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Q: Internet usage statistics by social class ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: Internet usage statistics by social class
Category: Business and Money > Advertising and Marketing
Asked by: gareth981-ga
List Price: $3.00
Posted: 04 Mar 2004 05:57 PST
Expires: 03 Apr 2004 05:57 PST
Question ID: 313298
I am trying to find statistics which show the types of web sites that
are most often visited, stratified by social class (also by sex and
age if possible).
For example, the ten most viewed sites by semi-skilled professionals.
Could anyone tell me where I can find this kind of information?
Answer  
Subject: Re: Internet usage statistics by social class
Answered By: jackburton-ga on 04 Mar 2004 06:39 PST
Rated:5 out of 5 stars
 
Hi gareth981,
    
You should be able to find this kind of information here:
http://www.clickz.com/stats/big_picture/stats_toolbox/article.php/157011
   
Some of the reports include:
* Top Online Destinations Most Visited by those Aged 12-17, September
2003 (U.S., Home)
* Top Online Destinations Most Visited by those Aged 2-11, September
2003 (U.S., Home)
* U.S. Internet Users by Household Income August 2003, Home, Work and
University Users
* Online Population by Annual Household Income	October 2003	
  
  
You may also find these answers helpful:
   
"Demographic information on European Business Internet Usage"
http://answers.google.com/answers/threadview?id=215587
  
"Demographic information of internet"
http://answers.google.com/answers/threadview?id=57698
  
  
Regards,
  
jackburton-ga
  
  
---------------------
Search terms:
"internet statistics" OR "web statistics" "social class" OR gender

Request for Answer Clarification by gareth981-ga on 05 Mar 2004 05:08 PST
Is there anything for the United Kingdom specifically?

Clarification of Answer by jackburton-ga on 05 Mar 2004 09:29 PST
I found the following information relating to the UK:
   
      
A quick summary of key stats compiled by NewMediaZero from various
sources and updated reasonably regularly. Largely UK focused with some
global stats. Areas covered include demographics, usage behaviour and
user technologies.
http://www.newmediazero.com/data/story.asp?id=241909
    
  
Based on a nationally representative sample of approx. 2,000 adults
(aged 15+) across Great Britain. This is updated monthly and gives
details on usage of digital technologies (web, mobile phone, digital
TV) by social grade, age and gender
http://www.mori.com/emori/tracker.shtml
 
    
"These graphs compare all 23 eTypes in terms of a single parameter.
they tell you which eTypes are above, or below, the Great Britain
average for a variety of online activities.
This section consists of two parts:
The first has graphs that show general behaviour relating to the total population.
The second part shows the behaviour of those people in each eType who
actually do go online. Remember that the proportion who go online
varies from Type to Type."
http://www.webcustomers.co.uk/graphs.asp
  
   
Internet in Europe - May 2002 
Internet usage and demographics; Online activities.
http://www.netstatistica.com/reports/europe/demographics/may2002/index.html
   
  
The Spring 2004 Internet Report
"For the past 9 years Continental Research has tracked the growth and
use of the Internet in the UK. The reports are published half yearly
and measure in detail the use of the Internet from both home and work
or college. In addition the reports look at how people are using the
Internet to shop,seek information and communicate.
? Home internet user profile 
? Work/college user profile 
? Broadband take up and forecasts 
? Broadband user profile 
? Information sourced online including
(holidays,banking,insurance,supermarket,public service and medical
information)
? Items transacted online 
? Use of technology (digital cameras,webcams,CD rewriters etc) 
The Spring 2004 Report can be purchased for £150 ex VAT.."
http://www.continentalresearch.com/reports/repform/intform.htm
   
  
Continental Research E-Commerce Report
"The new Continental Research E-Commerce Report provides a detailed
profile of UK businesses? use of e-commerce and other online services.
Based on 500 interviews with a representative sample of small, medium
and large UK businesses the report covers:
? Internet and website penetration 
? e-commerce practises used by businesses 
? future e-commerce usage 
? online activities e.g banking, travel etc 
? advantages and disadvantages of being online 
? technophile /technophobe business segmentation 
? e-marketing 
? 2003 budgets 
Results are analysed by company size and industry sector
The E-Commerce Report can be purchased for £150 ex VAT,)"
http://www.continentalresearch.com/reports/repform/ecommform.htm
  
  
Online Shopping High on the List for Christmas 2003
"Online shopping featured highly on the Christmas list of British
Internet users, according to recent research conducted by NOP World.
The Internet User Profile Survey found that 10.4 million adults
purchased goods online in the run-up to Christmas 2003."
You can read the whole press release here:
http://www.nop.co.uk/news/news_press_iupsxmas.shtml
   
  
Another Google Answers question relating to internet usage in the UK .
"UK Internet Statistics" - http://answers.google.com/answers/threadview?id=163431
   
   
List of web data research sources
http://www.nz-internet.com/Research_statistics.html
  
  
Hope that helps you!
gareth981-ga rated this answer:5 out of 5 stars and gave an additional tip of: $1.00
Excellent information, I wanted U.K. specific information and the
answer assumed  it would be U.S., but this is possibly my fault for
not being clear about what country I was referring to. I got the
specific information immediately after this was clarified.

Comments  
Subject: Re: Internet usage statistics by social class
From: jackburton-ga on 10 Mar 2004 06:26 PST
 
Thanks for the tip! I'm glad you found what you needed! :)

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