Marketing Research for Educational Software
I am in the process of starting a home based personal business dealing
in software sales and web revenues. Before investing large sums of
money, I would like to research the market, in order to gain
comprehensive information, of the various factors involved.
The two areas of interest are:
1. Educational & Personal hobby software; and
2. Setting up a web site, which will produce its own revenues as well
as a base for advertising and facilitation of my developed software.
These topics will be discussed in depth.
The goal of my question is not necessarily the answers to my
questions, but to who will be the best provider(s)/source(s) at the
lowest cost for the information.
The educational software I?m interested in developing will mostly be
written in the Delphi programming language, please see my previous
technical question http://answers.google.com/answers/threadview?id=293801
1. Market Size ? How much software is being purchased in the areas I?m
interested in according to the following parameters:
a)population,
b) software language,
C) educational topics,
d) sales type ? e.g., commercial (store soled),shareware, etc.,;
e) platforms ? e.g., Windows, Linux, Mac OS,Macros, etc.,
f) other pertinent areas.
2. Software Quality -
a) who rates software aside from CNET,ZDNET, Tucows;
b) how does software get rated,
c) how does software ratings affect sales,
d) what other factors are important?
3. Cost -
a) how should I determine the cost of the software,
b) how will the cost affect sales?
4. Advertising & Sales Promotion -
a) what methods are available,
b) what are the costs & effectiveness of the various methods,
c) what else is important in this issue?
5. Goal Planning & Management -
a) How,
b) Why?
6. Legal Aspects -
a) What legal issues are involved?,
b) how will become aware of any legal problems?
7. Web Services -
A) what web services are available,
B) which forums & discussion groups may be helpful?
8. Research of Future Ideas -
a) how should I research future products?,
b) how will I be able to stay on top of the market for future investment ideas?
9. Other Important Questions & Ideas -
a) What general material should be read?,
b) what other topics should be researched?
10. My personal Web Page ?
a) How do I market my site,determine what is necessary, and generate
revenues With my site?
b) What are the differences between discount Web servers and more expensive
web servers, and how do I determine which server to use?
C) Which web servers would you recommend?
I would like to get a basic marketing plan based upon my questions
which may be rephrased, mapped and reorganized; with all the
necessary aspects included phrased in marketing language, translated
to lay-mans language, with graphs, flow diagrams & whatever necessary.
REGARDING THE COMMENT TO MY PREVIOUS QUESTION:
http://answers.google.com/answers/threadview?id=297703
Therefore, in phrasing the third question, you may
instead wish to ask for online references and links to
business-planning resources that you can use to train yourself on how
to write an effective business plan, rather than ask for the business
or marketing plan itself.
THIS IS WAS I HAD IN MIND |