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Q: Finding the most important marketing and design online newsletters ( Answered 5 out of 5 stars,   3 Comments )
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Subject: Finding the most important marketing and design online newsletters
Category: Business and Money > Advertising and Marketing
Asked by: sethgodin-ga
List Price: $87.00
Posted: 02 Feb 2004 07:45 PST
Expires: 03 Mar 2004 07:45 PST
Question ID: 302758
Hi. I'm looking for a list of 20 marketing and 20 design newsletters.
In "design", I include graphics, user interface and product design.

The goal is to find stuff like marketingsherpa.com. Real,
non-get-rich-quick, non-spam newsletters that deliver interesting
information to large and influential audiences.

The best answer will include circulation and editorial contact information.

Clarification of Question by sethgodin-ga on 03 Feb 2004 10:38 PST
In case it wasn't clear, I mean "online" newsletters. Thanks.
Answer  
Subject: Re: Finding the most important marketing and design online newsletters
Answered By: ragingacademic-ga on 03 Feb 2004 14:21 PST
Rated:5 out of 5 stars
 
Dear Seth Godin,

Thanks for your question.  First, let me request that if any of the
following is unclear or if you require any further research ? please
don?t hesitate to ask me for a clarification.

I have enjoyed putting the following list together although it has
taken far more time than I had estimated...I can assure you that there
is no comparable list on the Web... (at least not the "known" Web...)

I assume that you are the same Seth Godin who writes marketing books;
even if you are not - :-) - I'd love to continue working with you on
your research needs.  If you are happy with the results of my work
here, please ask for me next time you have a need for research by
including "for ragingacademic" in the subject line of your question.

As for your request - you requested a list of 20 marketing and 20
design newsletters.  In "design? include graphics, user interface and
product design.  You noted that the best answer will include
circulation and editorial contact information.  Almost all of the
following include editorial contacts of one sort or another, however,
circulation data is not typically available.  It could probably be
found out by writing each of these newsletters with the intent of
advertising in their publications, but that would be a far more
extensive project.


Twenty Top Marketing Newsletters
-------------------------------------------

Compiled through personal knowledge and recommendations.  Most of
these I subscribe to or have subscribed to in the past.

Have included editorial or other contact information where available.

1) Pepper and Rogers Group
Inside 1-to-1
http://www.1to1.com/issues.aspx?publication=9224

html contact form:
http://www.1to1.com/ContactUs.aspx


2) Web Marketing Today
http://www.wilsonweb.com/wmt/

html contact form (and snail mail? J)
http://www.wilsonweb.com/contact/?greenbar


3) Larry Chase?s WDFM ? Web Digest for Marketers
http://www.wdfm.com/searchform.php

(no contact information)


4) Search Engine Watch ? Danny Sullivan?s search engine marketing report
http://searchenginewatch.com/

Sign-up for newsletter is here ?
http://e-newsletters.internet.com/

Contact info:
http://searchenginewatch.com/about/article.php/2155671

5) Stuart Elliott?s ?In Advertising? (New York Times)

Sign up here: (you?ll need to sign up for free NYT membership first)
http://www.nytimes.com/mem/email.html

Sample:
http://www.nytimes.com/marketing/email/stuart_elliott.gif

6) CustomerThink, crmguru.com?s newsletter
http://crmguru.com/

Editorial contact: editor@crmguru.com
7) Web Marketing eZine
http://www.webmarketingezine.com/
Latest issue:
http://www.webmarketingezine.com/backissues/030514.shtml
Sign up:
subscribe@WebMarketingEzine.com
Contact info:
http://www.webmarketingezine.com/contactus.shtml

8) Psycho Tactics (Sean D?Souza)
http://www.psychotactics.com/free.htm
Subscribe here:
http://www.psychotactics.com/subscribe.htm
Editor: sean@psychotactics.com

9) Marketing Profs
http://www.marketingprofs.com/
Editorial info: http://www.marketingprofs.com/about/article_submissions.asp

10) Marketing Wonk
http://www.marketingwonk.com/
Sign up:
http://www.marketingwonk.com/lists/dailynews/?PHPSESSID=6b86f28963021b8af876ff22a34088be
Editor, Tig Tillinghast tig@marketingwonk.com
Access to seven additional newsletters run by Marketingwonk (for fee)

http://www.marketingwonk.com/lists/

i-blog
i-copywriting
i-design
i-domain
i-PR
i-sales
i-search

11) Marketing Power (AMA)

