Thanks for your question. First, let me request that if any of the
following is unclear or if you require any further research ? please
don?t hesitate to ask me for a clarification.
You requested to know the adoption rate of TIVO back to launch by
quarterand the time of Tivo's launch.
TIVO was incorporated in 1997; the Hambrecht report includes a
complete timeline (see below).
The service was launched in the third quarter of 1999, but financial
statements show subscription revenues were first recorded in the
second quarter (to the tune of $8,000?!). The first annual report
says the company began to market the service on March 31 1999.
Tivo?s subscriber base has been doubling every year since 2000.
Today, Tivo is the market share leader, with an estimated 30% of the
DVR (Digital Video Recorder) market (source: H&Q).
Following are subscriber stats from launch through Q3 2003 (Q3 2004 #s
not yet released; will be glad to update here when they are made
<< Note: On January 30, 2001, fiscal year end change from December 31
of each year to January 31 of each year >>
Q2e 1999 80
Q3e 1999 3,000
Q4 1999 18,000
Q1 2000 38,000
Q2 2000 49,000 (June)
Q2 2000 53,000 (July)
Q3 2000 84,000
Q4 2000 154,000
Q1 2001 189,000
Q2 2001 222,000
Q3 2001 280,000
Q4 2001 380,000
Q1 2002 422,000
Q2 2002 464,000
Q3 2002 510,000
Q4 2002 624,000
Q1 2003 703,000
Q2 2003 793,000
Q3 2003 1,002,000
Q2 and Q3 1999 are estimates based on reported subscription revenues.
I hope this response adequately addresses your request. Please let me
know if you are in need of additional information concerning this
Hambrecht TIVO Research Report
TIVO 10-Q 12/15/03
(includes subscriber stats from Q4 01 through Q3 03)
Clarification of Answer by
27 Jan 2004 12:29 PST
wjaz - thanks for your quick response.
Not sure I understand your question re:Q2 2000 - every number reflects
cumulative subscriptions. Q1 2000 ended 3/31 - with 38,000
subscriptions. By 6/30 the company had 49,000 subscriptions and then
by 7/31 53,000. So, when you compare the 53,000 to the 38,000 from
Q1, this reflects four months of growth. Is this what you were
Would love to get on your iPod question right away; I can't guarantee
that I will be able to locate the data, of course, but I will do my
Best if you post a new question, with subject something like "iPod
adoption - for ragingacademic" - I'll pick it up and get going.