I am trying to find the average response rate of direct mail where the
mailing list is from a company's house list. I define house list as
names and addresses that are from customers or people who have
actually "signed up" to receive communications from a company. I am
aware that generally direct mail response range from 1-2% but that's
usually because a company buys a list of addresses from a list broker.

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Clarification of Question by prettyugly-ga on 15 Feb 2004 00:30 PST

I just wanted to clarify my definition of direct mail as being actual
mail pieces that are printed, postaged, and mailed. I don't want to
include email.