Sample:
http://www.marketingpower.com/htmls/newsletter/

Sign up:
http://www.marketingpower.com/live/profile.php?Session_ID=70915b82626b575d8f258f4e8be0d16e

Contact info:
http://www.marketingpower.com/live/contact-us.php

12) IAB Informer (Internet Advertising Bureau)
http://www.iab.net/informer/index.asp

IAB Contacts:
http://www.iab.net/about/contacts.asp

13) Traffick
http://www.traffick.com/

Sign up:
http://www.traffick.com/about/newsletters.asp

Editorial:
http://www.traffick.com/contact/default.asp?issueSelected=1

14) CyberAtlas
www.cyberatlas.com

sign-up:
http://cyberatlas.internet.com/resources/newsletter/article/

15) ClickZ Today
http://www.clickz.com/

Editorial info: http://www.clickz.com/submission/

16) PromoXtra (Primedia)

Signup:
http://www.mailcubed.com/news/primedia/assent.asp?t=sub&cat=9

Sample:
http://enews.primediabusiness.com/enews/promo/promo_html/current

17) Chief Marketer

Signup:
http://www.mcb3.com/news/primedia/assent.asp?t=sub

Sample:
http://ad.doubleclick.net/ad/newsletters.iclick.com/chief.marketer;sz=468x60;ord=33562021?

18) The Subject Line (Doug Pond)
http://www.thesubjectline.com/subscribe.htm

Editorial: contactus@thesubjectline.com

19) admarketing
http://netpreneur.org/connect/am/default.html

Newsletter archive
http://netpreneur.org/connect/am/museletter/musings.html

Contact info:
http://netpreneur.org/contact/default.html

20) avant | marketer
http://www.avantmarketer.com/

Contact: http://avantmarketer.com/contact.shtml


*** Circulation ? most do not disclose.  I have, however, located a
couple of sources for circulation data:

http://www.jogena.com/ezine/cirgim.htm

Web Marketing Today claims circulation of 120,000 in 2001:
http://www.wilsonweb.com/consult/experience.htm

MarketingProfs used to publish circulation in the header, 48,200 as of June 2002
http://www.marketingprofs.com/webnews/2/news6-25-02.asp


Twenty Top Design Newsletters
__________________________

1)	Useit (Jakob Nielsen)

http://www.useit.com/
Signup: http://www.useit.com/alertbox/subscribe.html

Contact info:

Mail: Dr. Jakob Nielsen, Nielsen Norman Group, 48921 Warm Springs
Blvd., Fremont, CA 94539, USA

Contact: nielsen@nngroup.com; Luice Hwang, hwang@nngroup.com, tel. (408) 720-8808

2)	GoodExperience (Mark Hurst)

http://www.goodexperience.com/

Subscribe - update@goodexperience.com

Editorial - mark@goodexperience.com

3)	WebWord

http://webword.com/

Newsletter archives and subscription:

http://webword.com/archive/index.html

Editorial info: http://webword.com/contributors.html

4)	Human Factors Newsletter

http://www.humanfactors.com/downloads/currentissue.asp

410 West Lowe
P.O. Box 2020 
Fairfield, IA 52556 
Tel. 800-242-4480 or 641-472-4480
Fax 641-472-5412
hfi@humanfactors.com

5) User Interface Engineering ? UIE Tips

http://world.std.com/~uieweb/uietips.htm

User Interface Engineering
4 Lookout Lane, Unit 4D
Middleton, MA 01949
Phone: (978)-777-9123
Fax: (978)-777-9894

6)	Cooper Newsletter (Alan Cooper, designer of Mac interface)

http://cooper.com/content/insights/newsletters.asp

Subscribe:

http://cooper.com/content/insights/subscribe.asp

 email:business@cooper.com

7)	wpdfd (Web Page Design for Designers)
http://www.wpdfd.com/

Subscribe:
http://www.wpdfd.com/wpdannounce.htm

8)	Tomalak?s Realm

Newsletter
http://www.tomalak.org/todayslinks/newsletter.html

Contact - tomalak@tomalak.org

9)	Digital Web Magazine ? the newsletter

http://www.digital-web.com/newsletter.shtml

Editorial:

