I'd like to find some case studies of how meeting planners, tourism
officials, and others have successfully "repositioned" their city from
being pereceived as an adventure destination spot to a corporate and
conference retreat.

Would also like to see some "where is it going" trend info on the same
topic.  I'm especially interested in case studies where the Internet
played a surprising role (but not something generic like "They put up
a web site.")

I'll be checking this page many times so can respond to clarification
requests immediately.

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Request for Question Clarification by pinkfreud-ga on 16 Jan 2004 12:17 PST

Can you give an example of a city that would be considered an
"adventure destination spot"? I don't quite understand the term.

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Clarification of Question by jhabley-ga on 16 Jan 2004 12:20 PST

Hi pinkfreud,

I mean a city like San Francisco, known for its outdoor activities,
tried to attract more conferences and conventions.  Or how a ski
resort village used the Internet in some interesting way to do the
same.

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Request for Question Clarification by pinkfreud-ga on 16 Jan 2004 12:29 PST

Would Lake Tahoe qualify as an "adventure destination"?

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Clarification of Question by jhabley-ga on 16 Jan 2004 12:31 PST

Sure, the actual cities don't matter to me -- as long as some kind of
repositioning occured.

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Request for Question Clarification by pinkfreud-ga on 16 Jan 2004 13:38 PST

jhabley,

Just wanted to let you know that I gave this a shot, but couldn't come
up with much. I had hoped that the Reno/Tahoe area might be a good
example; my cousin and her husband worked in hotel management at Lake
Tahoe, and the convention business seemed to be thriving. But I
haven't found any good online documentation, or even any leads toward
such documentation. I have a broad field of interests, but I think I
lack the business acumen for this kind of research. Hope another
Researcher can find exactly what you need!

~pinkfreud

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Clarification of Question by jhabley-ga on 16 Jan 2004 13:40 PST

That's okay -- I really appreciate the update. 

Anyone else?

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Clarification of Question by jhabley-ga on 16 Jan 2004 22:25 PST

Hi Bobbie7,

Those are certainly the results (the repositioning complete) but I'm
hoping to find more about HOW those were accomplished -- proactive
steps that people (meeting planners, tourism officials, etc.) took to
get there.

Hi Jhabley,

Here?s a document that describes how Sydney Australia repositioned
itself from a "Crocodile Dundee" image to a number one conference and
convention destination by hosting the Olympic Games.
http://www.blues.uab.es/olympic.studies/web/eng/blue/lessons/lesson7/center5.html
http://www.blues.uab.es/olympic.studies/web/eng/blue/lessons/lesson7/center6.html

--Bobbie7

Atlantic City
"With the addition of a 500,000 square foot convention center,
expansion of area airports and future funding dedicated for tourism
development, Atlantic City is repositioning itself as a resort and
convention destination, rather than a casino day-trip destination."
http://www.hotel-online.com/Trends/Andersen/us_gaming.html

Repositioning Atlantic City 

"In Atlantic City, the state has allowed casinos to expand operations
to compete with a growing number of Native American and riverboat
casinos. The city has added a 500,000 square foot convention center,
expanded airports and invested more money into tourism development,
all with the aim of repositioning the city as a resort and convention
destination, rather than a casino day-trip destination, says Roger S.
Cline, a hospitality industry analyst at Arthur Andersen."
http://www.hotelsmag.com/0599/0599feat2_gaming.html

Hi Jhabley,
Is this the kind of information you're looking for?
Thanks,
Bobbie7