I am looking for software that will help me analyze
and understand the financial success of television and radio ads we
will be running.  Searching the Internet there is a lot of software
for tracking and analyzing Internet advertising, but little for other
mediums.  I need something good where I do not have to reinvent
exactly what to do and how to do it.

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Request for Question Clarification by darrel-ga on 04 Feb 2004 16:06 PST

Rocketman--

In what way do you want to analyze the success of radio or TV
advertisements? The most popular method used today is focus groups.
Are you looking for devices that can be held by members of focus
groups to show what they like and don't like?

If not, could you please clarify what types of devices would be acceptable?

darrel-ga

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Clarification of Question by rocketman321-ga on 05 Feb 2004 16:24 PST

Question Clarification

No I am not looking for such devices.  We already had our focus
groups.  Now our TV ads are about to start.  We will mark the exact
time that we gain each new customer.  We are running different ads on
different shows targeted at different age groups.  We will know the
exact time each TV ad runs.  I am looking for software that can help
me figure out what customer response can be attributed to which
commercials we ran.  Anything else the software can do that can help
us understand the response of customers and gauge the success of each
ad would be great.

Any other questions are welcome.