http://www.digital-web.com/keepusfree.shtml

10)	Boxes and Arrows

http://www.boxesandarrows.com/

Editorial - http://www.boxesandarrows.com/about/writeforus.php

11)	 foruse ? user centered design

http://www.foruse.com/newsletter/

12)	internetworking

http://www.internettg.org/newsletter/newsletter.html

Editorial: http://www.internettg.org/newsletter/dec01/newcfp.html

13)	usability news

http://www.usabilitynews.com/

Editorial:

http://www.usabilitynews.com/contributestep1.asp?c=7

14)	Usability Interface ? Usability Special Interest Group (SIG) Newsletter

http://www.stcsig.org/usability/newsletter/index.html

Editorial - http://www.stcsig.org/usability/newsletter/editorial.html

15)	TaskZ ? Executive Resource for Web-centered Design

http://www.taskz.com/

Editor:  editorTZ@mauronewmedia.com

16)	The Interaction Designer?s Coffee Break

http://www.guuui.com/index.php

Contact: henrik.olsen@guuui.com

17)	Information Visualization

http://www.infovis.net/MainPage.htm

Contact info: http://www.infovis.net/Join/Community.htm

18)	creativepublic.com

http://www.creativepublic.com/index.html

19)	Graphic Design @ About.com

http://graphicdesign.about.com/

(subscribe down the page, lefthand side)

Contact: graphicdesign.guide@about.com

20)	 A List Apart

http://www.alistapart.com/

Editorial: http://www.alistapart.com/contribute/


I hope this response adequately addresses your request.  Please let me
know if you are in need of additional information concerning this
query.

Thanks,
ragingacademic-ga
sethgodin-ga rated this answer:5 out of 5 stars and gave an additional tip of: $10.00
Supergreat work. Fast, thorough, complete.

Comments  
Subject: Re: Finding the most important marketing and design online newsletters
From: ragingacademic-ga on 11 Feb 2004 08:50 PST
 
Happened to come across the following, looks like this reply will be
part of a new book - from Fast Company:

"Fast Company is working with contributing writer Seth Godin to create
a directory of people and organizations that can help you make a
Purple Cow.
Bull Market 2004 will be a compendium of companies that can help you
make things happen. It will highlight copywriters, brainstormers,
newsletters, graphic designers, namers, logo designers, printers,
jingle writers, and other people, teams, companies, and organizations
that can help you be remarkable."

Cool!

ragingacademic
Subject: Re: Finding the most important marketing and design online newsletters
From: ragingacademic-ga on 11 Feb 2004 21:28 PST
 
Dear Seth - no need to respond, but I wanted to share with you the
following note from Google-Answers Editors:

------------------------------------------------------------------------------
Thank you very much for letting us know about this. It's great news.

Please let the asker know (you may post a comment to this question)
that if your answer posted on Google Answers is to become part of a
new book, then the writer should have permission from Google and the
source should be properly attributed, as is noted in our Terms of
Service:

http://answers.google.com/answers/termsofservice.html 

Sincerely,
The Google Answers Team 
-----------------------------------------------------------------------------

thanks,
ragingacademic
Subject: Re: Finding the most important marketing and design online newsletters
From: overseer-ga on 21 Apr 2004 04:25 PDT
 
thanks mr. Godin for your theories. internet marketing owes you so
much. i'm a big big fan.

don't underestimate the get-rich-quick people. last year i have mapped
out the successful marketers that indeed make money off the internet
enterpreneurs market, and i have to tell you they are a very capable
lot. look up the alexa popularity rating of sites such as sitesell.com
and you will be amazed at what one-man operations can do. these are
people whose playground is the internet, i estimate the top 5 make
more than $10m annually from internet marketing - generally to the
internet marketers public, granted.

it seems to me very interesting to learn, for example, which
marketing-related information packages promoted via clickbank.com
contain true value. if you look up the sales leader in their b2b
category, for example (that's assuming they're not simply friends of
the owners, of course), superaffiliatehandbook.com, you will see their
sales letter (printed on my israeli-standard A4 pages *blush*) is 21
pages long!
[for a discussion of the philosophy of long sales letters i recommend
the book 'the ultimate sales letter' by one get-rich-quick kennedy]
and trust me: anywhere you put your finger on in those 21 pages you
will find good, hardworking copy. deconstructing such copy to me was a
treat, these guys are real pros. IMHO, these guys have done it, have
optimized it, and have gone to some island to get a rest a long, long
time ago.

your thoughts?

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