Google Answers Logo
View Question
 
Q: Info on self-publishing of articles and portions of books in PDF format on Amazo ( Answered,   2 Comments )
Question  
Subject: Info on self-publishing of articles and portions of books in PDF format on Amazo
Category: Computers > Internet
Asked by: writer32-ga
List Price: $50.00
Posted: 01 Mar 2004 09:03 PST
Expires: 31 Mar 2004 09:03 PST
Question ID: 312333
I was going to give a speech on Google and searched on the term
"Google" in amazon.com. I was surprised to discover that there was a
paper on Google that was being marketed in amazon and that I could
download the article in PDF format for $1.99. I have found that Google
classifies this type of document as an "e-document" and adds, after
the title of the document, "[DOWNLOAD:PDF].

This type of PDF publishing was new to me. (I knew about e-books, but
those require special equipment to read the book.) It seems that this
PDF "short-run" "print-on-demand" publishing is a wonderful way for
authors to market writings that may be say 5 ? 40 pages, or even more.

Also, it would seem that this would be valuable for authors of
non-fiction treatises or textbooks to obtain sales that they would not
normally be able to obtain. For instance, the author of a book that
would normally sell for, say, $50 could display a chapter outline and
allow readers to immediately download individual chapters for $9.99
for the entire chapter.

This would also be valuable for authors of, for instance,
do-it-yourself books. Readers could, for even $3.99, download just a
few pages on such topics as "How to Fix Your Faucet" or "How to Change
a Light Switch" without having to buy a whole book.

I have heard that a couple of famous novel writers have tried
marketing their novels chapter by chapter, but that didn't work. The
marketing of a novel is different, I think, from marketing, say a book
on medicine, on law, on science, on cooking, or on home repair.

I would like to find general articles on this type of PDF publishing.
						
In addition to the general articles, I would like to find articles
that would tell me:

1. How well does this system work?

2. Are authors happy with it?

3. Are there any special sites that specialize in this type of
publishing? If there are, how do those sites compare with
amazon.com's?

4. How much does amazon charge an author as its fee for allowing the
downloading? For instance, how much does it charge the author for the
listing of and the downloading of, for instance, a paper selling for
$1.99 or a chapter selling for $10?

5. Where can I find a copy of Amazon's contract with authors?

I think that PDF publishing has a huge potential audience and could be
invaluable not only  to writers, but also to searchers who are trying
to find very specific writings that they would like to obtain
immediately. This question and answer might also be of interest to the
general readers of Google's Answers.

I would appreciate not only the Answer by the Google answerer, but
also comments other searchers or readers might make.
Answer  
Subject: Re: Info on self-publishing of articles and portions of books in PDF format on Amazo
Answered By: kriswrite-ga on 01 Mar 2004 14:11 PST
 
Hello writer32~

This is an interesting and emerging topic; there are many opinions on
e-books and e-book formats. I?ve tried to include as many viewpoints
as possible within this Answer.

While e-books used to require that readers download a special program
to read them, e-books are increasingly being sold in PDF format. The
advantages of PDF format are several. Perhaps most importantly, many
people already have Acrobat Reader on their computer, so there?s no
special program to download (which means that downloading problems are
more rare, customer service less contacted, and readers needn?t clog
their computers with yet another program).


The disadvantages of PDF e-books include:

? The reader can?t adjust font size or correct problems with character
recognition or display.

? Customers often complain about problems with text searches; this is
particularly problematic with non-fiction works.

? Consumers also frequently complain that Acrobat Reader causes system
instability, making their computer ?hang? and requiring rebooting.

? PDF files have some security issues; with the right ?tweaking? all
of the security restrictions may be removed, making it easier for
e-books in PDF format to be altered without the author?s consent.

? Due to the instability of computers and software, it?s possible to
pay for an e-book, only to loose it later, due to corruption of the
file, or other technical problems.

Many authors are, indeed, happy with PDF e-publishing, particularly
those who?d have a difficult time finding a traditional publisher
because they write on topics that sell to small audiences. To get an
idea of how some successful e-book writers feel about their work, you
may find this website interesting: EBookInterviews (interviews with
e-book writers), http://www.ebookinterviews.com

Depending on the topic of the book, from the author?s standpoint,
there?s generally less money to be made in e-books. For example, a
book that might sell to a wide audience, such as a woman?s health book
written by an accomplished OBGYN, would likely sell far more copies in
print format than it would in electronic format.

This goes both ways, though. A book that has a limited audience?but an
audience that leans toward the technical(for example, a book on
programming), might sell just as well in e-book format as it would in
print format--if it?s marketed well.

