Google Answers Logo
View Question
Q: Finding the most important marketing and design online newsletters ( Answered 5 out of 5 stars,   3 Comments )
Subject: Finding the most important marketing and design online newsletters
Category: Business and Money > Advertising and Marketing
Asked by: sethgodin-ga
List Price: $87.00
Posted: 02 Feb 2004 07:45 PST
Expires: 03 Mar 2004 07:45 PST
Question ID: 302758
Hi. I'm looking for a list of 20 marketing and 20 design newsletters.
In "design", I include graphics, user interface and product design.

The goal is to find stuff like Real,
non-get-rich-quick, non-spam newsletters that deliver interesting
information to large and influential audiences.

The best answer will include circulation and editorial contact information.

Clarification of Question by sethgodin-ga on 03 Feb 2004 10:38 PST
In case it wasn't clear, I mean "online" newsletters. Thanks.
Subject: Re: Finding the most important marketing and design online newsletters
Answered By: ragingacademic-ga on 03 Feb 2004 14:21 PST
Rated:5 out of 5 stars
Dear Seth Godin,

Thanks for your question.  First, let me request that if any of the
following is unclear or if you require any further research ? please
don?t hesitate to ask me for a clarification.

I have enjoyed putting the following list together although it has
taken far more time than I had estimated...I can assure you that there
is no comparable list on the Web... (at least not the "known" Web...)

I assume that you are the same Seth Godin who writes marketing books;
even if you are not - :-) - I'd love to continue working with you on
your research needs.  If you are happy with the results of my work
here, please ask for me next time you have a need for research by
including "for ragingacademic" in the subject line of your question.

As for your request - you requested a list of 20 marketing and 20
design newsletters.  In "design? include graphics, user interface and
product design.  You noted that the best answer will include
circulation and editorial contact information.  Almost all of the
following include editorial contacts of one sort or another, however,
circulation data is not typically available.  It could probably be
found out by writing each of these newsletters with the intent of
advertising in their publications, but that would be a far more
extensive project.

Twenty Top Marketing Newsletters

Compiled through personal knowledge and recommendations.  Most of
these I subscribe to or have subscribed to in the past.

Have included editorial or other contact information where available.

1) Pepper and Rogers Group
Inside 1-to-1

html contact form:

2) Web Marketing Today

html contact form (and snail mail? J)

3) Larry Chase?s WDFM ? Web Digest for Marketers

(no contact information)

4) Search Engine Watch ? Danny Sullivan?s search engine marketing report

Sign-up for newsletter is here ?

Contact info:

5) Stuart Elliott?s ?In Advertising? (New York Times)

Sign up here: (you?ll need to sign up for free NYT membership first)


6) CustomerThink, newsletter

Editorial contact:
7) Web Marketing eZine
Latest issue:
Sign up:
Contact info:

8) Psycho Tactics (Sean D?Souza)
Subscribe here:

9) Marketing Profs
Editorial info:

10) Marketing Wonk
Sign up:
Editor, Tig Tillinghast
Access to seven additional newsletters run by Marketingwonk (for fee)


11) Marketing Power (AMA)


Sign up:

Contact info:

12) IAB Informer (Internet Advertising Bureau)

IAB Contacts:

13) Traffick

Sign up:


14) CyberAtlas


15) ClickZ Today

Editorial info:

16) PromoXtra (Primedia)



17) Chief Marketer



18) The Subject Line (Doug Pond)


19) admarketing

Newsletter archive

Contact info:

20) avant | marketer


*** Circulation ? most do not disclose.  I have, however, located a
couple of sources for circulation data:

Web Marketing Today claims circulation of 120,000 in 2001:

MarketingProfs used to publish circulation in the header, 48,200 as of June 2002

Twenty Top Design Newsletters

1)	Useit (Jakob Nielsen)

Contact info:

Mail: Dr. Jakob Nielsen, Nielsen Norman Group, 48921 Warm Springs
Blvd., Fremont, CA 94539, USA

