Looking for the development of advertising spend over the last ten
years in Europe both in terms of total advertising spend and in terms
of the
split between the various categories (TV, Newspaper, Magazines,
Internet, Outdoor)
Thank you very much |
Request for Question Clarification by
bobbie7-ga
on
03 Feb 2004 05:26 PST
Hello daembl,
I can point you to a 20 page publication that provides the following
figures for Europe for the years 1987-2000.
Figure1 - European Advertising Expenditures (Euros)
Figure2 - European Newspaper Advertising Expenditures (Euros)
Figure3 - European Magazine Advertising Expenditures (Euros)
Figure4 - European Television Advertising Expenditures (Euros)
Figure5 - European Radio Advertising Expenditures (Euros)
Figure6 - European Cinema Advertising Expenditures (Euros)
Figure7 - European Outdoor Advertising Expenditures (Euros)
Here is an example of the way you will see the data in the report:
Figure6 - European Cinema Advertising Expenditures (Euros)
http://68.15.21.151/uploads/researchers/Europe_Cinema.JPG
I also located eAdvertising Expenditures in Europe from 1998?2003 (dollars).
Would this information be of your interest?
Thanks,
Bobbie7
|
Clarification of Question by
daembl-ga
on
03 Feb 2004 06:15 PST
Dear Bobbie,
Figure one to seven is exactly what I need, but I just need more
recent numbers, at the least including 2002, in particular because
things changed a lot after 2000.
The eAdvertising part up to 2003 is more up to date, but there I am
lacking all of the other categories you mention above.
I am sorry that the information you find is not quite what I need, but
very much hope that you would be able to identify the same figures
with more recent numbers. I would be happy to increase the amount a
bit, if you can find that within the next 30 minutes or so.....?
Thank you very much and good luck
Best,
Mikkel
|
Request for Question Clarification by
bobbie7-ga
on
03 Feb 2004 08:03 PST
Dear Mikkel,
Unfortunately I was not able to locate more up to date figures.
Perhaps another researcher will have better luck than I.
Sincerely,
Bobbie7
|
Clarification of Question by
daembl-ga
on
03 Feb 2004 08:14 PST
Dear Bobbie,
Thank you very much for trying!
Sincerely,
Mikkel
|
