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Q: optimizing web page ( Answered 5 out of 5 stars,   7 Comments )
Subject: optimizing web page
Category: Miscellaneous
Asked by: flapart-ga
List Price: $5.00
Posted: 16 Jan 2004 17:11 PST
Expires: 15 Feb 2004 17:11 PST
Question ID: 297279
i have done everything i can think of to optimize my web page for
Google. I have rich keywords, proper descriptions and titles. I
installed the Google search bar on my search page. The page has links
to other pages. I have submitted it to Google at least three times.
But if i do a keyword search rv mud flaps(the only thing we sell)
things come up non-related and my page never comes up.

Request for Question Clarification by robertskelton-ga on 17 Jan 2004 15:22 PST
What is the address of your site?

Clarification of Question by flapart-ga on 18 Jan 2004 07:46 PST
url is
Subject: Re: optimizing web page
Answered By: serenata-ga on 18 Jan 2004 17:48 PST
Rated:5 out of 5 stars
Hi Flapart~

The good news is that you *are* in Google's index.

The bad news is that for your search term "rv mud flaps" (without the
quotation marks), you come up in 365th place - which is so far back
there as to make it difficult, if not impossible, for others to find

You've done a pretty decent job of designing your site, but there is
one major thing you forgot - the thing that helps you rise higher in
search engine results pages (SERPs) ... you forgot to get links TO
your site.

Here's what Google says,

     "The best way to ensure Google finds your site is for your
      page to be linked from lots of pages on other sites.
      Google's robots jump from page to page on the Web via
      hyperlinks, so the more sites that link to you, the more
      likely it is that we'll find you quickly."
   - ://

And it further explains its technology in "Our Search: Google Technology":

     "The heart of our software is PageRank?, a system for
      ranking web pages developed by our founders Larry Page
      and Sergey Brin at Stanford University. And while we
      have dozens of engineers working to improve every aspect
      of Google on a daily basis, PageRank continues to provide
      the basis for all of our web search tools."

and its PageRank in "PageRank Explained"

     "PageRank relies on the uniquely democratic nature of the
      web by using its vast link structure as an indicator of
      an individual page's value. In essence, Google interprets
      a link from page A to page B as a vote, by page A, for
      page B. But, Google looks at more than the sheer volume
      of votes, or links a page receives; it also analyzes the
      page that casts the vote. Votes cast by pages that are
      themselves "important" weigh more heavily and help to make
      other pages "important."

      Important, high-quality sites receive a higher PageRank,
      which Google remembers each time it conducts a search. Of
      course, important pages mean nothing to you if they don't
      match your query. So, Google combines PageRank with
      sophisticated text-matching techniques to find pages that
      are both important and relevant to your search. Google
      goes far beyond the number of times a term appears on a
      page and examines all aspects of the page's content (and
      the content of the pages linking to it) to determine if
      it's a good match for your query."
   - ://

Links to

A check of links to your site using Google's Link:tool (that is typing in the search bar), reveals there are NO links
to your site.

Checking the sites that come up using your chosen search term, rv mud
flaps, gives us:

   * with four links (including a listing in Yahoo)
   * with one link
   * with five links
   * with three links, etc.

If you want to place well in the SERPs, you will need to establish
links TO your site.

Establishing Links

There are many practical ways of establishing links which are
beneficial to you in your endeavor to get respectable position
placement on search engines. These methods may take time, but they
also help in establishing credibility and help with your page rank.

Approach like-minded or complementary businesses about linking to your
site (with a reciprocal link from your own). This works without
harming search engine positioning or page rank.

Make sure you use your full URL, that is, (WITH the
www in front), because although either may resolve in routers to your
site, some search engines treat them as two different URLs, and you
don't want to split your good efforts.


Google specifically warns "Don't participate in link schemes designed
to increase your site's ranking or PageRank. In particular, avoid
links to web spammers or "bad neighborhoods" on the web as your own
ranking may be affected adversely by those links." (See Google's
Quality Guidelines - Basic principles)
   - ://

It stands to reason that what's good for Google, currently ranked as
the number one search engine, is good rule to follow for other search

Articles on Link Popularity

Some excellent articles on how to establish the right kind of links
are available in Traffick's "Ten Steps to Building Links to Your
Site", Craig Fifield - 5/3/2002

and "The Right Way to Improve Link Popularity", By Paul J. Bruemmer -4/14/2002 -

"Link Building Is Important", which discusses link building from A to
Z and also provides a good reference page with linking resources.

The information contained in the above articles offer suggestions
which can be easily adapted for use on any website without resorting
to link farms. The differences in "good links" and those which may be
harmful are discussed, and the articles offer simple ways to get
started to the kind of linking search engines prefer.

Other Things You Can Do

Google also recommends that you list your site with Yahoo! and the
Open Directory Project (,

     "If you are having difficulty getting listed in the Google
      index, you may want to consider submitting your site to
      either or both of these directories. You can submit to
      Yahoo! by visiting
      You can submit your site to Netscape's Open Directory
      Project (DMOZ) by visiting Once your site is
      included in either of these directories, Google will often
      index your site within six to eight weeks."
   - ://

A check with DMOZ shows you aren't listed with their directory,
      No Open Directory Project results found"

So you may want to also want to submit your site there.

Important Google Links For Your Reference

I am including important links from Google's site. This information
will help you understand Google's goals and responsibility to the web
searcher (and not the webmaster or site owner).

Webmasters who follow the guidelines and avoid Google's "Thou shalt
nots" usually have no problem getting listed and showing up under the
search terms they desire.

