Hello Tornell-ga,
Below you will find articles and reports that provide statistics
related to what you listed in your question. I am providing you with
short excerpts, but I highly recommend that you read each one in its
entirety.
======================================
E-Commerce (online sales) B2C in Italy
======================================
Business-to-consumer (B2C) Projects and Prospects
?Spending on B2C e-commerce is expected to grow from about $1.7
billion in 2001 to $23 billion in 2005, with the most promising
purchasing items being computers and software, books, Internet music
and videos, and bookings for entertainment events, vacation and
travel. Free Internet access, combined with new Italian Government
investments to foster ICT and have all Italian schools connected to
the Internet, the increasing availability of inexpensive personal
computers, and the decreasing costs of Internet-related telephone
calls are acting as strong driving forces for the development of the
sector. More importantly, as mobile phone diffusion in Italy is among
the highest in the world, the Internet consumer market is expected to
be driven by the availability of web-enabled, new-generation mobile
phones.?
U.S. Commercial Service
http://www.buyusa.gov/italy/en/marketing_us_products.html
?Forrester also forecasts ?172.4 billion in B2C Net-influenced sales
in 2007. Forrester Analyst Hellen K. Omwando believes that this
segment will represent three times the revenue as online sales today
and will keep growing at a compound annual growth rate of 18 percent,
representing 5 percent of total retail in Europe by 2007.?
Internet News
http://www.internetnews.com/stats/article.php/1453831
B2C
?The B2C market in Italy is in the early stages. Italian consumers are
still less keen than other Europeans to use credit cards, and this is
restricting growth.?
?Federcomin measured the Italian B2C value at A$3 billion in 2001, double 2000.?
?E-commerce enterprises in B2C are growing fast in each sector and, as
an example, a new system called 'Ikishop.it' (supported by the web
agency 'e-Brainstorm') was developed to help companies with a website
to open a promotional e-shop for free.?
Austrade
http://www.austrade.gov.au/IT/layout/0,,0_S4-1_wqcrz1e-2_-3_PWB180648-4_trends-5_-6_-7_,00.html
======================================
E-Commerce (online sales) B2B in Italy
======================================
Business-to business (B2B) & Virtual Marketplaces
?According to recent surveys, the penetration rate of the Internet in
Italian enterprises is estimated at 94.7 percent, one of the highest
in Europe.?
?Sustained growth is expected in B2B e-commerce solutions. The Italian
show organizer SMAU estimates that B2B transactions, which totaled $28
billion in 2002, are expected to reach $38.5 billion in 2003, and will
grow exponentially in the next three years, reaching 137 billion in
2005. The most active players focusing on the implementation of B2B
solutions are in the telecommunications sector, the financial sector
and the manufacturing sector.?
U.S. Commercial Service
http://www.buyusa.gov/italy/en/marketing_us_products.html
B2B
?Despite uncertainties regarding timing and methods of adoption of B2B
models, at the end of 2001 B2B turnover in Italy was A$26.5 billion.
The first three months of 2002 already recorded A$9 billion turnover.?
?This means that Internet-based technologies are slowly but
progressively permeating the entire business system. According to Mate
and Forrester research, there are 90 e-marketplaces in Italy, half of
which are vertically aligned.?
Austrade
http://www.austrade.gov.au/IT/layout/0,,0_S4-1_wqcrz1e-2_-3_PWB180648-4_trends-5_-6_-7_,00.html
==================================================================
Any research on small or mid-size firm internet usage or readiness
==================================================================
?Many smaller Italian companies with a web site still only use it to
create brand awareness, offer product information, and generate leads,
but this is rapidly changing. The evolution of organizational business
models and strategies has created the need for increased interaction
with suppliers and customers. A growing number of large and
medium-sized companies are investing heavily in Intranet/Extranet
infrastructure and are implementing web sales and purchasing
applications to meet these needs.?
?Both central and local Italian government have implemented excellent
e-procurement practices, and virtually all major Italian industrial
groups are organizing for e-procurement. It is predicted that in three
years time at least half of all company purchases will be via
e-procurement.?
