Hi again, Dan ~
First of all - don't panic!
What you are experiencing is what happens when the freshbot goes out
to a site that has been submitted via the Add:URL page or from a link
from other sites.
It may be no help, but you can read several anecdotes about this
occurrence from these threads from WebMaster World:
* "New Website crwaled, now dropped from Index -
What could be the reason?"
* "Crawling and Indexing - How long time to get indexed?"
* "Google changed my possition - Top ten is changed Just
* "How do i get my site back in site was taken off google
just after florida update"
* "Google Slow to Add New Pages - google spidering but not
adding pages to index"
Or this article in Click Z by Shari Thurow, "Understand Search Results Pages",
The howls of those website owners on Webmaster World are real enough,
but any remedies that deviate from Google's recommendations should be
taken with a grain of salt.
I can guarantee that if Google changes its requirements for what works
best, they'll tell us about it.
Bear in mind that besides crawling your site and incorporating its
pages in its vast database across many data centers, Google is
continuously tweaking its algorithms to produce the most relevant
results in answer to a search query. It can often take as long as six
to eight weeks for everything to settle down.
Don't think you're being 'penalized' and I assure you, it isn't
personal. If you're still in Google's database - and you are - you're
not being penalized. It is usually a case of Google's determining
other sites are *more relevant* than yours.
As the site owner, you need to continuously keep in mind that the goal
is to deliver the most relevant pages in answer to a searcher's query.
Let's take your first page - index.html - and look at it in relation
to the search terms you mentioned, "pittsburgh wedding minister" and
"pittsburgh wedding officiant".
Using Search Engine Watch's keyword density analyzer, neither of those
phrases are used in the content at all. It is to your advantage to use
the terms within the content - after being sure what terms are
actually being used in searches.
The Keyword Density Analyzer is here:
And Word Tracker, which will help you determine which search terms are
actually being used, can be found here:
In addition, you will want to watch your own web stats to see which
pages are being crawled and how often. That should help you understand
how things are going from the search engine end. The rest of your
stats will help you figure out which pages are drawing your visitors
and you can 'improve' the rest of them to aid your visitors.
Lastly, remember that even if you get to the top, you are going to
have to work to stay there through presenting the most relevant
material you can for your visitors.
Are there some pages that shouldn't be there? Perhaps, but Google is
working continuously to improve its algorithms in order to present the
best and most relevant material to the searcher. It is your
responsibility to make sure you provide rthe content relevant to those
search terms. If you don't, someone else will fill those spots.
Lastly, the content - with a reminder you're designing this for your
visitors, and you need to understand what they are looking for. Your
site shouldn't be about you, it should be about them.
You might want to read some of the material on copy writing available
on either ClickZ or Jill Whalen's site, to understand how to write
copy that puts your visitor first.
Click Z is here - http://www.clickz.com
Jill Whalen's High Rankings, is here - http://www.highrankings.com
You are not being penalized, if you were, you'd simply not be in the
index at all. It is more a case of Google's considering the other
sites ahead of yours as more relevant.
If you want to be included, you need to ensure your content is
relevant - user-friendly and crawler-friendly.
What you are experiencing is normal, and things have a tendency to
even out in a few weeks' time.
Hope this helps,
Google Answers Researcher
Request for Answer Clarification by
03 Feb 2004 18:55 PST
Forgive me. For the first time, in all the answers I've read which
you wrote, I'm frustrated with your answer.
Perhaps I should have specified that whenever the word "wedding" or
"weddings" is added to any relevant keyword phrase, my website
disappears from the premises. "pittsburgh officiant" and "pittsburgh
minister" bring me to the top 3.
Now, about the content being about me: in my business, brides are not
interested in considering me to officiate their wedding unless they
feel they know me and trust me. That process has to be started on the
website. By introducing who I am, I am addressing their primary
concern. The bride I met with this evening stated that my website was
"perfect" and that the same person she read about on the page is the
same person she met tonight .. that is my goal and objective. So, my
question would be, how would changing the content to address their
needs in any way change the page rankings? Especially when it would
not provide the couples with the information they need to know in
order to consider hiring me as their officiant?
You said that "pittsburgh wedding minister/officiant" is not included
in the content. This, "Wedding Minister/Officiant Serving Pittsburgh
and SW Pennsylvania" does not count? I had to do a lot of editing to
reduce the number of times that "wedding" and "weddings" appear on the
page, which is one of the reasons the keyword phrase does not appear,
besides the fact that it just doesn't fit in the flow of the copy.
Sorry, but I don't even know what my question is, and I feel like I'm
arguing with you, which is not what I want to do.
I'll say this .. the returns that Google is presenting now for those
phrases are absolutely not relevant. They are almost all directories.
Only one local officiant's page shows up in the top 50 .. in 3rd
place right now. So, how could the returns be relevant? People want
to find officiants, not directories. I realize you are not a Google
employee, so this comment isn't directed at you. I wish I could get
it to the Google Guy. ... there is nothing relevant about the 9 of
the top 10 returns for "pittsburgh wedding minister" and "pittsburgh
wedding officiant" being directories rather than specific websites.
Where is there any content in any of those directories? So, what I'm
saying to a general audience, wishing that Google could hear me is:
the claim that Google is returning relevant websites is @@@@
@@@@@@@@@@@@@ @@@ @@@@@@@@@!
Problem is, its a free service, and none of us can figure out how to
comply with Google's attempts to return relevant websites!
Okay .. finished blowing off steam .. forgive me .. its impossible to
fight city hall or a search engine algorithm!