Hello, aglassey-ga
The following references provide the top online spending categories
in U.S. dollars.
The most up-to-date statistics for category sales over an entire year
are compiled by the US Census Bureau. Their yearly data goes through
2001. I have reproduced the 2001 and 2000 figures below and
reorganized the list according to category sales volume from highest
to lowest. I have excluded two of the categories which rank in the top
ten, labeled "other merchandise" and "nonmerchandise receipts",
because they are extremely broad in scope. However, you may choose to
include them in your list even though they include a broad range of
diverse products under one category.
You can access the full report containing both 2001 and 2000 (Table 6) at
http://www.census.gov/svsd/retlann/pdf/artse-comml.pdf
(Make sure to look at the e-commerce revenue column only)
=============================================================
2001 TOP ECOMMERCE CATEGORIES BY SALES VOLUME (U.S. DOLLARS)
=============================================================
*Dollar amounts in Millions 2001
---------------------------------------
Computer Hardware $5,678
Clothing and accessories $3,219
Office Equipment & Supplies $1,987
Books and Magazines $1,748
Furniture & Home furnishings $1,659
Electronics & Appliances $1,448
Music and Videos $1,318
Computer Software $1,208
Drugs, Health & Beauty Aids $ 952
Toys, Hobby goods and Games $ 929
* The product categories I omitted from the list, and their sales volumes, were:
Other Merchandise $3,062
(This category includes collectibles, souvenirs, auto parts and
accessories, hardware, lawn and garden equipment and supplies and
jewelry)
Nonmerchandise receipts $1,559
(This category includes receipts such as auction commissions, customer
training, customer support, advertising, and shipping and handling)
=============================================================
2000 TOP ECOMMERCE CATEGORIES BY SALES VOLUME (U.S. DOLLARS)
=============================================================
Computer Hardware $6,128
Clothing and Accessories $2,059
Books and Magazines $1,833
Office Equipment & Supplies $1,439
Music and Videos $1,186
Computer Software $1,107
Electronic Appliances $1,080
Furniture & Home Furnishings $ 979
Toys, Hobby goods & Games $ 842
Drug, Health & Beauty Aids $ 673
In this list I also ommited the Other Merchandise and Non-Merchandise Receipts:
Other Merchandise $1,863
(This category includes collectibles, souvenirs, auto parts and
accessories, hardware, lawn and garden equipment and supplies and
jewelry)
Non-Merchandise $1,077
(This category includes receipts such as auction commissions, customer
training, customer support, advertising, and shipping and handling)
=====================================================
2003 - THIRD-QUARTER CATEGORY SALES BY DOLLAR VOLUME
=====================================================
A survey by comScore Networks highlights the top products by category
and sales volume for the third quarter of 2003. The chart also shows
sales volume in relation to % Change vs. One Year-ago and % Change vs.
Prior Quarter.
* I have reproduced the 2003 Third Quarter rankings below. Please see
the complete chart for comparisons:
Online Consumer Sales at U.S. Sites
(Excluding Auctions and Large Corporate Purchases)
"Top 10 Non-Travel Product Categories"
===================================================
*Dollar amounts are in Millions 2003 (Third Quarter)
Computer Hardware $2,661
Office Products $1,422
Apparel & Accessories $1,312
Consumer Electronics $ 884
Books $ 538
Event Tickets $ 448
Home & Garden $ 388
Health & Beauty $ 259
Sport & Fitness $ 252
Movies & Video $ 202
From "Shoppers Gearing Up for Season," by Robyn Greenspan. Markets
Retailing (11/2002)
http://cyberatlas.internet.com/markets/retailing/article/0,,6061_1494231,00.html#table1
===============================================================================
TOTAL ECOMMERCE SALES (WORLDWIDE BUYERS AT U.S. WEBSITES) AUGUST 2001 AND 2002
===============================================================================
(Excluding Auctions and Large Corporate Purchases)
(These are numbers for the month of August, only)
Category August 2001 August 2002
Computer Hardware $ 701 $ 946
Office Products $ 339 $ 540
Apparel & Accessories $ 379 $ 461
Consumer Electronics $ 241 $ 322
Books $ 171 $ 203
Event Tickets $ 99 $ 161
Home & Garden $ 113 $ 129
Movies & Video $ 51 $ 82
Computer Software $ 69 $ 54
Music $ 68 $ 39
Compiled by comScore Networks, Inc.