A big disadvantage to writers of e-books, however, is that traditional
book publishers market their books, at least to some degree; few
e-book publishers do this, however (unless you count displaying the
book on their website). This means that e-book authors spend more time
marketing their own work, thereby making their profit smaller.

Unfortunately for e-book authors and publishers, the first place the
average reader heads when they think books or magazines is either a
storefront, or a large online source like Amazon. Though Amazon does
offer some e-books, their sale of e-books is not nearly as strong as
those of traditional books.

In short, while PDF e-books may make it possible for more authors to
be published, e-book authors may make less profit. Because of this,
most published writers stick to print books and magazines; the
established writers who?ve experimented with e-books generally walk
away disappointed, or view e-books only as supplemental to traditional
publishing, much like (but less profitable than) books on tape/CD.

Some established writers do use PDF articles or book chapters to help
promote their books, but there?s little advantage in using PDF format
for such small items, unless you?re charging for them. (Reasons: It?s
just as easy?-maybe easier--to read or print out a ?normal? web page
article, and it?s more difficult for search engines to spot and list
PDF files.)

In addition, there still seems to be a certain stigma associated with
e-publishing. If a book or article is e-published, many people seem to
feel it isn?t as good as something published in a traditional manner.
This attitude discourages some writers from exploring
e-publishing--and some readers from buying e-books. (There?s actually
at least a little something to this, since in traditional publishing,
a writer must at least find an editor and publishing house that thinks
the book is worth reading, whereas e-book authors often self-publish,
and therefore, can produce either excellent or poor material?-who
knows? This may be changing, however, as more and more e-book
publishers come to the forefront. Although some e-book publishers may
now accept virtually any book, they will likely be more particular as
e-books become more popular.)

If readers get to the point where they think of e-books as frequently
as they do traditional books, and if e-publishing can get over it?s
slight stigma, there?s little doubt e-books will be much more
profitable for authors and publishers.

There are a variety of websites that sell e-books in PDF format, including:

? Booklocker, http://www.booklocker.com 
? E-Writer?s Place: http://www.ewritersplace.com/ebooksbyshery.html
? I-Uniververse: http://images.iuniverse.com/ad/default.asp?site=writerswrite
(see their page on PDF format:
http://www.writerswrite.com/epublishing/pdf.htm )
? EBookMall, http://www.ebookmall.com/adobe-pdf/
? EBooks Central, http://www.adobe.com/epaper/ebooks/main.html
? Planet PDF, http://www.planetpdf.com/mainpage.asp?webpageid=2330
? Free Ebooks, http://www.free-ebooks.net/
? Grass Roots, http://www.storesonline.com/site/ezebooks

Such sites tend to have specialized clientele; namely, their customers
are eager to read e-books. This differs from a site like Amazon, where
customers are much more likely to be looking for traditional books. In
addition, these sites do not have the all-encompassing selection that
Amazon does.
						
For the average e-book author or publisher, Amazon will provide a
listing, and if an order is made, the author or publisher ships the
book themselves. Amazon charges a 15% commission (plus a $0.99 fee)
for this service. (For more information on this, check out ?Sell at
Amazon Marketplace,?
http://www.amazon.com/exec/obidos/subst/partners/direct/marketing-home.html/ref=adv_ld_mp/002-4421624-0183207
)

In another Amazon program, an author or publisher makes an application
to Amazon, including several books for Amazon?s consideration. If the
application is approved, a listing is included, and copies are
consigned to Amazon?s warehouse. When someone buys a title, Amazon
processes the order. The author or publisher then receives 45% of the
suggested retail price. (For more information on this, see ?Amazon.com
Advantage: Instructions & Rules,?
http://www.amazon.com/exec/obidos/subst/partners/direct/advantage-rules-terms.html/002-4421624-0183207
)

Amazon?s contract for this is called a ?membership agreement,? and
you?ll find it here:
http://www.amazon.com/exec/obidos/subst/partners/direct/direct-agreement.html/002-4421624-0183207

For more information on e-books and PDF formats, check out the
following online articles:

? ?An Introduction to E-Books? by I-universe,
http://www.writerswrite.com/epublishing/ebookintro.htm

? ?A Conversation With Angela Adair-Hoy and M.J. Rose? by
WritersWrite, http://www.writerswrite.com/journal/apr01/hoy_rose.htm

? ?The Problems of eBook Publishing?(which discusses formats,
including pdf), by Writer?s Write,
http://www.writerswrite.com/journal/dec00/stork2.htm

