Google Answers: Added value of ethnographic user research vs. usability lab testing

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Q: Added value of ethnographic user research vs. usability lab testing ( No Answer, 0 Comments )

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Subject: Added value of ethnographic user research vs. usability lab testing
Category: Business and Money > eCommerce
Asked by: petes-ga
List Price: $12.00

Posted: 28 Jan 2004 07:19 PST
Expires: 27 Feb 2004 07:19 PST
Question ID: 301117

What is the added value of ethnographic user research (e.g. about an
online banking website) compared to usability lab testing?
I would like a list of benefits/advantages and possibly some return on
investment statements. Also case studies supporting those claims would
be appreciated.

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