results is automatically
generated and can come from a number of sources (text on the page,
meta decription tag, image alt tags, links pointing to the page). In
your case the following applies:

If your search query is listed in the web directory, the description
filed by the open directory author is displayed."

The description appears in Google Directory:

Google Directory sources its information from Open Directory - the
category with your listing is here:

Business: Investing: Real Estate: Foreclosures

Open Directory listings are either submitted by someone or added by
the category editor. When you submit a site, there is a place in the
form for a description. However, there are very strict guidelines
concerning the wording to be used - basically it needs to be a dull,
accurate description of what the site contains. Most of the time the
editor rewrites the submitted description. You'll notice that the
other listings are quite similar to yours in tone.

You can suggest a new description if it is no longer accurate, but
otherwise I do not recommend doing so:

If you were to ask for an updated description that had a bit more zing
to it, you run the risk of having your listing removed. Open Directory
editors are unpaid volunteers, usually with a heavy workload, and they
tend not to tolerate attempts to bypass protocol lightly.

Despite the dull wording, being shown to be listed in the Directory is
an indication of quality to searchers, and the listing greatly helps
your site's PageRank, it is as valuable as a listing in Yahoo's

Best wishes,
pogowilson-ga rated this answer:5 out of 5 stars and gave an additional tip of: $15.00
Excellent digging, thank-you very much for your insights.

Subject: Re: Additional Description
From: mother911-ga on 03 Jan 2004 13:13 PST
Answerguru, he is referring to the description Google gives when
returning a search for their website.


There are ways to change this, check
:// for more information.


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