Hi mansur3,
I believe that your statement, "ranking is so bad suddenly", is the
key to the most likely answer to your question: a change by Google to
their ranking system called "The Florida Update". There are many
theories as to what is happening and what to do about it, but take
heart, you are not alone. If you search on Google for "florida
update", you will find many articles written on the subject, however
most of them were written before the new year. As Google continues to
perform tweaks on its search criteria, it's hard for webmasters to
keep up with all the little switches and turns in the road.
A good recent article, "How To Prosper With The New Google", written
by Dan Thies of Seo Research Labs earlier this month, is an excellent
place for you to start. He doesn't promise to have all the answers,
but will help you to understand what is going on and what to do about
it.
5th January 2004:
"Dan Thies, of Seo Research Labs, came up with the interesting theory
that the Florida changes are due to Google now using Topic Sensitive
PageRank (TSPR). His PDF article can be found here. It's an
interesting theory because, like the 'expert system' theory, it would
cause Google to use 2 different algorithms depending on the searchterm
used. To date, it's the only other theory that I believe has a chance
of being right."
http://www.webworkshop.net/florida-update.html#latest
HOW TO PROSPER WITH THE NEW GOOGLE, by Dan Thies:
Copyright © 2004 SEO Research Labs
http://www.seoresearchlabs.com/seo-research-labs-google-report.pdf
Using "How To Prosper With the New Google" as a guide, here are some
suggestions to help you to get ready for the new Google reality.
1) GOOGLE DIRECTORY
I searched for your website in the Google Directory and didn't find
it, therefore I suggest submitting your site there.
http://directory.google.com/
How to add a site to the Open Directory:
http://dmoz.org/add.html
2) KEYWORDS
You are not making full use of meta keywords - try to include as many
words and phrases as you can, and don't be afraid of being too
specific. Here are a few suggestions:
turkey,travel,hotels,vacations,turkey tours,car rentals,cappadocia,
ephesus,balloon tours,istanbul,turkey hotels,ancient cities,Pamukkale
travertine,Taurus mountains,cities,Nemrut mountain,voyages,cruises,
Mediterrenean Sea,Gallipoli,Troy tours,special
needs,trips,rentals,outdoor adventures,beaches,outback,Devrent
Valley,Monk's Valley,villages,Greek
villages,Mustafapasa,Mosque,Urfa,discounted travel services,discount
trips,world travelling
Include keyword meta tags on your secondary pages also, not just your front page.
3) KEYWORDS IN YOUR TEXT
I think you already have good keywords in your text - the important
thing is getting them into your keyword meta tags.
4) CONTENT
Your content is pretty good also. Proof-read your English text, for
example "matchedonly" (should be matched only) is on your front page.
5) LINKS
Submitting your website to as many directories as you can (in addition
to the Google Directory), will help to establish links to your
website. Also, join as many travel organizations as you can,
especially relating to Turkey.
Search Engine Guide:
http://www.searchengineguide.com/
>>>>>>>>>>>>>>>>>>>>
Another good website, Scroogle, discusses major shifts in the way
Google filters for keywords, a site which was started specifically
because of the Florida Update.
SCROOGLE:
The Great Google Filter Fiasco: Mom & Pop take it on the chin:
"On or about November 17, 2003, countless ecommerce sites no longer
appeared near the top of the rankings when their owners used the
search terms that they considered most important."
"There is no question by now that this is a new algorithm instead of a bug."
"The ecommerce sites most affected by the filter are in the areas of
real estate, hotels, rentals, travel, and vacations."
by Daniel Brandt
http://www.google-watch.org/fiasco.html
You can enter keywords for your website to see how they are doing
today versus before The Florida Update:
http://www.google-watch.org/scraper.html
Here are two examples for your site:
Your website, using the keywords "turkey" "tours", does not show up in
the top 100 now but would've been number 27th before the Florida
Update.
turkey tours:
27. EZtravel: Istanbul Package Tours, Turkey Hotels, Car rental
Your website, using the keywords "turkey" "hotels", does not show up
in the top 100 now but would've been number 73th before the update.
turkey hotels:
73. EZtravel: Istanbul Package Tours, Turkey Hotels, Car rental
I hope I've been able to help you understand why your website suddenly
dropped in ranking - if you have any questions, please post a
clarification request before closing/rating my answer. We have
personal evidence that rankings on Google have changed significantly
but rankings on other search engines have not.
