Dear full_o_questions-ga,
The details appear below, but in case it has not formatted properly
when I paste the answer, please refer to the original to check the
details - especially the 2nd one.
This is from an anaylsis by the Office of Technology Policy, U.S.
Department of Commerce, dated September 23, 2002, on broadband
technology. It quotes research by Leichtman Research) published in
September 2002 (1,000-household survey). This research is widely
quoted on the internet.
INCOME HAVE BROADBAND WANT BROADBAND NOT ONLINE
< $35,000 4% 12% 70%
$35k-$50k 11% 20% 51%
$50k-$75k 14% 24% 40%
$75k-$100k 17% 30% 29%
Over $100k 28% 37% 15%
Mean $69,200 $62,700 $41,700
("Broadband Internet Adoption Driven by Higher Income Groups,"
Leichtman Research Group, Sept. 17, 2002).
http://www.technology.gov/reports/TechPolicy/Broadband_020921.pdf
Additional information, again quoting Leichtman Research, appears in
this article ?Taking the Broadband View?
U.S. household online status by income
Household Income % of Income Group % of Income Group % of Income Group
with Narrowband with Broadband Want Broadband
Under $35,000 26% 4% 12%
$35,000-$50,000 38 11 20
$50,000-$75,000 46 14 24
$75,000-$100,000 54 17 30
Over $100,000 57 28 37
Source: Leichtman Research Group
http://www.thestreet.com/tech/georgemannes/10042823.html
Leichtman Research press release
http://www.leichtmanresearch.com/press/0917release.pdf
As for Canada, this is all I could find.
" - When non-users were asked to identify the greatest barrier that
keeps them from using the Internet, cost was cited by the largest
percentage of people. Lack of access to computers or the Internet was
the second most often cited barrier.
- Non-users with the lowest incomes were most likely to report cost
as a barrier to the Internet use. Of those with less than $20 000
household income, 42 percent reported cost as a barrier to use,
compared with the next income level of $20 000 to $29 999, where 35
percent reported cost as a barrier.
- At the other end of the scale, not having enough time is a major
barrier to use for non-users earning over $50 000, and is reported by
a higher percentage of non-users earning more than $80 000 than any
other income group."
http://broadband.gc.ca/pub/program/NBTF/chapter2.html
I hope this answers your question. If it does not, or the answer is
unclear, then please ask for clarification of this research before
rating the answer. I shall respond to the clarification request as
soon as I receive it.
Thank you
answerfinder
broadband "income groups" US
://www.google.com/search?hl=en&lr=&ie=UTF-8&oe=UTF-8&q=broadband+%22income+groups%22+US&btnG=Google+Search |