? For information on the various advantages of e-book formats, check
out ?Choose an e-book format,? by eBookMall,
http://www.ebookmall.com/choose-format



Regards,
Kriswrite

KEYWORDS USED:
writers publishing PDF
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=writers+publishing+PDF&btnG=Google+Search

e-book format*
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=e-book+format*&btnG=Google+Search

ebook format*
://www.google.com/search?hl=en&ie=UTF-8&q=ebook+format*&spell=1

PDF disadvantages
://www.google.com/search?hl=en&lr=&ie=ISO-8859-1&q=PDF+disadvantages

Request for Answer Clarification by writer32-ga on 03 Mar 2004 08:18 PST
Thanks for your reply. But unfortunately this wasn't what I was after.

As is shown in my subject and the detailed request, I am interested in
PDF marketing and not in the general concept of e-book marketing or
distribution. Most of your material was general info regarding
e-books. I was looking for at least some one- or two-page articles
dealing exclusively with publishing PDF files for individual
downloading.

I do thank you for the Amazon royalty rates. The rates appear to be
for hard copy books, but they may be for PDF downloads. Did you find
any information on whether the rates apply to PDF downloads?

What I really want is very specific information about downloading PDF
files for anywhere from $1.99 to $15. As one example, I stated in my
question about whether someone could publish a table of contents and
allow searchers to download individual chapters that were listed in
the table of contents. Can you find examples of that kind of marketing
of PDF files?

Also, I mentioned downloading individual portions of do-it-yourself
books. Is there any information on this?

Finally, I would like to find some statistics or information about
whether people were successful in their strictly PDF (not e-book)
ventures, what kind of sales volume there is and whatever else would
be helpful for someone who is deciding whether to use this approach.

You referred to EBookInterviews (interviews with e-book writers)
http://www.ebookinterviews.com. Although I did not read all the
interviews, most did seem to deal with e-books proper and not with PDF
files of short writings like I described in my question. And one of
the other links that you gave
(http://www.writerswrite.com/journal/dec00/stork2.htm) dealt mainly
with e-book readers.

Also, you compared the publishing of an e-book as compared with the
publishing of a hard copy book. I have been thinking about the
publishing of material which is not long enough to justify the
publication of a hard copy book. As is stated in my question, "It
seems that this PDF ?short-run' ?print-on-demand' publishing is a
wonderful way for authors to market writings that may be say 5 ? 40
pages, or even more." Did you find anything on that?

Many thanks for whatever info you can give related to this request for
clarification.

Clarification of Answer by kriswrite-ga on 03 Mar 2004 09:42 PST
Hi writer32~

What I?d hoped to convey is that most of the e-book/e-doc market is
now in PDF format. However, I can find articles that discuss the pros
and cons of PDF e-books or e-docs:

?	?Self-Publishing Your Way to Internet Success Part 2 Ebook Formats
(PDF),? Web Source, http://www.web-source.net/ebook_publishing2.htm
?	?E-Book Formats? by Peter Cooper, iBoost Journal,
http://www.iboost.com/profit/other_revenue_streams/ebooks/tutorial/30020c.htm
?	?Electronic Book Formats,? Future Orbits,
http://www.futureorbits.com/formats/electronic_book_formats.html
?	?The eBook Dilemma: 
PDF or Exe?,? Add Me, http://www.addme.com/issue266.htm
?	?How to Produce and Format Ebooks,? ooEBooks,
http://www.00ebooks.com/formatting-ebooks.htm
?	?PDF Or HTML Ebook?,? (a slightly bias article by the creators of)
Ebook Creator, http://www.easyebookcreator.com/articles/html-ebook.htm

You may also be interested in this discussion, ?eBook format: PDF or
eBook as .exe,? Webmaster World,
http://www.webmasterworld.com/forum10/1943.htm

As you can see, while some folks still prefer HTML or e-books/e-docs
that require the reader to download a special program (?exe?), most
people use and prefer PDF.

