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Q: The market and other info about ebooks ( Answered 5 out of 5 stars,   1 Comment )
Question  
Subject: The market and other info about ebooks
Category: Computers > Internet
Asked by: iago-ga
List Price: $40.00
Posted: 15 Mar 2004 14:30 PST
Expires: 14 Apr 2004 15:30 PDT
Question ID: 317038
I want to know how big the market is for ebooks? ie how many ebooks
were downloaded last year, how much is the market worth? I also want
to know what is the most popular reading software for ebooks? Is it
micorsoft reader or mobipocket or something else? And what is the
profile of the average ebook reader, age, sex etc? A lot of questions,
so I'll put a reasonable price on this and any extra ebook info that
is included ensures a good tip.
Answer  
Subject: Re: The market and other info about ebooks
Answered By: bobbie7-ga on 16 Mar 2004 09:32 PST
Rated:5 out of 5 stars
 
Dear Iago,

I've organized a digest of links to statistics, articles, surveys and
reports related to what you listed in your question. I?m providing
short excerpts from each article however I highly recommend that you
read each one in its entirety.

==========================================================

 
According to an IDC report, "Electronic Publishing Forecast and
Analysis, 2000-2004: Digital Books and Print on Demand," the U.S.
market for digital books, including digital downloads and
print-on-demand books, will grow from US$9 million this year to $414
million in 2004.
ECT News Network, Inc.: 2000 
http://www.ecommercetimes.com/perl/story/6215.html


==========================================================


The Association of American Publishers, Inc. (AAP) completed an
extensive study of the ebook market in 2001 and according to their
forecasts, by 2005, ebooks are expected to account for almost ten
percent of the total consumer publishing market.

?This represents an estimated incremental retail sales opportunity of
$1.6 billion, and total projected retail sales of $2.3 billion for the
trade publishing industry they project. That represents a $3.8 billion
market. And these figures don?t even incorporate the independent
self-published author market. The figures from the AAP only come from
their members: big book publishers.?

(...)

Microsoft Reader platform 

At the Seybold Seminar at the Javits Center in New York City in 2002,
?Microsoft indicated MS Reader had a market of six million potential
readers, including four million Pocket PC e-book-enabled devices and
two million downloads of MS Reader for desktop/laptop computers.?

Palm Digital Media

?At the same Seybold Seminar, this subsidiary of Palm, Inc. claimed to
be the largest seller of e-books. Mike Segroves of PDM said, " PDM,
whose e-book reader is bundled with every Palm device, of which there
are20 million, offers 4,000 e-book titles that can be bought only
through its Web site. He said the site has 100,000 customers who buy
at least five times a year with an average sale of $100 per customer.
Because of their lower cost, portability and multiple functions,
"Handhelds are preferred by consumers for reading e-books.?

?Adobe, who claims to have over 3 million Acrobat eBook Readers
downloaded and over 30 million Acrobat Readers downloaded.?

Knowledge Download: 2002
http://www.knowledge-download.com/260802-ebook-article.htm


==========================================================


The Open eBook Forum, www.openebook.org, is an international
non-profit trade and standards organization for the electronic
publishing industry.

From an eBook Forum article dated December 2003:

Retail eBook sales

?Units sold for the first three quarters of 2003 (Jan to Sept) have
surpassed the one million mark for the first time in a single year and
are up 64% over Q3 2002. Revenues reported by retailers for the third
quarter of 2003 were up a solid 37% over the same period in 2002.?

(. . .)

?eBooks represent one of the fastest growing segments in all of publishing.?

eBook Publishing and Retail Statistics: 

Retailers:

?Year to date, retailers reported 1,038,086 units sold.  A total of
377,095 eBooks were sold in Q3 2003 alone, a 64% increase over the
same period in 2002, during which time 229,990 units were sold.?

?$2,591,469 in sales have been logged by retailers in Q3 2003, a 37%
increase over the same period in 2002 during which time retailers
reported $1,893,437 on sales of eBooks.?