U.S. Commercial Service
http://www.buyusa.gov/italy/en/marketing_us_products.html
?Research has shown than many Italians are skeptical about making
purchases and transactions online. Less demand means that Italian
companies still:
- have limited knowledge regarding security policies
- don?t take security as a major issue
- treat IT-attacks superficially
Italy is still utilizing the most common IT security systems:
- passwords - 87 per cent
- antivirus - 93.4 per cent
- rescue-procedure - 94 per cent
?Not so well utilised are firewalls (64 per cent) and cryptography (28 per cent).?
?Recent world events and increased emphasis on e-commerce and
e-government is encouraging companies to draft security policies and
set aside budget. This could be an opportunity area for Australian
e-security consultants and providers of e-security systems.?
Austrade
http://www.austrade.gov.au/IT/layout/0,,0_S4-1_wqcrz1e-2_-3_PWB180648-4_trends-5_-6_-7_,00.html
?The Italian Government has recently approved an Action Plan to
accelerate the diffusion of the New Information and Communication
Technology (NICT) in the Italian economy. To promote e-commerce
solutions among private companies, the government at the beginning of
2003 allocated $114 million. Trade associations, major organizations
and local governments are also actively promoting initiatives to
foster innovation and to promote e-commerce among small and medium
enterprises (SMEs) by offering them hosting solutions for both B2B and
B2C e-commerce applications (malls, virtual marketplaces, portals,
etc.).?
U.S. Commercial Service
http://www.buyusa.gov/italy/en/marketing_us_products.html
Results from the SME survey: readiness indicators
ICT usage of enterprises with less than 100 employed at 30/6/2001
% of enterprises with:
Size (number of employees)
1-2 3-9 10-19 20-49 50-99 Total
At least one PC 43,7 76,0 93,3 97,0 98,5 51,7
At least one
E-mail address 18,8 42,7 67,2 82,5 89,3 25,5
A web site 5,5 18,1 35,2 50,2 62,8 9,3
Source: Page 14
Improving e-Business Statistics: measuring ?e-readiness?
by Fabiola Riccardini
ISTAT-National Statistical Institute
?ICT usage in enterprises surveys 2000-2001 and 2001-2002
http://www.ebusiness-watch.org/marketwatch/events/3-FOCUS2_Impact_Riccardini.pdf
==================================================================
Any information about internet usage in the Italian construction business
==================================================================
Results from the SME survey: Readiness Indicators
ICT usage of construction enterprises with less than 100 employed at 30/6/2001
% of construction enterprises with:
At least one PC 37.7%
At least one email address 14.1%
A website 4.7%
Source: Page 15
Improving e-Business Statistics: measuring ?e-readiness?
by Fabiola Riccardini
ISTAT-National Statistical Institute
?ICT usage in enterprises surveys 2000-2001 and 2001-2002
http://www.ebusiness-watch.org/marketwatch/events/3-FOCUS2_Impact_Riccardini.pdf
There?s another table on page 16 of the above publication with data
regarding construction firms.
Enterprises with less than 100 employed with ICTs by size and economic
classes at 30/6/2001
==================================================================
Private use of internet in Italy (development over the years)
==================================================================
--------------------------------
Italy
--------------------------------
Internet Users 19,900,000
Population
(2004 Est.) 56,153,700
Internet Penetration 35.4 %
--------------------------------
Internet World Stats
http://www.internetworldstats.com/top25.htm
Internet Penetration - Evolution of Users over the years
May-98 Jun-99 Jul-00 Dec-00 Jan-04
users users users users users
2,600,000 5,000,000 11,000,000 13,200,000 19,910,000
%population %population %population %population %population
4.14% 7.96% 20.13% 24.23% 34.35%
http://www.ghusa.net/greenhill/internet/MBAD6121/it.htm
?Internet usage in Italy has experienced explosive growth in the past
3 years and the number of business and home Internet users has boomed:
Internet users were estimated at over 13 million at the end of 2000,
almost 19 million in July of 2001, and 23.2 million in December 2002.