The Amazon rates I mentioned in my original Answer are for everything
except music CDs. Amazon also says, ?Please note that vinyl albums,
45s, cassettes, eight-track tapes, non-NTSC-formatted videos, and
non-region 1 DVDs are not eligible for the Program.? (?Instructions &
Rules,? Amazon, http://www.amazon.com/exec/obidos/subst/partners/direct/advantage-rules-terms.html/002-4421624-0183207
)


I have not found anyone who is *selling* excerpts from their book.
There are many authors who provide excerpts *for free* on their
website, including whole chapters. Sometimes these are in PDF format,
although more commonly they are part of the regular text of the
website. (The advantage to the latter is that search engines will pick
up the information more easily; also, for short documents, it often
makes for easier viewing and less hassle.) Some e-book publishers also
do this; here?s an example from Adobe?s Media Store:
http://digitalmediastore.adobe.com/E3CA66A3-5DB9-4A96-987A-A4236266C374/10/21/en/ContentDetails-exc.htm?ID=462D0F92-01BA-4691-940F-D513A7B5B956

I can only speculate on why people aren?t regularly selling chapters,
but as an author myself, I believe I will make better sales if people
buy my *entire* book, rather than just a chapter or two from
it?Perhaps other writers feel the same way. Or, perhaps they?ve just
never considered the prospect!

There are some places that sell e-docs (articles), but there seem to
be fewer now than there were a few years ago. Amazon still sells
e-docs, however, particularly in their business section.

And, according to a short piece on Paid Content, those sales are going
reasonably well: ?Gale's E-Doc Sales Through Amazon Exceeds
Expectations: This according to a story published in Information World
Review (not available online). Research and reference publisher Gale
has said that sale of editorial content via Amazon.com has exceeded
expectations. In the deal struck last year, Gale sold e-documents,
repackaged as PDF files, available exclusively through Amazon.com.?
(March 10, 2003, http://www.paidcontent.org/pc/arch/2003_03_10.shtml )

As for success rates of PDF e-book, you can take a look at the PDF
e-book sellers I list for some clue. Booklocker, in particular, is
thriving. A search for sales statistics for PDF e-books or e-docs
produces no results. Given the fact that many formats are currently
used, with PDF leading the way, I can only find general e-book stats
are available on the web. (?Retailers: Unit Sales--A total of 660,991
eBooks have been sold by retailers in the first half of 2003, a 40%
increase over the same period in 2002, during which time 471,995 units
were sold. Number of Titles Available--The total number of eBooks on
sale has increased to 280,590 year-to-date, a 144% increase over the
same period in 2002, during which time 114,736 were available.
Revenues--$4,965,171 in sales have been logged by retailers in the
first half of 2003, a 30% increase over the same period in 2002 during
which time retailers made $3,828,250 on sales of eBooks.? OeBF
Releases eBook Sales Statistics, E Content,
http://econtentmag.com/Articles/ArticleReader.aspx?ArticleID=5495&CategoryID=2
)

?Short run? and ?print on demand? refer to books on paper; ?short run?
means that a small number of copies were printed. ?Print on demand?
means that a reader?s book isn?t printed until after they order it.
Both of these methods cut down initial costs, which make them very
agreeable to self-publishers and small publishing houses. With e-books
or e-docs, neither term would likely apply, since there?s no printing
or binding involved; you just upload a file onto a website, and allow
readers to download it once it?s been paid for.

I wish I could be of more help, but a lot of the information that
you?d evidentially hoped to find just isn?t there.

Kriswrite
Comments  
Subject: Re: Info on self-publishing of articles and portions of books in PDF format on Amazo
From: overseer-ga on 12 Jun 2004 03:14 PDT
 
Selling specific info bits such as faucet repair instructions makes
business sense. Indeed if I sought such vertical information and was
comfortable with paying for only a small amount of information
(because it came from a trusted source, most probably), then paying a
small amount of money is ideal for me - and for the seller as well
since I would probably not be interested in buying the whole product.

This implies the need for some tangible brand platform. Most ebooks
today create the perceived value by bombarding the customer with how
much information they are offering on a vertical subject. If you offer
only a little bit of information then the emphasis in making the sale
should be elsewhere - conceivably in the brand, but I'd love to hear
another opinion.

your thoughts?
Subject: Re: Info on self-publishing of articles and portions of books in PDF format on Amazo
From: oscarr-ga on 20 Feb 2005 01:38 PST
 
I found the question and answers really interesting, and I am going to
give time to explore the links.  I have written an e-book on computer
repair and am trying to market it on a webpage
http://uk.geocities.com/oscarr90/.  I'm finding it a bit of a
challenge, and a lot of the traffic generation sites I have looked at
promise everything but don't deliver much.  It would be interesting if
I could find a way of marketing on somewhere like Amazon.

Important Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments. Please read carefully the Google Answers Terms of Service.

If you feel that you have found inappropriate content, please let us know by emailing us at answers-support@google.com with the question ID listed above. Thank you.
Search Google Answers for
Google Answers  


Google Home - Answers FAQ - Terms of Service - Privacy Policy