Publishers:

?The total number of eBooks published in Q3 2003 was 2,159, a 74%
increase over the same period in 2002, during which time 1,241 titles
were published.?

Open eBook Forum http://www.openebook.org/pressroom/pressreleases/q303stats.htm


==========================================================


From an Open eBook Forum press release dated September 2003:


 ?School systems are finding that today?s kids like to read when the
media is digital; and consumers are snatching up better devices and
more titles as fast as they can.?

(..)

According to Scott Pendergrast, co-owner of Fictionwise.com, his
company is experiencing explosive growth and will sell a million
dollars worth of eBooks in 2003.

eBook Publishing and Retail Statistics: 

Retailers:

?A total of 660,991 eBooks have been sold by retailers in the first
half of 2003, a 40% increase over the same period in 2002, during
which time 471,995 units were sold. ?
  
?The total number of eBooks on sale has increased to 280,590
year-to-date, a 144% increase over the same period in 2002, during
which time 114,736 were available.?

?$4,965,171 in sales have been logged by retailers in the first half
of 2003, a 30% increase over the same period in 2002 during which time
retailers made $3,828,250 on sales of eBooks.?

Publishers:

?A total of 620,277 eBooks have been sold by publishers in the first
half of 2003, a 60% increase over the same period of 2002, during
which time 388,589 units were sold.?

?The total number of eBooks published year-to-date is 3,614, a 45%
increase over the same period in 2002, during which time 2,485 titles
were published.?

?$3,637,046 in sales have been logged by publishers in the first half
of 2003, a 29% increase over the same period in 2002 during which time
publishers made $2,815,488 on sales of eBooks.?

Open eBook Forum http://www.openebook.org/pressroom/pressreleases/stats.htm


==========================================================


There are a large number of devices being developed to make reading
eBooks easier for consumers.

?The most popular device is the Personal Digital Assistant (PDA).
These are more commonly known as a Palm Pilot or Pocket PC type
device. Special software, which makes documents or pages of a book
easier to read on a screen, has been developed by software companies.
A standard for eBook software, known as the open-eBook standard, or
OEB, has been developed as a standard format for eBooks, but competing
standards such as Adobe's PDF exist.?

Market:

?Students who are tired of lugging around forty pounds of textbooks
(which become obsolete quickly) and consumers or business people who
travel a great deal are two groups who seem thrilled with the idea of
downloading 10 or more books into a small, portable reader. eBooks are
already starting to be trendy. Recent issues of top women's magazines
such as Vogue, have featured eBook readers as the latest must-have
fashion accessory.?


Mobipocket
?Available to virtually 100% of the PDA market (Palms, Pocket PCs, Win
CE, Smart Phones, Psion, Desktops and laptops) The most popular format
due to portability for the end user. Mobipocket is the most user
friendly?

Microsoft Reader
?Available to Windows PCs, desktops, laptops and Pocket PCs? 

Palm Digital Media
?Available to Palms and Pocket PCs

Adobe Acrobat (PDF)
?Available to Windows PCs, desktops, laptops and Macintosh?

eBookstand
http://www.ebookstand.com/ebooks.htm


==========================================================

?Thousands of eBooks are downloaded every day, and an estimated 250
million people will be reading eBooks by 2005.?
http://www.ebookmall.com/aboutebooks.htm
  

Here is an eBook Format Comparisons Chart
http://www.ebookmall.com/aboutebooks.htm#Chart


==========================================================


?Jupiter Communications predicts that there will be 6.5 million
dedicated eBook devices in five years.  A more optimistic Anderson
Consulting says 28 million people are likely to adopt devices for
eBook reading by 2005.?

Markets for eBooks: 

- The education market and eTextbooks
- The teen market 
- The Baby Boomers generation, retirees may become a big eBook segment.

