I'm creating a website for a television commercial director. I am
trying to find a (psuedo) standard compression rate to keep these
thirty second clips clear but small files.... i am planning on keeping
the clips 300 x 300 pixels. is there a standard, and what codec? i am
running through quicktime, so i can export to nearly any format. a
good example would be www.manarchy.com, there film clips are clear,
and load quickly on a large bandwith connection. is there an average
or a good resource for this information.  thanks for your help, i

Manarchy.com uses Macromedia Flash movies. Go to
http://www.macromedia.com/software/flash/ for details about Flash.

You will not be able to export QuickTime movies directly to Flash.
Flash movies are more like slide-shows, with relative motion of
various components.

You could put up QuickTime MPEG-4 movies directly if the clips sizes
are short. Experiment with various quality settings to see if it
works. If not, you can try out other codecs such as
Windows Media 9 Series   www.microsoft.com/windows/windowsmedia/default.aspx
Real Video 10       http://docs.real.com/docs/rn/rv10/RV10_Tech_Overview.pdf

Otherwise, you could extract strategic frames from your movie using
QuickTime (Export movie to bitmap images etc) and use these frames to
create a Flash movie. You must remember that Flash movies are
basically presentation and you can't expect the full motion quality
you find in QuickTime.

This comment is intended to provide you with several alternatives to
pursue. If you consider them, please clarify and I can provide further
details and assistance.

i guess i wasnt very clear.

i plan on exporting using quicktime. 
its the following compression settings i am unsure about using.
i know i want to export as a quicktime.mov, but what is an optimal way
to encode and compress this video?

Name: website
Description: 280 x 210
File Extension: mov
Audio Encoder
	Format: QT
	Sample Rate: 48.000kHz
	Channels: 2
	Bits Per Sample: 16
	Codec Type: IMA 4:1
Video Encoder
	Format: QT
	Width: 280
	Height: 210
	Crop: None
	Frame rate: 12
	Codec Type: Motion JPEG A
	Spatial quality: 25
	Min. Spatial quality: 50
	Key frame interval: 0
	Temporal Quality: 0
	Min. temporal quality: 50
	Data rate: 0 (bits/sec)
	Progressive download: on
	  Compressed header
	  requires QuickTime 3 Minimum


thanks much,

sam