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Q: google ranking ( Answered 5 out of 5 stars,   2 Comments )
Subject: google ranking
Category: Miscellaneous
Asked by: nigel_colledge-ga
List Price: $10.00
Posted: 11 Mar 2004 23:21 PST
Expires: 11 Apr 2004 00:21 PDT
Question ID: 315917
I have a web site that is currently
ranked 4 but apart from doing a search for wizard insurance or I never find any of the keyword searches linking
to my web site.

I would like to know who I can improve my position.   I am intitially
offering $5 to start the ball rolling but I am negotiable with the
right person to achieve the right results.

Request for Question Clarification by serenata-ga on 18 Mar 2004 23:37 PST
Hi Nigel_colledge ~

If you reworked the site, you are still way over-optimized. Running
your index.html page alone through a key-word density analyzer shows
that the word "insurance" appears 100 times, or 30.12% of the words on
your page - which no one who understands site optimization could
possibly interpret as anything but search engine spam.

Are the pages you reworked actually online at this time?


Google Answers Researcher

Clarification of Question by nigel_colledge-ga on 19 Mar 2004 00:25 PST
Hi Serenata!

There seems to be two schools of thought advising me on keywords and
spamming, one has been advising me that my current keywords "about
insurance, wizard insurance, motor bike insurance, motor cycle
insurance,  motorcycle insurance, motorbike insurance,  motor
breakdown insurance, car insurance, cheap car insurance, motor
insurance, young driver insurance, lady driver insurance, caravan
insurance, dental insurance,  health insurance, home insurance, house
insurance, buildings insurance, contents insurance, horse insurance,
equine insurance, income protection insurance, life insurance, mobile
phone insurance, mortgage protection insurance,  musical equipment
insurance, musical instrument insurance, cat insurance, dog insurance,
bird insurance, vetinary insurance, pet insurance,  camera insurance,
photography insurance, photographic equipment insurance, student
possessions insurance, travel insurance,  single trip insurance,
annual travel insurance, multi trip Insurance, backpacking insurance,
adventure travel insurance,  holiday travel insurance, commercial
vehicle insurance, van insurance, wedding insurance," are correct, previously I was advised to use the
words without the word insurance included in the key phrase ,  i.,e
car insurance, or car.

are you in fact saying that the keywords are correct as they are but
that I should remove the word insurance in the links and in the body
text?   If this is what is the maximum times should it be mentioned?

I really appreciate your guidance on this matter.


Nigel Colledge

Request for Question Clarification by serenata-ga on 19 Mar 2004 08:55 PST
Hello Nigel ~

The important search engines ignore your keyword metatags - except
that if you spam those, it can count negatively. Some smaller search
services may rely on keyword metatags, but we're talking about Google

The 'purpose' of the keyword metatags is to keep your focus on the
words you should use within the *content* of your website (the part
the public sees), and every page should have its own unique Title tag,
keywords covering ONLY the subject matter on that page, and a short
description (around 250) characters of that particular page's content.
Again, the description metatag is ignored, but some directories may
pick it up in their snippet description of the page, so you do want it
to make sense.

Most of your pages have the same title and same huge list keyword
metatags. That helps no one, including search engines.

The rest is overkill. And the major search engines don't like that
overkill - and while "penalty" might be a strong word, let's just say
that those who don't employ such tactics seem to be making their way
to the forefront, whether or not theirs is the "most" relevant.

You want your key words worked into your page's CONTENT, the part your
visitor sees, not hidden else where.

Hope this helps explain it,

Clarification of Question by nigel_colledge-ga on 19 Mar 2004 12:17 PST
Hi Serenata!

Thanks for that help, I wonder if I could ask you to have another look
at the home page and see if it now meets Google standards if it does I
will change all the remaining pages.

What is strange to me is that I use TagGen software to verify keywords
and content and I am advised that it is important to get five of each
of the keywords in the first 7500 characters in the body.   The only
way that I seem to be able to do this is to add ALT text and Title

The other thing that I find almost impossible is to describe insurance
policy cover witout mentioning insurance.   It is like trying to sell
sausages without mentioning the word, i.e., a pound of ******** or
pork and beef ********.
I have worked for 37 years in insurance and the risk (car, bike, home,
etc) are always accompanied by the word insurance.   However, if that
is the way Google works, then so will I.   I have reduced the word
insurance down to a count of 18.   Is this still too high?

I do appreciate your help, if I need to pay more money tell me how.


Nigel Colledge

Request for Question Clarification by serenata-ga on 19 Mar 2004 19:16 PST
That shows improvement.

Don't forget to give each page its own title, specific keyword
metatags, and description metatag.

You might want to reconsider your naming scheme, which is still a bit
"over" the top. For instance:


When it's customary to name the main page of a subdirectory "index.html" 

You've got a line "revisit" after 10 days. Why are you presuming to
try to tell the search engines when to visit your site?

Let the drop in daily if they want.