Data Conversion Laboratory
http://www.dclab.com/ebookready2.asp


Here is a brief article regarding the teen market: Teens Take to New Technology
http://www.dclab.com/ebookteens.asp


Retirees
?Advantages for this target market may include eBook?s capability to
increase type size with a single click, and the ability to read in the
dark with the backlit screen.?
http://www.dclab.com/ebookretirees.asp


Textbooks
 ?Digital textbooks make study more efficient through next generation
productivity tools.  For instance, students can take advantage of
advanced note-taking and note-management features, a highlighter tool,
a powerful search function, and a bookmarking tool for creating custom
hyperlinks.?
http://www.dclab.com/ebooktextbooks.asp


==========================================================


Surveys
http://www.openebook.org/doc_library/surveys.htm


Consumer Survey on eBooks
Distributed to the Public, May, 2003

?This survey represents an attempt to conduct a broad sweep of
determining consumer preferences towards electronic and paper books.
Unique to this survey is an attempt to measure attitudes towards
eBooks by people who read paper books.?

You may view the full survey at this link at Open eBook Forum:
http://www.openebook.org/doc_library/surveys/consumer/downloadformats/Consumer%20Survey%20on%20Electronic%20Books_may_2003.htm


Survey on Electronic Book Features

Most Desirable Features:

Open to Last Page Viewed 
Title Page 
Text Search 
Bookmarks 
Table of Contents 
Page Numbers 
Bookshelf 
Electronic Updates 
Personalization 
Progression Bar 

Least Desirable Features 

Stamp
Video Timeline 
Reader Comment Form 
Audio Timeline 
Three-Dimensional Effect
Video Search
Voice Navigation
Audio Search 
Watermark 
Bulletin/Chat Board

Open eBook Forum: Survey Results (pdf)
http://www.openebook.org/doc_library/surveys/features/downloadformats/ebook_survey.pdf


OeBF Press Releases
http://www.openebook.org/pressroom/pressreleases.htm


==========================================================


Audience Demographics for Electronic Books at BookBrowse.com 


- 16% have read an electronic book 
- 11% read on their PC or notebook computer 
- 3% read on a handheld device 
- 2% on both 
- 15% say they are likely to read an e-book in the next year.


?When asked what is the highest price they would consider paying for
an ebook, compared with the same book costing $10 in paperback:

6% would consider paying the same price for an ebook as for the paperback 
4% would consider paying about 75% of the paperback price 
13% would consider paying about half the paperback price 
15% would consider paying about a quarter of the paperback price 
14% would download the ebook version only if it was free 
45% wouldn't download the ebook, even if it was free 
3% didn't know what an ebook was? 

Source: BookBrowse.com
http://www.bookbrowse.com/media/audience.cfm


==========================================================


From Net Library?s presentation: The Ventures Perspective on eBooks


Academic/Professional eBook and eTextbook Market 
2000 - $15 Million 
2004 - $2.3 Billion

On page 3 of this presentation there is a nice graph illustrating
eBook Revenues 2000-2005

Net Library: The Ventures Perspective on eBooks
http://seminars.seyboldreports.com/2001_boston/files/71/JeffNock.ppt

http://www.publishers.org/digital/dec2000anderson.ppt

==========================================================


?The inconveniences of eBooks have been the chief reason for why they
are not breaking into the New York Times Bestsellers lists. Many
people don't want to read books on a computer screen (although most
people who spend 20 hours a week online read the equivalent of several
books every week).?
 
Xenite.org
http://www.xenite.org/internet_authors/marketing-books-on-the-internet.html

==========================================================


The eBook Prospectus: 2004

This prospectus explains what you should know about eBooks before you invest.

Authors: Rick Lugg and Ruth Fischer
October 2003

Download the eBook Prospectus 2004 here:
http://www.ebookmap.net/pdfs/R2%20eBook%20Prospectus%202004.pdf


==========================================================


The Possible Future of eBooks and Print Publishers

From a Speech By David Spiselman, Ceo, Cyclopsmedia.Com, delivered to
the San Francisco Chapter of the Women's National Book Association
(WMBA) FEBRUARY 2001

eBook Market for downloadable books will grow:
 
from 10 million in 1999; 
to $100 million in 2000; 
by 400% in each of the next 2 years; 
to $3.1 billion by end of 2004; 
to over $25 billion by 2008.