Contact:; Luice Hwang,, tel. (408) 720-8808

2)	GoodExperience (Mark Hurst)

Subscribe -

Editorial -

3)	WebWord

Newsletter archives and subscription:

Editorial info:

4)	Human Factors Newsletter

410 West Lowe
P.O. Box 2020 
Fairfield, IA 52556 
Tel. 800-242-4480 or 641-472-4480
Fax 641-472-5412

5) User Interface Engineering ? UIE Tips

User Interface Engineering
4 Lookout Lane, Unit 4D
Middleton, MA 01949
Phone: (978)-777-9123
Fax: (978)-777-9894

6)	Cooper Newsletter (Alan Cooper, designer of Mac interface)


7)	wpdfd (Web Page Design for Designers)


8)	Tomalak?s Realm


Contact -

9)	Digital Web Magazine ? the newsletter


10)	Boxes and Arrows

Editorial -

11)	 foruse ? user centered design

12)	internetworking


13)	usability news


14)	Usability Interface ? Usability Special Interest Group (SIG) Newsletter

Editorial -

15)	TaskZ ? Executive Resource for Web-centered Design


16)	The Interaction Designer?s Coffee Break


17)	Information Visualization

Contact info:


19)	Graphic Design @

(subscribe down the page, lefthand side)


20)	 A List Apart


I hope this response adequately addresses your request.  Please let me
know if you are in need of additional information concerning this

sethgodin-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Supergreat work. Fast, thorough, complete.

Subject: Re: Finding the most important marketing and design online newsletters
From: ragingacademic-ga on 11 Feb 2004 08:50 PST
Happened to come across the following, looks like this reply will be
part of a new book - from Fast Company:

"Fast Company is working with contributing writer Seth Godin to create
a directory of people and organizations that can help you make a
Purple Cow.
Bull Market 2004 will be a compendium of companies that can help you
make things happen. It will highlight copywriters, brainstormers,
newsletters, graphic designers, namers, logo designers, printers,
jingle writers, and other people, teams, companies, and organizations
that can help you be remarkable."


Subject: Re: Finding the most important marketing and design online newsletters
From: ragingacademic-ga on 11 Feb 2004 21:28 PST
Dear Seth - no need to respond, but I wanted to share with you the
following note from Google-Answers Editors:

Thank you very much for letting us know about this. It's great news.

Please let the asker know (you may post a comment to this question)
that if your answer posted on Google Answers is to become part of a
new book, then the writer should have permission from Google and the
source should be properly attributed, as is noted in our Terms of

The Google Answers Team 

Subject: Re: Finding the most important marketing and design online newsletters
From: overseer-ga on 21 Apr 2004 04:25 PDT
thanks mr. Godin for your theories. internet marketing owes you so
much. i'm a big big fan.

don't underestimate the get-rich-quick people. last year i have mapped
out the successful marketers that indeed make money off the internet
enterpreneurs market, and i have to tell you they are a very capable
lot. look up the alexa popularity rating of sites such as
and you will be amazed at what one-man operations can do. these are
people whose playground is the internet, i estimate the top 5 make
more than $10m annually from internet marketing - generally to the
internet marketers public, granted.

it seems to me very interesting to learn, for example, which
marketing-related information packages promoted via
contain true value. if you look up the sales leader in their b2b
category, for example (that's assuming they're not simply friends of
the owners, of course),, you will see their
sales letter (printed on my israeli-standard A4 pages *blush*) is 21
pages long!
[for a discussion of the philosophy of long sales letters i recommend
the book 'the ultimate sales letter' by one get-rich-quick kennedy]
and trust me: anywhere you put your finger on in those 21 pages you
will find good, hardworking copy. deconstructing such copy to me was a
treat, these guys are real pros. IMHO, these guys have done it, have
optimized it, and have gone to some island to get a rest a long, long
time ago.

your thoughts?

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  

Google Home - Answers FAQ - Terms of Service - Privacy Policy