Dear Ginon,
Here is the information that I mentioned in my clarification.
?Almost all e-newsletter subscribers we surveyed can read HTML, but
half prefer plain text anyway. Here?s why, and how you can make the
most if it.?
Text vs. HTML
?We first asked people how they prefer to receive e-newsletters and
other e-mails. The result: 55 percent picked HTML and 45 percent chose
text.?
Source: Newsletter Strategy Session
http://www.nwsltr.com/article-partner.shtml
=============================================
The e-Newsletter Content Dilemma:
Full Features or Blurbs-and-Links?
By David M. Freedman
?Should you publish your entire e-newsletter within the e-mail
message? Or should your newsletter consist solely of a table of
contents, with article summaries and hyperlinks to web-based feature
articles??
Strategy Session
http://www.nwsltr.com/dilemma.shtml
=============================================
Choosing an e-Newsletter Format
?You have five options for electronic publishing, from plain text to PDF ?
By David M. Freedman and David J. Friedman
http://www.nwsltr.com/formats.shtml
=============================================
Excerpts from E-Newsletters:
An Industry Benchmarking Study
?Text-based format with weekly distribution is the most common format
and frequency used by E-Newsletter publishers analyzed.?
?E-Newsletter Format:
HTML vs. Text
According to E-Newsletter Analysis ?
The majority of E-Newsletter publishers (56%) offer a text-only
format, driven slightly higher by the business (63%) vs. consumer
(50%) publications.?
?A quarter of the E-Newsletters (25%) offer a choice of HTML or text format.
Ten percent (10%) of E-Newsletters are published in an HTML-only format.
A minority of publishers (5%) deliver an E-Newsletter in the format of
a fully-featured web page. This is seen more often on the consumer
side (9%) than business (1%).?
?E-Newsletter publishers favor text format, which is less
resource-intensive to produce. The challenge with HTML is that not
everyone can accept it yet. A couple of publishers even produce a
special
AOL format. The ?unknown? category relates to E-Newsletters that were
never received.?
?E-Newsletter publishers widely favor a format that provides the
reader with an article headline, a 2-3 sentence article introduction
and a URL to link to the full article at the website. This format is
common in both HTML and text E-Newsletters.?
?This format serves several purposes:
1. The E-Newsletter remains tightly presented and easy to scan
2. The reader can quickly review all articles presented and click on
those that are of most interest
3. Click-through rates are easy to measure, thereby giving the
publisher a better understanding of reader interests.?
Clientize.com Inc.
http://www.clientize.com/newsite/PRClientizeFolio.pdf
=============================================
HTML Versus Text
By Debbie Weil
June 12, 2002
?Bottom line: Send HTML. Offer text as an option. Above all, send your
subscribers the format they asked for.?
http://www.clickz.com/em_mkt/enl_strat/print.php/1358971
=============================================
Most subscribers opt for an attractive-looking HTML version these
days. But there is still a vocal minority which insists on text.
?Which format wins?
Guess which format wins if you're the publisher? HTML, of course.
Sending in HTML means you can track a bunch of metrics: from open
rates to click-throughs for the full story. You know exactly who is
reading what - and, with the capabilities of some email service
providers, when and how many times.?
http://www.wordbiz.com/archive/htmlvstext.shtml
If this information answers your question, just let me know and I
will gladly post it as the official answer.
Best regards,
Bobbie7 |
