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Subject:
Brand Development Strategy
Category: Business and Money > Advertising and Marketing Asked by: hkxo-ga List Price: $40.00 |
Posted:
14 Mar 2004 18:46 PST
Expires: 13 Apr 2004 19:46 PDT Question ID: 316756 |
I am going to prepare a proposal to my boss on the development of Brand Management Strategy for a new ?Chocolate Bar? called XXX in Asia. To verify my approach, I need expertise guidelines on the proposal?s template. What should be included within the proposal to show the appropriate steps of a brand development strategy? The template should explain clearly and in details the basis on which the brand is to be valued, justify the brand decisions and demonstrate the role of marketing mix in supporting the development proposal. Sources of secondary research are also required as the supporting evidence for the arguments. As time is tight, the deadline for this question to be answered is on or before March 25, 2004. |
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