Hi Vern6 ~
Here's how Google explains the PageRank number you see,
"PageRank?: Gives an indication of the PageRank? for the
page you're currently viewing. PageRank is the importance
Google assigns to a page based on an automatic calculation
that factors in the link structure of the web and many
other variables." [From Google's "About Toolbar Features"]
And here's Google's explanation of PageRank from "PageRank Explained",
"PageRank relies on the uniquely democratic nature of the
web by using its vast link structure as an indicator of an
individual page's value. In essence, Google interprets a
link from page A to page B as a vote, by page A, for page
B. But, Google looks at more than the sheer volume of votes,
or links a page receives; it also analyzes the page that
casts the vote. Votes cast by pages that are themselves
"important" weigh more heavily and help to make other pages
Using Google's Link Tool, that is typing
"link:www.barnyardcraftworks.com" in Google's search box, shows there
are no sites with a Page Rank of 4 or higher which link to your site.
Therefore, a 2/10 PageRank isn't a bad rating.
If you perform a search on your domain, www.barnyardcraftworks.com,
and click on sites that "contain the term" you will see there are only
five sites listed.
These are listed in the "contain the term" because they are generally
considered less important than those which are included in the links -
or their PageRank is less than 4/10.
If you want a higher PageRank, it is necessary to build links to your
site. Remember, this isn't building links from link farms or bad
neighborhoods, but links from bona fide sites with relevant content
which would link to your site.
There is a great deal of information on PageRank, how to build links
and the right types of links all over the Internet. Some of your best
sources would be Jill Whalen's High Rankings.com,
Danny Sullivan's Search Engine Watch,
and there is an excellent discussion forum with LOTS of information on
Remember, this is an arbitrary number, not a personal evaluation of
your site. The number is assigned by an algorithmic formula and you
can change it by following Google's Guidelines. While links TO and
from your site are an important element of PageRank, other factors,
such as user-friendly and crawler-friendly design also come into play.
I am including important links from Google's site. This information
will help you understand Google's goals and responsibility to the web
searcher (and not the webmaster or site owner), the importance of
relevant content and linking.
Webmasters who follow the guidelines and avoid Google's "Thou shalt
nots" usually have no problem getting listed and start ranking well.
* Google Today (absolutely the best information you
can read about the "how and why" of Google's results
* How Do I Get My Site Listed on Google?
* My Web Pages Are Not Currently Listed (a good 'primer'
on how and why Google works so well)
* PageRank Information (covers both Google's PageRank and
* Webmaster Guidelines (contains both the dos and don'ts)
* Google Facts & Fiction (can you buy your way to a
high ranking in Google?)
* Search Engine Optimizers (some good advice on what to look
for if you're going to hire a Search Engine Optimizer)
* Frequently Asked Questions (pretty much what it says, but
definitely worth wading through)
* Remove Content from Google's Index (just in case you feel
a burning need to start all over again)
I used information available on Google's site and resources used in my
daily business to answer this question.
Google Answers Researcher