   * Google Today (absolutely the best information you
     can read about the "how and why" of Google's results
     - ://

   * How Do I Get My Site Listed on Google?
     - ://

   * My Web Pages Are Not Currently Listed (a good 'primer'
     on how and why Google works so well)
     - ://

   * PageRank Information (covers both Google's PageRank and
     - ://

   * Webmaster Guidelines (contains both the dos and don'ts)
     - ://

   * Google Facts & Fiction (can  you buy your way to a
     high ranking in Google?)
     - ://

   * Search Engine Optimizers (some good advice on what to look
     for if you're going to hire a Search Engine Optimizer)
     - ://

   * Frequently Asked Questions (pretty much what it says, but
     definitely worth wading through)
     - ://

Other Sources of Information

There is also good information from many of the top search engine
optimization experts, such as

   * Detlev Johnson, Search Engine Guide

   * Danny Sullivan, Search Engine Watch

   * Jill Whalen, High Rankings

   * Shari Thurow, Web Pro News (and quoted all over the Internet)

who all have columns or newsletters to which you can subscribe and
keep abreast of the best way to use good content for better
positioning in search engine results.

In addition, Webmaster World - - has
discussion boards on most of the search engines. While some of the
discussions are anecdotal and/or questions for information, there is
usually enough discussion to keep abreast of what seems to be

There is an entire section devoted to Google at:

It never hurts to keep track of the discussions; but remember, trying
to optimize for search engines only is like trying to hit a moving
target. You'll notice among the more experienced contributors to the
discussions - plus the SEO experts listed above - that there really is
no substitute for content, relevant links and good HTML.


Your site is listed with Google, but to place higher, you will need to
establish links ... that is *** relevant *** links ... to your site.
While this  may take some time, it will ultimately help you achieve
your goal.

Search technologies ~

Except for the particular search on the term you mentioned in your
question, "rv mud flaps", and for your own site, "", I
relied on bookmarked material and my familiarity with resources used
on a regular basis.

Best of luck to you,

Google Answers Researcher
flapart-ga rated this answer:5 out of 5 stars and gave an additional tip of: $5.00
excellent response and very timely

Subject: Re: optimizing web page
From: robertskelton-ga on 18 Jan 2004 20:17 PST
Reducing your homepage title to just "rv mud flaps" will almost
certainly improve your ranking, but by how much is anyone's guess.
Subject: Re: optimizing web page
From: serenata-ga on 26 Jan 2004 07:17 PST
Hello again, Flapart ~

Thank you for the rating, and thank you, too, for the tip. That was
generous of you, and I appreciate it.

Subject: Re: optimizing web page
From: sfreader-ga on 30 Jan 2004 10:29 PST
many people may search on "mudflap" or "mudflaps." It would be a good
idea to include those words at least once on your home page.

Subject: Re: optimizing web page
From: flapart-ga on 05 Feb 2004 07:15 PST
OK folks, still really confused. If links are so critical why does
this page come up on page
one and it has no links. I do a search on rv mud flaps and that is not
even the page title. I must still be missing something.
Subject: Re: optimizing web page
From: serenata-ga on 08 Feb 2004 02:08 PST
Hi Flapart ~

There is certainly content there, and remember that page is a part of
a larger site, and to some extent, it "inherits" the benefits of the
larger site.

Subject: Re: optimizing web page
From: flapart-ga on 10 Feb 2004 08:37 PST
ok folks, last question without paying more. I promise. If I do a
search on rv mud flaps and then search within results to
my home page does not come up at all but two pages from about 3 or 4
months ago that aren't even valid links do. Why?
Subject: Re: optimizing web page
From: sfxmystica-ga on 24 Mar 2004 13:09 PST
OK folks, still really confused. If links are so critical why does
this page come up on page
one and it has no links. I do a search on rv mud flaps and that is not
even the page title. I must still be missing something.

I have been trying to research search engine optimisation (improving
the ranking of websites in search engines) and I learnt something
interesting that might be of help to you.

You have seen how people keep harping about googles pagerank
technology. They keep quoting Google -

"In essence, Google interprets
      a link from page A to page B as a vote, by page A, for
      page B. But, Google looks at more than the sheer volume
      of votes, or links a page receives; it also analyzes the
      page that casts the vote. Votes cast by pages that are
      themselves "important" weigh more heavily and help to make
      other pages "important." ..... blah, blah 

(Don't get me wrong, I am an ardent fan of Google. I don't mean to be
sarcastic just adding a bit of humour.)

Now ... this is someting intersting that I learnt about Google's
pagerank. According to Google, if a site links to another site, the
site gets a vote (or a point).

But it seems thats not all. It seems that Google also gives a site
some pagerank points based on whether it is listed in DIRECTORIES.

Directories are catalogued collection of websites. Now this is IMPORTANT. 

Google uses a directory from WWW.DMOZ.ORG (a free directory) to
supplement its search results.

Many claim that getting your website listed in DMOZ.ORG gives the site
a good amount of  pagerank points.

Another human edited directory is that of Yahoo. BUT it is not free. I
think they charge around $250. It seems getting listed in that also
adds some pagerank points to your sites credit.

TIP : Use the google toolbar for internet explorer to find out how
much pagerank point google gives your site.

Try it out. Atleast on DMOZ.ORG, as getting listed in it is free.

Note : It might take around 4 weeks to see changes in your site
ranking in google queries even after getting listed.

Let me know if this helped.

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