This number is expected to reach 25 million by 2003.?
?Italian Internet users are relatively less mature in the use of this
medium with respect to the European average, but they are rapidly
catching up.?
?Electronic commerce applications have taken off and, although they
are still in their early stages, all trade sources concur that they
will experience exceptional growth in the next three years. The total
market value for e-commerce transactions in Italy, which was estimated
at 1.8 billion euro in 2001, is projected to register revenues of
close to 50 billion euro by 2003. According to the market research
company IDC, the number of Web buyers is projected to increase to 9.8
million in 2003.?
Main factors fueling the development of e-commerce in Italy
- Improved Internet access infrastructure
- Recognition of e-commerce as a means to provide better support to
customers and suppliers
- Improved consumer protection legislation
- Italian legislation which recognizes the legal validity of digital
signatures and digital contracts
- Agreements between Italian banks and credit card operators to
introduce Secure Electronic Transaction (SET) protocol
- New Italian government plans for accelerating the development of a
new economy culture, ICT acceptance and e-commerce adoption
- Initiatives of trade associations, major organizations and local
governments to foster innovation and to promote e-commerce, especially
among small- and medium-sized enterprises
- Mobile phone diffusion among the highest in the world, which will
enable both the business and consumer segments to take advantage of
new telecom technologies for e-commerce transactions.
(..)
?The market research company IDC forecasts investments in e-business
enabling solutions will grow from $3.9 billion in 2001 to $13.3
billion in 2005 in Italy.?
(..)
?E-business is one of the areas with major growth potential over the
next two years.?
U.S. Commercial Service
http://www.buyusa.gov/italy/en/marketing_us_products.html
?Italy, which Forrester predicted a floundering future in online
trade, also exhibits resistance to online shopping, according to the
TNS report. The main reasons cited are: fear of paying with credit
card (22 percent); feel more secure buying in a store (21 percent);
considered too difficult (10 percent).?
Internet News
http://www.internetnews.com/stats/article.php/1453831
Internet penetration Italy
Per 10000 population 2001 2002 2003 2004
Italy 3,492.23 4,360.08 5,384.57 6,575.95
http://specials.ft.com/spdocs/FT398HJ661D.pdf
http://specials.ft.com/telecoms/may2002/FT3HK5G661D.html
Italy Internet economy indicators
Italy, the fourth largest Internet market in Europe.
The European B2B market and the development of e-marketplaces.
This publication provides a wealth of statistics and charts.
http://www.europeprofile.com/pdfs/ep-mar-2001.pdf
Italy and the Internet by Brendan J. Williams
http://webword.com/moving/williams001.html
============================================
Additional information that may interest you
============================================
Trends in the ICT Market by: Nicoletta Postiglione
The report gives an overview of the Italian ICT market, the fourth
largest in Europe. In 2002, the Italian ICT sector suffered severely
from the adverse worldwide ICT situation, but it is forecast that,
after a gloomy 2003, the situation will recover in 2004.
http://www.buyusainfo.net/info.cfm?id=119862&keyx=570CF153E72032088CA9FAC4C71607DE&dbf=isa1&loadnav=no&archived=no&addid=
Fee based report
Title: Italy B2B eCommerce
Published: January 1, 2003
Format: PDF
Type: Analyst Report
Price: $100.00
Language: English
Length: 10 Page(s)
Abstract:
?Datamonitor's B2B eCommerce Profile is an essential resource for top
level data and information. Covering the Italian market, this
Technology industry profile presents the most important facts on the
B2B eCommerce market in a clear and concise format.?
http://www.bitpipe.com/detail/RES/1043321369_328.html
Search criteria:
Italy internet e-commerce B2B
Italy internet e-commerce B2C
Italy internet penetration
Italy small business usage internet
Construction business OR firms internet
Italy B2B reports statistics
Italy B2C reports statistics
I hope you find this information useful!
Best regards,
Bobbie7 |
