Request for Question Clarification by
omnivorous-ga
on
03 Feb 2004 09:20 PST
Bugsy56 --
This is actually one of the key issues in market research strategy, as
the way people actually spend money is very different from the way
that they say they'll spend it.
Researchers often try to design a survey or study to give people a
budget, then force them to make choices on limited resources. An
example might be:
You've decided to spend an additional $1,000 on your next car, which
would you choose:
a. air conditioning
b. On-Star messaging
c. DVD player and screen
d. security system
Net, there isn't a simple answer. There's lots of research, which a
Google Answers researcher could summarize for you. And there are lots
of issues after a product is introduced that effect the outcome: was
it in stock? did the quality vary? was it properly promoted? what
were pricing issues?
Here, for example, is one very interesting predictive model for DirecTV:
University of Texas at Dallas (Bath, Gordon, Ferguson, Givens)
"DirecTV: A Case History of Forecasting"
http://www.utdallas.edu/~mzjb/2
In any case, you might want to focus on one aspect of the issue to get
a good answer. Or simply request an overview of the literature.
Best regards,
Omnivorous-GA
