I am going to prepare a proposal to my boss on the development of
Brand Management Strategy for a new ?Chocolate Bar? called XXX in
Asia. To verify my approach, I need expertise guidelines on the
proposal?s template. What should be included within the proposal to
show the appropriate steps of a brand development strategy? The
template should explain clearly and in details the basis on which the
brand is to be valued, justify the brand decisions and demonstrate the
role of marketing mix in supporting the development proposal. Sources
of secondary research are also required as the supporting evidence for
the arguments. As time is tight, the deadline for this
question to be answered is on or before March 25, 2004.