The eBook customers are actually several different groups.
 
?Research shows that the three most popular eBook genres are
non-reference textbook, science fiction and romance novels.?
 
?The reading devices of choice are the PC notebook and the Pocket PC. 
The implications are that the two market segments for eBooks are
college students and rich people. The students can load all their
textbooks for a semester into the reading device and not need to worry
about having to carry over twenty pounds of dead tree with them.?

(..)

?The rich people can load up to a few hundred full-length eBooks into
a Pocket PC and travel locally or by air, and that same device holds
all their appointments and contact information, music files in MP3
format, and, serves as a notebook for their meetings.?

Planet eBook
http://www.planetebook.com/mainpage.asp?webpageid=122


==========================================================


Fictionwise.com

?In 2003, Fictionwise.com maintained its position as one of the top
eBook retailers in the world with over 260,000 paid units sold and
over one million dollars of eBook content sales. Revenue for the full
year 2003 was approximately double 2002 revenue, and Fictionwise is
currently breaking even on a cash flow basis.?

Top-Selling eBooks of 2003:

1. The Da Vinci Code by Dan Brown
2. The Year Ahead 2004 [Includes all Zodiac Signs by Susan Miller
3. Cryptonomicon by Neal Stephenson
4. Angels & Demons by Dan Brown
5. The Big Bad Wolf by James Patterson

http://www.prweb.com/releases/2004/1/prweb97687.htm



==========================================================


From Publishing Trends - August 2003

According to Mike Segroves, Director of Business Development for the
Palm Digital Media Group: ?Palm currently sells 1,000 books every day,
a figure that?s growing steadily.?

?Segroves figures that about 60% of all ebooks sold are in the Palm
Reader format, which has a library of 10,500 titles, with 100 new
books added every week.?

According to Kate Tentler, Publisher of Simon & Schuster Online. ?The
ebook market is a very, very small market,? ?But its growth is
exponential. From month to month it can be anywhere from 50% to 70%
growth over the previous year.?

Publishing Trends
http://www.publishingtrends.com/copy/03/0308/0308ebook.html


==========================================================


"The Japanese market for eBooks soared to 1 billion yen in 2002"

"The market is expanding at an annual rate of 40 percent to 60 percent"

"Downloaded by users to their personal computers or mobile phones"

"Online vendors release some 1,000 new titles onto the market monthly"

"another poll of 6,000 Internet users found that 9 percent have read eBooks"

"The poll also found an additional 63 percent want to read them"

The Japan Times: Aug. 2, 2003
http://www.japantimes.com/cgi-bin/getarticle.pl5?nn20030802b3.htm


==========================================================


Electronic Books: A New Genre of Content Management
June 2003

This document provides interesting statistics and information
regarding eBook technologies and standards.

Download here: 
http://www.saoug.org.za/archive/2003/0306.pdf


==========================================================


Search criteria:
eBook market million OR billion
"eBook readers" 
eBook demographics
eBook industry
eBook downloads
eBook sales
eBook revenues
eBook trends
eBook poll OR survey


I hope you find this information useful!

Best regards,
Bobbie7
iago-ga rated this answer:5 out of 5 stars and gave an additional tip of: $15.00
Thank you Bobbie - once again you have got me a superbly researched
answer. I have everything I need here and probably more - this is just
great. I can't wait to get reading through all this. I really
appreciate what you have done. Iago

Comments  
Subject: Re: The market and other info about ebooks
From: bobbie7-ga on 16 Mar 2004 10:35 PST
 
Dear Iago,

Thank you for your kind words, five stars and generous tip!

I'm delighted that you were pleased with my research.

Sincerely,
Bobbie

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