Thank you,
hummer
Google Search Terms Used:
"florida update"
I also referred to a previous Google Answers Question/Answer:
http://answers.google.com/answers/threadview?id=300810 |
Clarification of Answer by
hummer-ga
on
01 Feb 2004 09:46 PST
Dear Nihat,
Thank you for your nice note, rating, and tip, I appreciate them all.
In regards to your clarification:
1) "I think you already have good keywords in your text - the important
thing is getting them into your keyword meta tags."
Keyword meta tags are important, but only if you match the most
relevant ones with the words that are in the text of the page. I think
you have lots of good keywords in the text of your website but you
need to match them with keyword meta tags.
For example, here is a portion of your text:
"Discover Turkey with the people who know "Down Under" best Imagine
destinations that offer not only golden beaches, but also the wonder
of nature Cappadocia, Pamukkale travertine, ancient city Ephesus. Add
to that list sophisticated cities, astonishing wildlife and vibrant
cultural life, and you are getting close to the magic of Turkey.This
great easthern land offer some of the world's most exciting touring
experiences from Istanbul's famous Old city to the Nemrut mountain
beauty of Turkey's Eastern Taurus mountain chains.Nowhere else comes
close to matching the sheer variety of landscapes to be found Down
Under not to mention the energy and friendliness of its peoples."
Here are a few keywords taken from your text:
turkey, beaches, cappadocia, pamukkale travertine, ephesus, ancient,
cities, wildlife, touring, nemrut mountain,
Note: The most relevant keywords (for example turkey, tours) should be
matched in your TITLE, DESCRIPTION, KEYWORDS, TEXT.
Note: "vacation" would be a good word to add.
2) "my website is allready listed in open directory project you may can
view here http://search.dmoz.org/cgi-bin/search?search=turkey-eztravel"
I'm glad to hear you are already listed in the directory. I see that
you searched for turkey-eztravel. I had searched for just eztravel and
it did not appear.
Your category is good:
Top: Regional: Middle East: Turkey: Travel and Tourism: Travel
Services: Tour Operators (24)
3) "if i use too much keywords its not spam"
Yes, there is a limit, but you aren't coming near to it. You currently
have 83 keyword characters for the English homepage. 300 - 500 is very
acceptable. In contrast, the keywords that I suggested in my answer
are 436 characters. Here are some other opinions -
"I suggest 900 characters for the keywords and no more then 180 for
the description."
http://www.globalserve.net/~iwb/search_engine/killer.html
"Tips for good meta keywords tag:
* use these words in all other parts of the page
(title,description,headings,image alt tags and in the text body)
* use specific words that relate to your site
* use keyword phrases as few single words would adequately describe
your sites products or services without being overly competitive
* use a search term suggestion tool (the top 3 are right beneath your nose)
* remember to use similar terms (ie don't bet the farm on just one term)
* typically those search engines that support this tag do not support
any more than about 1000 characters. I recommend that you use less and
do not repeat any single word or version of a word more than 3 times)"
http://www.search-marketing.info/meta-tags/meta-keyword.htm
Some good links here:
Search Engine Secrets
http://www.globalserve.net/~iwb/search/index.html#kw
Search Engine Tutorial:
http://northernwebs.com/set/
If you are trying to target the English speaking population, perhaps
it would be better to make your main homepage in English - this would
be an improvement for search engines. I'm suggesting this because I
tried to process your URLs using Meta Medic, and I couldn't get any
results. To see what I mean, go to the bottom of the following page
and type in your URL:
Meta Medic:
http://www.northernwebs.com/set/setsimjr.html
Try typing in another URL to see the results, for example:
http://www.senkrontours.com/
Current Meta Keyword Tag:
<meta name="keywords" content="turkey tours, greece tours, istanbul
tours, istanbul hotels">
"This tag is less than 50% utilized. For optimal results we suggest a
tag sized between 300 and 500 characters. Consider adding more
information to this tag."
http://www.northernwebs.com/set/setsimjr.html
I hope this answers your questions, but if not, please let me know and
I'll try to help. There are many many websites explaining keywords and
meta tags - do a Google search using the term "meta tags" and browse
your way through them. Just remember, keywords & phrases by themselves
are almost useless - make sure the most relevant ones are repeated in
the description, title, and text of the page - they all work together.
Sincerely,
hummer
|
,
0 Comments
)