There are still a lot of metatags which are really of no value and do
nothing but inflate your file size, and other design elements which
could choke a search engine crawler.

Part of this is the fact you used FP 4.0, which is very proprietary
and only looks the way you intended in one browser. There others have
slight variations of what you intended your visitors to see, and still
others really have problems with FP's proprietary coding.

There are other design issues which make your site heavy, compared to
the amount of actual content on that page.

So far as cutting back on keywords, that isn't too bad, and you've not
lost one bit of its meaning.


Clarification of Question by nigel_colledge-ga on 20 Mar 2004 08:08 PST
Hi Serenata!

For the last five years I have been floundering around picking up a
bit of infomation here and another bit there a lot of which
conflicted, you have no idea how grateful I am for your advice it all
makes complete sense to me at long last the message is keep it
straightforward and simple!

All the software I have bought that checks metatags etc seem to be a
complete waste of time.

If you look at me web site again you will see that I have carried out
all of your recommended changes, I got round the problem of me wanting
links including the word insurance by creating image files with the
text I required.

If you spot anything I have missed please let me know, but, hopefully,
my web site will now be indexed on Google.

There is another matter that I really would like your advice on and
that is about 70 web sites I have on different servers scattered all
over the world.  Each one contains content pages all linking back to but not interlinking.   MSN certainly seems to
like them at the moment as I am listed at number one position in the
world for van insurance on this link   Every web site has
different content pages (although recently I hold my hands up to
spamming by putting all the pages on all 70 servers, these have now
been removed).

What I would like to know is if the contiuued use of the 70 web sites
likely to affect my politioning with Gogle and any rules that apply to
such sites.

Another couple of web sites you could look at are


This last web site does interlink to and   So it would be useful
to have your comments on this.

After what I have learnt from you in the last few days these content
pages need tidying up as well.

Once again, many thanks for your help.


Nigel Colledge

Request for Question Clarification by serenata-ga on 20 Mar 2004 08:51 PST
Hi Nigel ~

A word of advice ... DO NOT use software to check your listings and
rankings. That is specifically against both Google's "Quality
Guidelines - Basic Principles",
   - ://

and their Terms of Service,
   - ://

I'd like to help you with your SEO and matters on other 70 sites, but
I have already spent hours on this question without officially
"answering" it; and the other sites you mention are way beyond the
scope of this question.

I'm glad I could be of some help, but I get paid for answering
questions, and the time has come when I need to pay attention to that.

As for the other sites, you might want to take a look at the pricing guidelines,

and submit an appropriate question regarding those sites. If you'd
like, you can request that I answer, and I'd be glad to take a look
and give it a go.

I can appreciate your dilemma and hope you respect my own.

Best regards,

Clarification of Question by nigel_colledge-ga on 20 Mar 2004 09:07 PST
Hi Serenata!

I have actually be saying that I ought to be paying you more money, ho
much of my 'bid' do you receive?   Providing it does not all go to
Google I will pay you a tidy sum!


Nigel Colledge
Subject: Re: google ranking
Answered By: serenata-ga on 20 Mar 2004 14:21 PST
Rated:5 out of 5 stars
Hi again Nigel ~

First of all, thank you for posting another questin and asking for me.
As I said, I'd like to get you headed in the right direction, so I'll
answer the rest of the information on the new question and post this
here to close it out.

In answer to your question, "I ought to be paying you more money, how
much of my 'bid' do you receive?"

Here's a link from Google's FAQs about pricing, and as you can see, we
get 75% of the fee, and Google gets the other 25%.


I'll repost the last part of this and address your own site,, and the other sites you mention.

Thank you again for requesting me.

nigel_colledge-ga rated this answer:5 out of 5 stars
I am looking forward to some spectacular results from my web site!

Subject: Re: google ranking
From: robertskelton-ga on 12 Mar 2004 12:33 PST
1) Your site is over optimized. That would take quite a bit of
explaining and I wish I had time to. Most important is to realise that
Google looks at link text and link titles and image alt attributes. If
the majority of links pointing to a page say the same thing, the same
jam-packing of keywords, the Google is probably going to identify
those links as non-genuine.

2) Insurance is massively competitive. Optimizing your site probably
won't get you a high ranking. You need links pointing to your site,
and lots of them. Look at sites that do rank well, and see how many
incoming links they have.

Google Answers Researcher
Subject: Re: google ranking
From: nigel_colledge-ga on 18 Mar 2004 03:25 PST
I have now completely reworked the web site and hope it now comes up
to Google standards, perhaps you would be good enough to have another

Also I hold my hand up for spamming too many duplicate pages linking
to my web site from over 70 domains that I have hosted on different
servers all over the world.

The links to these pages have now been disabled and as far as I know I
am no longer spamming.   Google seems to have removed all backward
links including probably 200 from pages that were not under my
control, presumeably from me spamming.

Ho do I get google to reninstate links to my web site?   Is it
possible to obtain software that I can use to check for links to my
web site independent of search engines?

If you want more money for further amswers please let me know

Nigel Colledge

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