Hi there,
Although studies on this topic are made all the time, it is usually
very expensive to obtain the data. The following is what I believe to
be the best data that can be found freely on the Internet.
Top 5 for Nov 2003
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Apparel/Clothing
Books
Video/DVD
Toys/Video games (hardware and software)
Music
Source: Goldman Sachs, Harris Interactive and Nielsen//NetRatings
eSpending Report, December 2003
http://www.nielsen-netratings.com/pr/pr_031209.pdf
Europe 2002
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32% Travel and tours
14% Groceries
9% PCs
8% Books
6% Apparel
4% Software
4% Electronics
3% Peripherals
3% Music
1% Sporting Goods
12% Other sales
Prediction for Europe, 2007:
33% Travel and tours
15% Groceries
7% PCs
7% Books
7% Apparel
4% Electronics
3% Software
3% Peripherals
2% Music
2% Tickets
13% Other sales
Jupiter Research
http://www.advertising.bluewin.ch/documents/JupiterEuropeanconsumercommerce.pdf
USA June 2002
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Total Online Spending in June 2002 (in thousands)
Airline Tickets $566,261
Hotel Reservations $314,078
Computer hardware $232,261
Apparel $217,611
Consumer Electronics $176,769
Car Rental $120,924
Books $136,567
Health and Beauty $125,300
Office supplies $119,704
Music $107,484
Software $101,288
Videos $91,207
Food/Beverages $87,961
Toys/Video Games $87,187
Jewelry $84,339
Sporting Goods $80,411
Linens/Home Decor $62,376
Footwear $51,317
Flowers $40,168
Small appliances $30,314
Furniture $28,608
Tools and Hardware $24,993
Garden Supplies $20,309
Appliances $5,278
Other $294,818
December 2002 NRF/Forrester Online Retail Index
http://www.bblabs.com/e-business.html
See also
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May 2001 NRF/Forrester Online Retail Index
http://cyberatlas.internet.com/markets/retailing/article/0,1323,6061_786301,00.html
Online Content Spending by Category of Content, Q1 & Q2 2003
http://cyberatlas.internet.com/markets/retailing/article/0,,6061_3082081,00.html#table
Search keywords: "online spending " 2003 jewelry apparel books travel games
Best wishes,
robertskelton-ga |