See "College Students and the Web." Pew Internet and American Life.
(2002)
http://www.pewinternet.org/reports/pdfs/PIP_College_Memo.pdf
===============================================================================
PAID ONLINE CONTENT SALES BY CATEGORY (FIRST QUARTER 2002 AND 2003 COMPARISONS)
===============================================================================
(In case you have an interest!)
*Dollar Sales in Millions 2002 2003
Personals/Dating $121.5 $214.3
Business/Investment $139.0 $168.9
Entertainment/Lifestyle $110.2 $102.5
Research $ 50.3 $ 47.3
Community-made Directories $ 44.2 $ 46.3
Personal Growth $ 20.8 $ 41.4
General News $ 34.5 $ 39.2
Games $ 35.9 $ 34.8
Credit Help $ 20.6 $ 20.4
Greeting Cards $ 18.3 $ 18.8
Sports $ 13.9 $ 14.4
==
=====================================================
EXAMPLES OF ECOMMERCE WEBSITES FOR TOP TEN CATEGORIES
=====================================================
I have tried to supply some sites that are particular to specific
categories as opposed to general sites like ebay and yahoo shopping.
Computer Hardware
==================
BestBuy.com
http://www.bestbuy.com/
Dell Computer
www.dell.com
CompUSA
http://www.compusa.com/
Apparel and Accessories
=========================
Gap
http://www.gap.com/asp/home_gap.html?wdid=0
Eddie Bauer
http://www.eddiebauer.com/eb/default.asp
JCPenny
http://www1.jcpenney.com/jcp/default.aspx
Electronic Appliances
=======================
Circuit City
http://www.circuitcity.com/home.jsp
Overstock.com
http://www.overstock.com/
Ultimate Electronics
http://www.ultimateelectronics.com/
Office Equipment and Supplies
==============================
Staples
http://www.staples.com/
Office Max
http://www.officemax.com/
Office Depot
http://www.officedepot.com/
Books and Magazines
===================
Amazon.com
www.amazon.com
Barnes and Noble
www.barnesandnoble.com
Magazines.com
http://www.magazines.com/ncom/mag?redirect=1
Computer Software
==================
Bizrate.com
http://www.bizrate.com/
Atomic Park
http://www.atomicpark.com/
eCost
http://www.ecost.com/ecost/ecsplash/
Music and Videos
================
Half.com
http://half.ebay.com/index.jsp
Blockbuster
http://www.blockbuster.com/
CDNow (from Amazon.com)
http://www.amazon.com/exec/obidos/tg/browse/-/5174/ref%3Dtab%5Fmi%5Fm%5F2/103-5227133-9087022
Furniture and Home Furnishings
===============================
Furniture.com
http://www.furniture.com/
FurnitureFind
http://www.furniturefind.com/
Sears Home Center
http://www.searshomecenter.com/homecenter/default.asp?start
Drugs, Health and Beauty
=========================
Drugstore.com
http://www.drugstore.com/
Rite Aid
http://www.riteaid.com/
Walgreens
http://www.walgreens.com/
Toys, Hobby goods and Games
============================
ToyrUs (Amazon)
http://www.amazon.com/exec/obidos/tg/browse/-/171280/ref%3Drd%5Ftru%5Fhp%5FSTE/103-5227133-9087022
eToys
http://www.etoys.com/etoys/index.html?_e=40378&_v=4037894FPPIXa1A041F88A0A
Hobbytron
http://www.hobbytron.com/?AID=8796632&PID=1160113
*********
I hope this helps to answer your question!
umiat-ga
Search Strategy
internet top category sales by dollars
Previously bookmarked information
Particular online store websites |
